Lexus December 2010 Sales Report (Plus Year-End Totals)

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USA

December 2010 is in the books, meaning it’s time for both the month-end and year-end sales totals for Lexus:

MONTH Year to Date (*DSR)
2010 2009 % CHG* 2010 2009 % CHG*
ES 5,469 6,531 -13.2 48,652 48,485 1.0
HS 1,121 1,980 -41.3 10,663 6,699 60.2
LS 1,516 2,085 -24.6 12,275 11,334 9.0
SC 13 50 -73.0 328 720 -54.1
GS 777 1,063 -24.2 7,059 7,430 -4.4
IS 3,782 4,153 -5.6 34,129 38,077 -9.8
Total Cars 12,678 15,862 -17.1 113,106 112,745 1.0
LX 546 386 46.7 3,983 3,616 10.9
GX 2,246 502 364.0 16,450 6,235 165.6
RX 12,090 11,815 6.1 95,790 93,379 3.3
Total Trucks 14,882 12,703 21.5 116,223 103,230 13.3
Total Sales 27,560 28,565 0.1 229,329 215,975 6.9

The last month of the year was tough on Lexus cars, with every model down as compared to December 2009. On the other hand, Lexus SUVs all turned in a spectacular month, led by 12,090 RXs sold.

As far as the overall year, Lexus managed to retain its position as the #1 Luxury car manufacturer in the USA, with a 9,216-unit lead over BMW — here’s how the top three brands finished the year:

  • Lexus: 229,329
  • BMW: 220,113
  • Mercedes (minus 8,559 Sprinter sales): 216,448

This marks the 11th year in a row that Lexus has been tops in the USA, though this year was much more difficult than most.

Bring on 2011 — can’t wait to add the LFA & CT to the monthly sales figures!

Canada

Lexus sold 842 luxury cars and SUVs, to bring full year sales to a total of 14,249 in 2010, which is down 9.8% from a year earlier. Highlights for Lexus in December:

  • HS 250h entry luxury hybrid sedan up 177%
  • GX 460 luxury SUV up 159%
  • IS C luxury convertible up 49.8%

Japan

According to AFP, Lexus Japan ended the year with 33,365 sold.

Europe

According to Automotive News, Lexus Europe moved 17,859 vehicles, down 10% under last year.