Lexus October 2010 Sales Report

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USA

A little late to the party, but here are the Lexus USA sales figures for October 2010:

MONTH Year to Date (*DSR)
2010 2009 % CHG* 2010 2009 % CHG*
ES 5,153 4,413 21.1 39,113 37,844 4.2
HS 792 1,527 -46.2 8,754 3,312 166.4
LS 1,202 804 55.0 9,489 8,192 16.7
SC 15 41 -62.1 298 636 -52.8
GS 557 494 16.9 5,796 5,771 1.2
IS 3,096 3,162 1.5 27,790 31,073 -9.9
Total Cars 10,815 10,441 7.4 91,240 86,828 5.9
LX 401 404 2.9 2,996 2,917 3.5
GX 1,306 341 297.2 12,828 5,524 134.0
RX 8,569 8,316 6.9 76,465 73,641 4.6
Total Trucks 10,276 9,061 17.6 92,289 82,082 13.3
Total Sales 21,091 19,502 12.2 183,529 168,910 9.5

The October sales push has yielded some results, bringing Lexus back to the positive side after a couple lackluster months.

The ES 350 continues its strong efforts with a second month of 20%+ gains, and the LS made a good showing with a 55% upgrade over last year’s sales — not to mention the 297.2% increase in GX sales, made possible due to last year’s phasing out of the GX 470 to make way for the current generation GX 460.

On the other hand, the HSh continues to struggle, and it’s a situation with no easy fix. The vehicle was always expected to be low-volume seller, but not to this degree.

Canada

Lexus Canada moved a total of 1,220 units in October, down 16.4% from the previous year — but the GX 460 saw a massive 683.3% boost in sales. The RX 450h also performed well, up 21.2%.


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