1st GenerationComparisonsCompetitorsLexus IS-CLexus IS: Second GenerationReviewsUSA

Motor Trend Comparison: Lexus IS 350C vs. BMW 335i vs. ...

Motor Trend has joined the recent spate of luxury convertible comparisons, pitting Audi, BMW, Lexus and Infiniti against one another in this March 2010 drop-top test. From their IS 350C review: If you’re in search of a hardtop cabrio as unfailingly civilized as high tea at Claridge’s Mayfair, stop right now. The Lexus IS 350 …
1st GenerationAdvertisingBrandingCanadaLexus ISLexus IS-CLexus IS: Second Generation

Great Lexus IS Convertible Billboard in Toronto

Check out this cool Lexus IS-C digital billboard in downtown Toronto: What’s interesting is that the position of the IS-C roof changes depending on the current weather, which is also displayed underneath the car. Very nicely executed! (Hopefully this is still in place the top is down when I’m in Toronto next week…) [Source: DSE]
FutureLexus ISLexus IS F: First GenerationLexus IS-CLexus IS-FLexus IS: Second GenerationPhotochopsRumors

Will there be a Lexus IS Coupe or IS-F Convertible?

With the Lexus IS convertible arriving in dealerships, two questions have started to come up—Will there be an IS coupe? And what about an IS-F version of the convertible? The first question was posed to Lexus USA General Manager Mark Templin by Jalopnik, here was his reply: “Since all the hard work of getting a …
1st GenerationLexus IS-CUSAWebsites

New Lexus IS Convertible Mini-Site

As part of their IS convertible advertising campaign, Lexus USA has put together a mini-site that’s just as much fun as their new commercials: The website first demonstrates the new features of the IS-C, then asks how you would use each highlighted point—then rates your answer on the Live a Little scale. It’s easy to …
1st GenerationLexus IS-CSales Reports

Lexus IS-C Sales Expectations

Lexus has shared some of the sales expectations of the new IS convertible—according to Automotive News, the company is hoping for worldwide monthly sales of 1,600 units. Whether or not such numbers are possible will depend entirely on North America, where 70% of production will be sent. “This is meant to appeal as an entry-level …