Video: Lexus and the Future of Hybrid Technology

In a collaboration between Lexus & TED, here’s Paul Williamsen from Lexus International and Alex Shen from Calty Design discussing the future of Lexus vehicles, including some insight into the production LF-LC: (From Paul’s comments, we can definitely cross off the LF-LC production model from the list of potential debuts at the Detroit Auto Show …

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Kevin · December 3rd, 2014

Guided Tour of the 2015 Lexus RC 350 & RC 350 F SPORT

Here’s Ming-Jou Chen from Lexus College with a guided tour of the RC 350 & RC 350 F SPORT: (Always enjoy these videos with Ming-Jou, they’re great for anyone interested in purchasing a new Lexus vehicle.)
Kevin · November 26th, 2014

Video: Introducing the Lexus LF-C2 Concept

Here’s the video shown at the debut of the Lexus LF-C2 concept today at the LA Auto Show: It’s funny the video mentions the past — the Lexus logo between the LF-C2’s rear seats immediately reminded me of the first-gen SC 400:
Kevin · November 19th, 2014

New Lexus RC F SPORT Commercial from USA

Lexus USA has released their first commercial for the RC 350: There’s also this behind-the-scenes look at how the commercial was created, and that includes real fireworks: (The RC commercial was directed by music video director Sophie Muller and features music by British electronic act UNKLE.)
Kevin · November 5th, 2014

Video: Motor Trend Compares the Lexus RC F & BMW M4

Motor Trend has published a new video comparing the Lexus RC F & BMW M4, and it’s fantastic from start to finish: (Hard to fault anything in this video — it’s very matter-of-fact and even-handed. Really, the differences between the two cars seem so small, and that’s a victory for Lexus if you ask me.)
Kevin · October 30th, 2014

Lexus Short Films 2014 Now Online

After a summer making the rounds at international film festivals around the world, this year’s Lexus Short Films are now available for viewing online. Operation Barn Owl The first film is Operation Barn Owl, directed by Satuski Okawa and co-written by Ken Ochiai. The story is tough to describe without giving too much away — …

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Kevin · October 27th, 2014

New Lexus NX Commercial from Australia

Lexus Australia has released their new NX commercial, and it’s a good one: (Really like the end screen graphics on this commercial — very nice spindle grille to Lexus logo transition.)
Kevin · October 27th, 2014

New Lexus RC F Video from Japan

The RC F has also officially launched in Japan — the Lexus Japan website has been updated, and there’s a new track video well worth watching:
Kevin · October 24th, 2014

New Lexus RC F SPORT Video from Japan

The RC & RC F SPORT have officially launched in Japan — the Lexus Japan website has been updated, and a new (and unusual) video has been released:
Kevin · October 23rd, 2014

Video Tour of the Lexus RC F

For anyone looking to purchase a Lexus RC F in the USA, here’s Ming-Jou Chen from Lexus College with a five-minute tour of the new super coupe:
Kevin · October 21st, 2014

Video: Lexus RC F Goes for Official Nürburgring Lap Time

Let’s finish up the week with this quick glimpse of a Lexus RC F & IS F on an attempt to set the coupe’s official Nürburgring lap time: (It’s all so subjective with a video like this, but doesn’t the RC F look so much faster than the IS F? Wow.)
Kevin · October 17th, 2014

Video: The Inspiration Behind the Lexus Color Palette

Here’s a Lexus International video profile of color designer Momoko Okamoto, who’s responsible for many of the unique colors used on Lexus models: (I might have seen a glimpse of the now-discontinued Daybreak Yellow exterior color used on the CT 200h — could you imagine that color on an IS or NX?)
Kevin · October 10th, 2014

Video Review: Matt Farah Drives the Lexus RC F

Smoking Tire founder and DRIVE TV host Matt Farah has released his Lexus RC F video, and it’s extremely positive: (Should note that there’s an extended 10-minute version of this review on DRIVE +, the subscription-only Youtube channel — don’t know that I’d signed up just to watch, the video above covers the key parts.)
Kevin · September 29th, 2014

Video: The Sound of the Lexus RC F

Alborz Fallah of Car Advice has a video review of the Lexus RC F, and it has the best representation of the super-coupe’s sound I’ve heard so far: Fallah also has a written review: Behind the wheel the Lexus RC F is a true performance car; it feels just as a vehicle of its calibre …

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Kevin · September 16th, 2014

Lexus RC F Video Review from Autoguide

Craig Cole’s Autoguide video review of the Lexus RC F is a hoot to watch: His verdict: Overall the 2015 Lexus RC F competes very favorably with its primary rivals, though it’s practically guaranteed to top all of them in at least one area: reliability. This is a Toyota after all. The car is a …

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Kevin · September 10th, 2014

Video: The Lexus NX Surround View Panoramic Monitor in Action

While unavailable in North America, the Lexus NX will have an available 360° panoramic view monitor in some markets around the world — here’s a quick demonstration of the system in action: The camera system works with four high-definition cameras in each corner of the vehicle, giving a full overview of the surroundings — very …

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Kevin · September 9th, 2014

Video: The Lexus RC Four-Wheel Steering System

There’s a new video from Lexus International demonstrating the four-wheel steering system offered on the RC: As a bonus, here’s some driving footage of the RC — pretty cool stuff:
Kevin · August 22nd, 2014

Video: Exclusive Features of the Lexus RC F SPORT

Lexus International has released a video outlining the exclusive features included with the RC F SPORT, and in the process revealed the first look of the standard RC in the new orange exterior color: (So this new orange will be known as Nova Orange internationally, Solar Flare in the UK, and Molten Pearl in the …

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Kevin · August 13th, 2014

Three New Lexus RC F Videos

Lexus International has released three new RC F videos, with the first focusing on the 5.0L V8 engine: Next up is an overview of the Torque Vectoring Differential (TVD) and its three settings: Normal, Slalom, and Track: The final video is straight driving footage of the RC F — never a bad thing, that’s for …

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Kevin · August 6th, 2014

Video: Guided Tour of the Lexus NX

For anyone looking at purchasing a Lexus NX in the USA, this two-part video with Ming-Jou Chen of Lexus College is an excellent overview of the new crossover: (The new door handle is a real improvement over the current design — very stylish and functional. Look forward to seeing it on other models.)
Kevin · August 5th, 2014

Will.i.am to Design Limited Edition Lexus NX

Lexus Europe has teamed up with artist Will.i.am for the NX crossover marketing campaign — the first collaboration is a music video for the song “Dreaming about the Future”, which features the NX heavily: Will.i.am will star in the very first European NX commercial later this year, and will also be designing a limited edition …

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Kevin · August 4th, 2014

New Lexus NX F SPORT Video from Japan

The Lexus Japan website has been updated to include the NX crossover, and this F SPORT driving video is part of the new marketing:
Kevin · July 31st, 2014

Video: Lexus RC F SPORT Driving Dynamics

Lexus International has released a new video interview with RC chief engineer Eiichi Kusama, focusing on the driving dynamics of the RC F SPORT:
Kevin · July 23rd, 2014

A Closer Look at the Lexus RC F Instrument Panel

Let’s take a closer look at the RC F instrument panel in this new video from Lexus International: The video goes by in a blur, so here’s a static video showing the RC F instrument panel:
Kevin · July 16th, 2014

Video: Car Advice Drives the 2015 Lexus NX

Car Advice Australia have published their video preview of the Lexus NX: There’s also a text review for a more in-depth assessment of the new compact crossover: The German brands have worried about rival Lexus models since the LS made a noise in 1989 with its hushed refinement. The Lexus NX isn’t going to upset …

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Kevin · July 15th, 2014

New Lexus RC F Video: Designed to Inspire

Lexus International has released a new cut of their excellent RC F video, and it’s just about perfect for people excited about the new super-coupe:
Kevin · July 9th, 2014

Extensive Video Review of the 2015 Lexus NX

Just finished watching the extensive 23-minute Lexus NX video review from Alex on Autos and really enjoyed it — if you’re interested in the new Lexus compact crossover, I recommend you sit back, relax, and prepare yourself for a whole heap of detail:
Kevin · July 7th, 2014

STROBE: The New Commercial from Lexus International

Lexus International has released the third film in their ongoing Amazing in Motion global branding project — the new video is called STROBE, and it’s quite something: The major themes of the first two films (see STEPS & SWARM) are carried into this third installment — all the action takes place in real life, with …

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Kevin · July 2nd, 2014

Video: Focus on the Lexus RC F Design

Designer Yasuo Kajino is the subject in the latest installment of the Lexus RC F Key Person Interview video series: (The RC F has really benefited from being developed hand-in-hand with the standard RC coupe — the trademark F cues like the side fender vents and the quad stacked exhausts are well integrated into the …

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Kevin · July 2nd, 2014

Video: The Lexus RC F at Goodwood Festival of Speed

The Lexus RC F made its driving debut this weekend at the Goodwood Festival of Speed — here’s video from the initial test run: RC chief engineer Yukihiko Yaguchi was there for the real run up the hill, and filmed this quick video: Former World Rally Champion driver Didier Auriol was the one behind the …

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Kevin · June 29th, 2014

Video: Spotlight on the Lexus RC

There’s a new Lexus RC video from Lexus International, and it’s pretty heavy with style — definitely a must-watch:
Kevin · June 25th, 2014

Video: Interview with Lexus RC Designers

Here’s a new video interview with Lexus RC designer Yasuo Kajino and color designer Yoichiro Kitamura, the man responsible for the RC’s Infrared exterior color:
Kevin · June 19th, 2014

Video: Developing the Lexus NX Turbo & Hybrid Engines

The Lexus NX will be offered with two powertrain options: a 2.5L hybrid system and a Lexus-first 2.0L turbo engine — here are project engineers Izumi Watanabe and Kenji Otsuka discussing the development of the two engines: Really enjoying this “Development Story” video series — be sure to check out the first two parts if …

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Kevin · June 16th, 2014

Video: Black Lexus NX 200t F SPORT in Japan

Earlier this week, we saw some photos of a black Lexus NX 200t F SPORT at the Lexus International Gallery in Aoyama, Tokyo, and now we have some (very strangely filmed) video — be warned, turn the sound way down: An NX in Sonic Quartz was also on display, and the video also features the …

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Kevin · June 12th, 2014

Video: Drifting with the Lexus RC F

Lexus International has released a new video with the RC F drifting all over the place, and it’s a pure dose of awesome:
Kevin · June 12th, 2014

Video: Lexus NX Music Video in Madrid

Lexus Europe has released a new two-minute music video featuring the NX F SPORT: Likely the first cut of the NX commercial filmed in Madrid, this video is very well put together — elegant, stylish, and very modern. Lexus Europe have captured the NX perfectly.
Kevin · June 11th, 2014

Lexus Short Films 2014: The World Premiere in Tokyo

Last year, I attended the Lexus Short Films world premiere at the DGA Theater in Los Angeles. Produced by The Weinstein Company, it was a showcase of young and upcoming filmmakers asked to create a story around the theme “Life is Amazing”. Two of the five produced films were shown at the premiere, and while …

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Kevin · June 6th, 2014

Video: Listen to the Lexus RC F’s Revving Engine

A short video clip of the Lexus RC F revving its 5.0L V8 engine has been posted on Youtube: I can hear a similarity to the IS F, but there’s also some LFA to the sound — tighter, more focused. Makes sense, given that Yamaha helped tune the RC F exhaust note. Engineering amazing! [Via: …

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Kevin · June 3rd, 2014

Video: The Lexus RC F Development Story

Here’s an extensive video interview with Lexus RC F vehicle dynamics engineer Akihiro Osaka, who details the efforts made in developing the vehicle’s handling and performance: This is the second video that Lexus has released that profiles the key personalities behind the RC F development — if you missed it, be sure to watch the …

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Kevin · May 29th, 2014

New Lexus NX Video Shows Off Panoramic Glass Roof

As part of the an NX preview event last week in London, Lexus Europe released a new video showing off the compact crossover in F SPORT trim: Have to say, that optional panoramic glass roof is a beauty: (I’ve said it before, the panoramic glass roof is probably my favorite single option on a vehicle …

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Kevin · May 27th, 2014

Video: Full Lap of the Nürburgring in a Lexus LFA Race Car

The Lexus LFA teams didn’t race in this weekend’s VLN4 race at the Nürburgring, but Gazoo Racing did post a video showing a full lap of the track with driver Kazuya Oshima from an earlier race: This lap is from the VLN2 race in April, where Oshima-san & co-driver Kinoshita Takayuki won their class and …

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Kevin · May 19th, 2014

Video: The Lexus NX Driving Experience

Lexus International has released a new video detailing the driving dynamics of the new NX: Project manager Kei-ichi Nishiyama is bold in his description of the NX driving experience, which should bode well for the final vehicle handling — it’s a great sign that the IS sedan was used as a benchmark in development.
Kevin · May 19th, 2014

Video: Lexus Canada Autoshow Display Timelapse

Here’s a quick timelapse video of the Lexus Canada display being built at the Toronto Auto Show: I attended the auto show this year in Toronto, and the Lexus setup was great — the shared global design really works. (Thanks Karen!)
Kevin · May 14th, 2014

Video: Driving the Lexus NX 300h

Update: Both videos have been removed by request of their owners. When a Lexus NX 300h prototype visited Flow Lexus of Greensboro in North Carolina this week, YouTube channel Saabkyle04 took the opportunity to film this twenty minute video packed with nearly every detail of the Lexus NX 300h: (Video Removed) There’s so much information …

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Kevin · May 3rd, 2014

Video: The Lexus Four-Cylinder Turbo Engine in Detail

Here’s a video overview of the new 2.0L turbo engine installed in the Lexus NX 200t: The NX 200t will be the first model to get the 8AR-FTS 2.0L engine, which is equipped with a twin-scroll turbo and generates 235 hp and 258 lb.-ft. of torque @ 4,000 rpm. The engine can flip between the …

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Kevin · April 27th, 2014

Video: The Lexus NX in Detail

Lexus UK has posted three brief videos of the NX compact crossover: Other than the press conference and the stylized launch commercials, this is the first real video footage of the NX that I’ve seen — this vehicle keeps getting better and better.
Kevin · April 23rd, 2014

Video: The Lexus NX Development Story

There are two new videos detailing the development story of the Lexus NX compact crossover — first, NX chief engineer Takeaki Kato describes the overall concept, new turbo engine, and some of the vehicle’s unique features: In the second video, project managers Nobuyuki Tomatsu and Tetsuo Miki walk through the exterior & interior design from …

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Kevin · April 22nd, 2014

Lexus NX Key Features: A Video Tour

Here’s a video overview of the key features found in the Lexus NX: The level of detail on the NX is impressive — the compact crossover makes a strong statement at the new Lexus design movement, but even more important is the focus on functionality. This is a vehicle that will fit very comfortably into …

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Kevin · April 21st, 2014

Launch Video: Introducing the Lexus NX

Lexus has publicly debuted the all next NX compact crossover at the Beijing Motor Show, and here’s the official launch video: Balancing footage of the vehicle with a healthy dose of lifestyle imagery, there’s a heavy focus on physical activity — love the inclusion of parkour, it’s a perfect fit for this vehicle. More shortly!
Kevin · April 19th, 2014

New Lexus GS Commercial Takes a Swing at its Competitors

Lexus USA also released a new GS commercial that takes its competitors to task — the video starts with a behind-the-scenes look at how the commercial was filmed: Great to see the GS getting this type of marketing exposure two years after its initial release — considering the sedan’s recent sales success, it’s well deserved. …

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Kevin · April 8th, 2014

New Lexus F Performance Commercial Featuring the RC F

Lexus has released its first commercial featuring the new RC F coupe — here’s the full 60 second video: The commercial is part of an initiative to familiarize consumers with the F performance brand — there’s also this new print ad (click for a larger image): (It may be confusing for enthusiasts to see true …

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Kevin · April 7th, 2014

New Information on the Lexus RC F Instrument Panel

The Lexus RC F instrument panel is a standout feature of the new high-performance coupe, and today we have details on the deeper functions — here’s a graphic from Diario Motor with the various modes (click for a larger version): In addition to three different tachometer designs, there appears to be a built-in G sensor, …

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Kevin · March 25th, 2014

Lexus Korea Launches CT 200h Art Project

The updated Lexus CT 200h has lead to some pretty interesting marketing experiments — first, there was Lexus Japan’s stellar Trick Photography project, and now Lexus Korea has followed it up with a graphic design showcase: This video shows how the designers put together some of these images: There’s a lot of creativity in these …

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Kevin · March 20th, 2014

Video: Glowing Lexus LFA Art Installation in Japan

Video of the Lexus LFA Media Ambition art exhibit has surfaced: The earlier photos made the lightshow appear much more intense, but the installation by Rhizomatiks still has its moments — really liked the glowing tri-exhaust tips.
Kevin · February 23rd, 2014

Video: Lexus RC F Engine installed in the IS F CCS-R

As previously mentioned, the Lexus IS F CCS-R race car that participated in both the Pikes Peak Hill Climb & 25 Hours of Thunderhill was powered by the 450+ horsepower 5.0L V8 engine from the upcoming RC F — here’s a video of Lexus mechanics swapping the engine: No two ways about it, the sound …

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Kevin · February 18th, 2014

Four New Lexus CT 200h Commercials

With the release of the updated Lexus CT 200h, there are new commercials springing up around the world — let’s start with three from the USA: Here’s the CTh commercial for European markets, like the music in this one: (Any other regional Lexus CT commercials out there that I’ve missed? Leave a link in the …

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Kevin · February 12th, 2014

Video: Rainy Donuts with the Lexus LFA

It’s been a pretty long week and I’m sick as a dog, so let’s watch this red Lexus LFA do some donuts on wet pavement: Have a good weekend everyone!
Kevin · January 31st, 2014

Videos: The Lexus RC F at the Detroit Auto Show

It’s been a week since the Lexus RC F revealed at the Detroit Auto Show, and that makes it a great time to revisit the coupe’s debut — let’s start with Kelly Blue Book, who have some nice footage from the show floor: Here are three short, high-quality videos of the new coupe: This last …

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Kevin · January 20th, 2014

Three New Lexus CT 200h Videos from Japan

Along with their new CT 200h commercial, Lexus Japan has also released three additional videos with the updated hatchback: Lexus Japan has pulled out all the stops for the updated CT 200h — each video is super high quality, and any one of them could have been a commercial on its own.
Kevin · January 17th, 2014

Videos: Lexus RC F Virtual Driving Experience

Right beside the Lexus RC F display at the Detroit Auto Show was a demo of the high-performance coupe in action on the track — here’s my attempt to film the experience: There’s also this video from Kaizen Factor that focuses strictly on the gauges: The sound coming from the demo sounded real to me, …

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Kevin · January 15th, 2014

Video: Introducing the New Lexus RC F

Here’s the video shown right before the Lexus RC F’s live reveal at yesterday’s press conference: It’s not as wild as the videos from the IS & RC launches, but listen closely and you can hear the snarl and roar of that V8 engine — that’s the best way to introduce “The Next F”.
Kevin · January 15th, 2014

Live Video: The Debut of the Lexus RC F

Lexus will broadcasting the debut of the RC F coupe from the Detroit auto show, here’s the full live stream: (Don’t forget to follow the Lexus Enthusiast liveblog both before and after the RC F’s debut.)
Kevin · January 14th, 2014