Three More 2013 Lexus ES Commercials

The 2013 Lexus ES marketing campaign kicked off this week with a brand new commercial, and now three additional commercials have been released.
Kevin · September 7th, 2012

Lexus Creates NFC Ad for Wired Magazine

In the latest issue of Wired, Lexus has again pushed the advertising boundries by creating the world’s first print ad to feature a near-field communications tag.
Kevin · March 23rd, 2012

Old Lexus LX 470 Print Ads from Australia

In a random search, I stumbled across this set of Lexus Australia print ads for the Lexus LX 470 (click for larger versions): These M.C. Escher-style designs are wild to look at, but relating it back to the LX 470 is almost too subtle — my guess is that it was a combination of the …

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Kevin · March 22nd, 2011

1992 Lexus LS 400 Commercial: Steel Plate Drum

Let’s switch gears from all-LFA-all-the-time and take a look at this Lexus LS 400 commercial from 1992: I had never seen this commercial before — and it’s a perfect illustration of how The Hard Way is something Lexus has always subscribed to.
Kevin · January 27th, 2011

Lexus & Kylie Minogue Team Up for CT 200h Launch

Lexus UK announced a partnership today with pop star Kylie Minogue to promote the CT 200h: The new relationship will see Kylie – one of the world’s most iconic performers – supporting the introduction of the new Lexus CT 200h through the cross-media “Quiet Revolution” marketing campaign and publicity. In addition to appearing in the …

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Kevin · January 25th, 2011

Lexus CT 200h Spending Christmas at Harrods of London

A white Lexus CT 200h will be spending the Holiday season in the window of Harrods of London, the UK’s most famous luxury store: From now until 15 January Knightsbridge shoppers will be among the first to enjoy a close-up view of the new CT 200h as part of a four-window Lexus display. It is …

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Kevin · December 14th, 2010

Lexus CT 200h Darkcasting Episode 1

The first episode of the Lexus CT 200h Darkcasting talkshow hosted by Whitney Cummings is up, and it’s a tour around New York with DJ Harley Viera-Newton, author Baratunde Thurston, and chef Carlo Mirarchi: Besides repeated usage of the backup camera, the CT 200h plays a supporting role in the videos, and according to an …

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Kevin · November 8th, 2010

Lexus CT 200h Darkcasting Talk Show

The next chapter of the Lexus CT 200h’s marketing push is Darkcasting, a video talkshow that takes place inside the new hybrid hatchback — Lexus Magazine explains: Darkcasting, a new talk show that’s filmed, well, after the sun goes down, and that will soon run on the Lexus Darker Side of Green site. Lexus’ Darkcasting …

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Kevin · October 28th, 2010

Customized Lexus IS Billboards

The New York Times reports about a new IS billboard campaign from Lexus USA customized by highway: Toyota’s Lexus division recently mind-melded this contradiction in an outdoor advertising campaign that declares in supersize lettering that the 2011 Lexus IS is “overqualified for the B.Q.E.,” as the Brooklyn-Queens Expressway is known locally. That was just in …

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Kevin · October 25th, 2010

Behind-the-Scenes Look at New Lexus IS Commercial

The latest IS commercial from Lexus USA required a stunt car driver, a mathematician, a composer, and a whole lot of precision — check out the full story in this behind-the-scenes video: It was clear from the actual commercial that the IS was actually playing the drums, but it’s always amazing to see just how …

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Kevin · September 8th, 2010

Updated Lexus iPod Integration Coming from VAIS Tech

Just received word from site sponsor VAIS Technology about their new SL2iC iPod integration unit — check out these photos: The SL2iC will feature a touchscreen iPod interface along with the ability to play videos directly on the nav screen — two fantastic features to be sure. Initially, only 5th generation Lexus navigation systems, but …

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Kevin · August 12th, 2010

Lexus LS 460 Commercial: Opera

Here’s a clever LS 460 commercial from Lexus Germany: Captures the LS 460’s Mark Levinson system perfectly — there’s nothing quite like live music through those 19 speakers, in my experience.
Kevin · August 12th, 2010

Lexus LFA Commercial: Octave Harmony

There’s a new Lexus LFA commercial to watch: Although it’s strictly a remix of the previous commercial and the LFA launch video, it does a great job at explaining a key element of the LFA’s appeal — the wonderful sound of that engine.
Kevin · July 5th, 2010

Lexus LFA Scrollbroaaaar

As part of the Lexus LFA media blitz, German auto website Sport Auto received a new scrollbar: I’ve tried my best to see myself on the Sport Auto website, but to no avail — cute idea, though I wonder how well it would bear up to repeated exposure. [Via: Ads of the World]
Kevin · June 13th, 2010

Lexus LFA Commercial

Lexus USA has just put out a commercial for the Lexus LFA: It’s a nice play on the one of the inaugural LS 400 commercials (and was revisited during the LS 460 launch), and will be part of a wider campaign promoting the halo supercar. The NY Times has more details: The online elements, scheduled …

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Kevin · June 1st, 2010

Sleek New IS Website from Lexus Canada

Last month, we saw behind-the-scenes footage for a new Lexus commercial featuring all versions of the IS — now here’s the finished product as part of a new IS section on the Lexus Canada website: Lots of energy to the site, and definitely worth clicking through — the video quality is just fantastic. Very sleek, …

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Kevin · May 28th, 2010

Lexus CT 200h Dark Ride Interactive Movie

The Lexus CT 200h Dark Ride interactive movie has launched today, and it’s super fun — before I give too much away, make sure to go and experience it for yourself: Here’s the trailer, just to jog your memory: You never know with this sort of thing, but the Dark Ride is total quality, with …

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Kevin · May 14th, 2010

Ad: TOM’s Lexus LS 460GT Body Kit

If you’re a Lexus LS 460 owner looking to go big on customizing your ride, Carson Lexus has just the thing: a rare full TOM’s LS 460GT body kit with custom fenders and a full exhaust: Separately, the body kit, fenders and exhaust retail for $12,189 USD, but by using the coupon code “LEXENT”, you …

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Kevin · April 8th, 2010

Lexus GX 460: The Rushers

The Lexus CT 200h Dark Ride trailer reminded me of The Rushers, the short movie used to advertise the new GX 460. The video featured singer Ryan Leslie, and while I did post up the trailer, I never did link to the full movie—here it is: Looks like The Rushers is a cross between Wanted …

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Kevin · April 2nd, 2010

Lexus ES 350 Commercial: 40,000 Hours

Here’s the new commercial for the 2010 Lexus ES 350: This commercial stays with the look of the latest LS commercial, and has a “behind-the-scenes” feel. Not sure I believe that’s what the Lexus test-facilities look like, though. (A note: I recently spotted a 2010 ES at my local dealership, and was pleased to see …

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Kevin · November 12th, 2009

Four Lexus HS 250h Print Ads

Along with its run of commercials, Lexus USA will also be promoting the HS 250h in four print ads (click for larger images): These print ads are similar in tone to both the 2010 RX & Power of H commercials, and the equal-parts emphasis on technology and eco-friendly works very well with the HS. (John …

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Kevin · September 25th, 2009

Great Lexus IS Convertible Billboard in Toronto

Check out this cool Lexus IS-C digital billboard in downtown Toronto: What’s interesting is that the position of the IS-C roof changes depending on the current weather, which is also displayed underneath the car. Very nicely executed! (Hopefully this is still in place the top is down when I’m in Toronto next week…) [Source: DSE]
Kevin · September 21st, 2009

Lexus IS Family Commercial

This Lexus IS convertible commercial from Australia is pure fantastic: Each transition is breathtaking, and the IS-F roof popping off to make the IS-C is sensational. Loved it. (Thanks Charles!)
Kevin · August 12th, 2009

New Lexus RX 450h Commercials

With the 2010 Lexus RX 450h now available in US dealerships, it’s time for new commercials: This testimonial style commercial may be overdone, but it’s a safe and dependable choice—not unlike the RX hybrid. (Lexus looks to be staying the course with this model, and I wouldn’t be surprised if the hybrid RX outsold the …

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Kevin · July 7th, 2009

New FamilyLinQ from VAIS Technology

VAIS Technology, makers of the premier Lexus iPod integration kits, are working on a new product called the FamilyLinQ—a small camera that you can connect to your navigation screen, making it easy to get see inside or outside the vehicle: After driving the LX 570 with its camera mounted under the passenger mirror, I can …

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Kevin · July 3rd, 2009

Lexus LED VLine Headlights from VAIS

VAIS Technology, makers of the premier Lexus iPod integration kits, have put together a new product to augment your front headlights: At first glace, it might look too similar to the Audi look, but this is a design cue that with be appearing on more and more cars (see the 2010 S-Class). I also like …

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Kevin · June 12th, 2009

Mine Magazine Launches

The New York Times has a good summary of the launch of Mine Magazine, the customized, print-on-demand venture put together by Time Warner & Lexus: Subscribers pick five of eight magazines, like Food & Wine or Sports Illustrated, and articles from those magazines appear in their custom magazines. Readers receive several issues with an article …

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Kevin · April 22nd, 2009

New Lexus LX 570 Print Ads from Australia

Took a second for me to figure out these new Australia print ads for the Lexus LX 570, be sure to click on the images for a larger version: These remind me of the previously featured LX 570 print ads from last year. [Source: Pixel Blog]
Kevin · April 14th, 2009

Lexus Voiceover Actor Switch Permanent?

In the latest US RX commercials, longtime Lexus voiceover actor James Sloyan was noticeably absent, replaced instead with James Remar, most recently from Sex & The City and Dexter. And now, Ad Age is reporting that the change may be permanent after talking with a Lexus spokeswoman: A Lexus spokeswoman said the marketer wanted a …

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Kevin · March 16th, 2009

Lexus ES & RX Pebble Beach Commercial, plus Pricing

Two pieces of Lexus Pebble Beach news today, first off, the much searched-for Pebble Beach commercial has surfaced on Youtube: Not much to the commercial, it’s strictly an announcement-style advertisement, but the Pebble Beach edition color really catches my attention. It’s nice to see it on more than just the SC 430. The other news …

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Kevin · March 14th, 2008

The Lexus IS-F: Coming to a theater near you

Rather than a national TV campaign, Lexus has decided to bring the IS-F to the big screen, using movie cinemas to advertise the new super-sedan: Brian Bolain, national interactive automotive events manager, says the F campaign will not use national TV ads at all. He says the cinema focus was appropriate because in no other …

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Kevin · March 12th, 2008

It’s Alive: A Lexus GS Commercial from Down Under

Here’s an absolutely brilliant commercial from Lexus Australia introducing the 2006 GS redesign: I wasn’t all that sure what was going on in the first ten seconds, but once the car started bleeding and sweating, it all came together. The thing that impressed me the most, though, was that although it’s a fantastic concept, the …

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Kevin · February 21st, 2008

Lexus & Team One are looking for your Lexus photos

Team One, the company behind Lexus’ advertising in the US, recently contacted me about a great opportunity for Lexus owners to show off their cars. Right now, they’re looking for photos of you and your Lexus for an upcoming project, here are the details: The photo has to be of you with your Lexus, not …

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Kevin · February 18th, 2008

New Lexus The Power of H Marketing Campaign

Focusing on the importance of the letter H, the new Lexus hybrid marketing campaign starts today. Here’s the synopsis, from Lexus’ press release: The multi-platform campaign, which debuts today, communicates Lexus’ hybrid leadership and highlights the significance of h on a Lexus vehicle—which distinguishes hybrid from non-hybrid vehicles and symbolizes Lexus’ commitment to alternative power …

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Kevin · February 5th, 2008

Lexus Rakes Up Their New Yorker Advertising

Included in the latest issue of the New Yorker was Lexus advertising of a different sort — mixed among the pages were leaves from the Salal bush, printed with slogans like the one above. NPR’s MJ Davis decided to investigate: Each leaf was unique, smelled like something derived from the earth and tasted — yes, …

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Kevin · November 15th, 2007

Another Look at Lexus’ IS-F Marketing

It was my supreme hope that with the introduction of the official Lexus IS-F website, we would see a change in direction in the way it was marketed, but it’s remained the same: Overly flashy Ultrasonic Blue Mica exterior color and the tagline F is everything you thought we weren’t. Clearly, Lexus wants to emphasis …

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Kevin · October 1st, 2007

New Interactive Lexus Web Adverts

Broadband TV is really coming on, and ABC has launched a service through their website that allows US viewers to watch full-length episodes of last season’s shows. Lexus is taking advantage of this high bandwidth stream to push insanely detailed interactive ads, based around their current print campaign. Four of these ads are available for …

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Kevin · July 1st, 2007