FeaturesFutureIn the News

2009 Lexus Models

Welcome to 2009! To prepare for this new year, let’s recap what we can expect over the next twelve months. The most definitive information regarding Lexus’ future was a WSJ interview with Lexus General Manager Mark Templin, where he promised four new models this year. Here’s a breakdown: New Lexus RX The biggest Lexus story …
FeaturesIn the News

TPP’s Ten Most Popular Posts of 2008

It’s the last day of 2008, making it the perfect day to list the most popular stories over the last year. Let’s start: 10. Is the Lexus LF-A really the new SC? Early this year, I was struck by the idea that the Lexus LF-A was actually the F-Sport version of the next SC, and …
In the NewsUSA

Former Lexus VP Leaves Chrysler

It’s only been eighteen months since Deborah Wahl Meyer left Lexus to become Chrysler’s Chief Marketing Officer — unfortunately, it was eighteen months that were especially unkind to the automotive industry: As Chrysler heads into a month-long plant shutdown, the automaker has announced a realignment of its sales and marketing operations. After 18 months on …
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Lexus Cuts Output from Ontario Factory

Reuters is reporting that the only Lexus plant outside of Japan will also be idling its production, as the Toyota factory in Cambridge, Ontario will halt RX 350 production for five days in January. This news comes after a report that the Lexus plants in Japan would be offline for ten days during December. Both …
FutureIn the News

Lexus LS-F News!

Looks like the rumor of an Lexus LS-F is growing some legs — Last week, I reported the possibility that an F-Sport variant of the Lexus flagship could be released in 2009, and now Autoblog has “confirmed” the speculation, along with some bonus IS-F sales news: Hirokazu Koga, general manager of the Lexus Development Center …
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Lexus Planning Four New Models in 2009

In a short interview with the Wall Street Journal, Lexus Group Vice President Mark Templin revealed that the company will be releasing four new models next year: …he’s cutting back spending now so he can invest in the marketing campaigns of these four products one of which, the new RX, was revealed Wednesday. In six …
EuropeFutureHybridsIn the News

Lexus Confirms Compact Model

In an interview with German newspaper WirtschaftsWoche, Lexus Europe Managing Director Tadashi Arashima confirmed that Lexus will indeed be launching a compact entry-level model. From Motor Authority: “We will offer a Lexus in the compact class,” he told reporters, explaining that the company needs “smaller and more efficient vehicles” to meet Europe’s CO2 emissions regulations. …
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Lexus to Move to Hybrid-Only?

When I read Toyota Managing Officer Toshio Furutani’s comments in the Nikkei Business News last week that “in the medium to long term, Toyota was considering making the Lexus lineup hybrid-only”, it barely registered. Now, after seeing it reported over and over, I’ve come to release it might be an idea to post here — …
In the NewsSales Reports

Lexus Global Sales Slipping

Responding to a report that Toyota may be unable to achieve its projected global sales target, Senior Managing Director Yoichiro Ichimaru shared some details about the current state of Lexus sales worldwide. According to Market Watch: …[Toyota] will open a showroom in Tokyo for its upscale Lexus brand vehicles that is designed to draw in …
BrandingCompetitorsIn the News

Lexus & The Global Brand Study 2008

Interbrand’s annual Best Global Brands study has been completed, and Lexus has ranked 90th overall, and 10th among automotive brands: When compared to last year’s study, Lexus is moving up the ladder, climbing two spots. The value of the brand, calculated from combination of analysts’ projections, company financial documents, and qualitative and quantitative analysis stands …
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Lexus Launches L Studio Broadband Channel

Lexus has launched an online entertainment “channel” today called L Studio, which looks to be a continuation of the company’s movement towards becoming a true lifestyle brand. From Reuters: The carmaker is launching an Internet-only branded channel Tuesday (September 23) stocked with a full slate of original programing headlined by [Lisa] Kudrow [from Friends] in …
FutureIn the NewsSales ReportsUSA

Assorted Lexus 2009 Price Changes

The remaining 2009 Lexus model updates & US price changes are small, so let’s just put them all together: ES 350: Unchanged for 2009, the ES 350 will see a fractional price increase of $200, bringing the base MSRP to $34,320. GS 350/460: All versions of the gas engine GS will have a $300 price …
AwardsIn the NewsSales ReportsUSA

Lexus Tops in Customer Loyalty

J.D. Power’s has released a first quarter report on Customer Loyalty, a study that determines what percentage of car buyers stick with the same manufacturer when purchasing a new vehicle. In the study, Lexus lead the way at 48%, four points higher than BMW and nearly four points over Mercedes. I find this to be …
FutureIn the NewsSales Reports

Lexus Future Forecasting

Automotive News has published a report detailing what seems to be Lexus’ entire future manufacturing plans, though it’s unclear as to the source of this information. Regardless, allow me to summarize: The LF-A, or the “LF-1″ as its referred to in the article, has been pushed back yet again due to the performance-to-cost ratio and …
AwardsIn the NewsUSA

Lexus Dominates J.D. Power Dependability Study

For the 14th year straight, Lexus has topped the J.D. Power Vehicle Dependability Study, and they did it in style. Take a look at this chart: This study measures the consumer problems on three-year-old vehicles. The substantial gap between Lexus and their next closest competitor illustrates an impressive 25 problem drop over 2007, when Lexus …
In the NewsJapanManufacturingSales Reports

Lexus Japan Layoffs

800 temporary workers at a Toyota plant in Japan were laid off yesterday: Japanese automaker Toyota has laid off 800 people at a plant in southwestern Japan, or about 10 percent of the plant’s work force, in response to declining sales in North America, a company official said Tuesday. All the job cuts — carried …
BrandingHybridsIn the News

Fairmont Hotels & Lexus Extend Partnership

As it turns out, the Hybrid Living Suites were just a prelude to a more extended partnership between Lexus and Fairmont Hotels: Fairmont Hotels & Resorts and Lexus, two global brands synonymous with luxury and style, today announced a formal partnership that will provide Fairmont President’s Club members with an even greater level of personalized …
In the NewsJapanSales Reports

Lexus Still Struggling in Japan

BusinessWeek has a story in this week’s magazine about the issues Lexus is having establishing the brand in Japan: Although Lexus hit American showrooms 19 years ago and has been the top-selling luxury nameplate in the U.S. since 2000, it didn’t arrive in Japan until 2005. By that time German brands dominated the high end, …
EuropeIn the News

Lexus ≠ Porn Pt.3

Another month, another porn star cease-and-desist notice sent out by Lexus. This time around, European model Lea Lexus was served papers (NSW link) to change her name, which she did almost immediately. This is the third legal action sent to a porn star in less than a year. It started with Detroit-based Lexus Cash, then …
In the NewsMiddle East

Dubai’s Lexus Mega Raffle

Normally, a car raffle wouldn’t be anything to post about, but they do it differently in Dubai. The Lexus Mega Raffle, which will be held during Dubai’s annual Shopping Festival, will see an ES 350 and a RX 350 given to one winner every day for 32 days, though they can opt instead for a …
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Lexus LF-A News from Australia

Austalian website Drive has posted an interesting article about the Lexus LF-A, including some further verification that the car’s being delayed until the engineers can reach a top speed of 220mph: As for when the Lexus LF-A will appear in dealerships, the company hasn’t set an exact date yet. But Lexus insiders suggest the car’s …
In the News

Lexus ≠ Porn Pt.2

For the second time this year, Lexus finds itself in a trademark battle with a porn star. Earlier this year, it was the Detroit-based Lexus Cash, and now it’s a Swiss gay porn actor that simply goes by Lexus. Seems like an open-and-closed case, except the actor is claiming his moniker comes from a Greek …
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Lexus Tops JD Power’s Sales Satisfaction Index

According to the latest JD Power Sales Satisfaction Index Survey, when it comes to selling cars, Lexus is tops: “Lexus improves by four rank positions from 2006, which is a gain driven primarily by increased customer delight with the dealership facility, salesperson performance and vehicle price,” said Tom Gauer, senior director of automotive retail research …
BrandingFeaturesIn the NewsUSA

Debunking the Lexus Age Myth

Not that I don’t trust the words of an outgoing executive, but Jim Farley’s comments last week in Automotive News seem to take a rather dark spin on Lexus’ future: The news comes from former Lexus General Manager Jim Farley, who spoke with Automotive News prior to leaving his job last week to head to …
In the NewsUSA

Lexus General Manger Bolts to The Blue Oval

Jim Farley, general manager of Lexus and brother of Chris Farley, has been lured to Detroit, taking the position of Chief Marketer & Communications at Ford: Farley’s arrival [at Ford] also will be yet another high-profile defection from vaunted Toyota to a Detroit automaker, suggesting that highly regarded industry pros see opportunity in their beleaguered …
EuropeIn the News

Peacock & Lexus: A Love Story

A gay blue peacock, living at the stately British home of Sir Benjamin Slade, apparently developed quite a liking to an employee’s blue Lexus, and as a result, caused £4,000 of damage with its attempted lovemaking: The car was left with numerous scratches and dents as a result of the frisky bird’s amorous attack, and …
In the NewsUSA

New Lexus VP of Marketing Announced

In the wake of Deborah Wahl Meyer’s departure from Lexus to join Chrysler, Lexus has kept it all in the family, announcing a management shuffle that sees David Nordstrom, formerly the VP of Toyota Financial Services product and marketing, filling the vacant spot: Nordstrom will be responsible for all marketing activities for the Lexus Division. …
FutureIn the News

Lexus’ Future is Upscale Only

Automotive News has revealed a number of significant facts about the future of Lexus, and it’s strictly upscale — with no plans to release a sub-$30,000 vehicle, Lexus will not be attempting to match their German competitors car-for-car, instead focusing their current lineup and all new vehicles at high-end segments. Broken down, what does it …
In the News

A Deeper Look at Ms. Meyer’s Departure as Lexus&#...

Last week, when it was announced that Deborah Wahl Meyer was leaving her post as Lexus’s VP of Marketing to join Chrysler, I held off on reporting it here until I better understood its significance. Lucky for me, Advertising Age filled in the blanks, with in-depth analysis of Ms. Meyer’s job change: Ms. Meyer has …
In the NewsLexusLexus ESLexus ES: Fifth GenerationUSA

Federal Government Continues Lexus ES 350 Investigation

The U.S. federal government is continuing its investigation into the Lexus ES 350, which has been linked to 40 separate complaints of unintended acceleration, causing eight crashes and twelve injuries. What’s the cause? All-weather floor mats: Toyota Motor Corp. told NHTSA [National Highway Traffic Safety Association] it sent a mailing to ES 350 owners in …
In the NewsUSA

The High Cost of Low Impact Collisions

The Insurance Institute for Highway Safety has released a report today to bring attention to the rather high cost of low-impact collisions in luxury automobiles. To illustrate their point, each of the test cars were subjected to four low-impact impacts: full front and rear collision, and front and rear side collisions. The damage was then …
In the NewsSales ReportsUSA

Lexus Releases 2008 Prices

Lexus has released the first part of their 2008 price list, with plenty of information to go with it. Let’s break it down by model, shall we? (All prices are in USD) 2008 RX 400h The base price of the RX 400h remains unchanged for both front-wheel-drive ($41,180)and all-wheel-drive ($42,580), and will be spruced up …
In the NewsJapanManufacturing

Earthquake Halts Lexus Production

Due to earthquake damage to a major parts supplier, Toyota has suspended all production for the remainder of the week. Riken Corp, a key supplier of Toyota transmission and engine parts, is located near the epicenter of Monday’s 6.8 magnitude quake, and as such sustained damage to their operations. The halt in production isn’t expected …
In the NewsUSA

New Lexus Estimated MPG

The U.S. Environmental Protection Agency has released its new system of calculating a vehicle’s estimated MPG, taking into consideration faster speeds/acceleration, air conditioning and colder outside temperatures. Lexus, like every carmaker, has seen their gas mileage drop, here’s a handy chart displaying the before & afters of the current lineup, along with their estimated yearly …
AwardsIn the News

Reflecting on Initial Quality

While not Lexus specific, Joseph B. White of the Wall Street Journal has taken a deeper look at J.D. Power’s Initial Quality Survey and is driven to wonder, Is Initial Quality still relevant? Now, most of the major auto makers have made so much progress, that the Power Initial Quality Survey has less to offer …
BrandingIn the NewsSponsorships

Lexus & Golfers Are A Perfect Match

Rounding out this week of surveys and studies is a rather strange birdie — Lexus, as the first ever automotive partner of the United States Golfing Association (USGA), conducted a survey of golfers and found themselves looking in a mirror. It seems like Lexus and golfers have that very same relentless pursuit of perfection: Four …
In the News

Lexus ≠ Porn

The Autoweb is all abuzz with news that Toyota has sued a Detroit-based pornography site for using Lexus in their site name, Lexus Cash. The Japanese-based automaker filed a federal suit Thursday in Detroit, alleging Mario Mendoza, 26, and Katie Lynn Krzywdzinski, 24, both of Dearborn, broke trademark laws by using “Lexus” as the name …
1st GenerationHybridsIn the NewsLexus GS HybridLexus GS: Third Generation

Celebrity Watch: Rupert Murdoch

In a rather surprising move, Rupert Murdoch took time out from trying to buy the Wall Street Journal to announce his intention to bring News Corporation to a “carbon-neutral” state by 2010. As part of the campaign, Murdoch “has bought a Toyota-made Lexus GS450H “green” car, and other practical measures include solar-powered golf carts to …