J.D. Power’s has released a first quarter report on Customer Loyalty, a study that determines what percentage of car buyers stick with the same manufacturer when purchasing a new vehicle. In the study, Lexus lead the way at 48%, four points higher than BMW and nearly four points over Mercedes.
I find this to be a very impressive stat, honestly, and believe it speaks volumes on the pleasure of owning a Lexus. (Granted, the German manufacturers are right close to the same rate of return, but that doesn’t make it any less of a feat.)
[Source: Next Autos]
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