Responding to a report that Toyota may be unable to achieve its projected global sales target, Senior Managing Director Yoichiro Ichimaru shared some details about the current state of Lexus sales worldwide.
According to Market Watch:
…[Toyota] will open a showroom in Tokyo for its upscale Lexus brand vehicles that is designed to draw in customers from countries outside of Japan.
At the new showroom, located in the center of one of Japan’s fashion districts, the company will offer services to explain Lexus products and Japanese traffic rules in English and other languages.
Lexus is currently struggling to boost sales of its luxury vehicles with sales for the first nine months of this year falling 25% from the same term last year.
Due to the brand’s reliance on the American market, the 25% drop in global sales is understandable, but that doesn’t make it any less shocking. Certainly, the number one focus for Lexus management has to be increasing the profile in Europe, if only to insure that similar drops don’t occur in the future.