Lexus Partners with Beyoncé for US Tour
The brand will be the official automotive sponsor of the singer's RENAISSANCE WORLD TOUR.
Latest News
Lexus Hosts Father’s Day “Bourbon Bash” in Atlanta
Now here's a sponsorship we can all get behind.
Lexus Creates One-Off NX for 100 Thieves E-Sports Team
The body of the NX is wrapped in a map of every player's movement during their championship games.
Photo Gallery: The Lexus LF-Z Installation @ Design Miami
Looking at a recent Lexus collaboration.
Kevin · December 5th, 2021
Lexus Starts Air Racing Team with Yoshihide Muroya
The brand will sponsor an entry in the first Air Race World Championship, which starts next year.
Lexus Creates Ride-On LX for Child with Cerebral Palsy
A partnership with the Cerebral Palsy Foundation.
Kevin · March 8th, 2020
Lexus Launches Off-Road Adventure Program in Tennessee
Pilot the GX through an off-roading course.
Kevin · August 12th, 2019
Behind-the-Scenes: The Partnership Between Lexus & Men in Black
Does Lexus have veto power?
Kevin · July 28th, 2019
Lexus RC F Transforms into Jet Fighter for Men in Black: International
Powered by a black hole.
Kevin · June 11th, 2019
Lexus Broadcasts RC F Engine Sound to Alien Civilizations
Message sent into space.
Kevin · May 27th, 2019
Kevin · March 14th, 2019
Lexus Announces Art Installation for Milan Design Week
Featuring the LF-1 Limitless concept.
Kevin · February 19th, 2018
Lexus Ends TV & Film Partnership with The Weinstein Company
The Lexus Short Films program has now been cancelled.
Kevin · October 27th, 2017
Video: Blair Underwood & Antonio Ciongoli Discuss Lexus Quality
Sponsored content with a good message.
Kevin · July 25th, 2017
Lexus LC 500 to Star in New Black Panther Movie
There's also a new graphic novel with a Black Panther/Lexus teamup.
Kevin · July 19th, 2017
Now Online: Lexus Short Films Season 3
Four new films debuted this weekend, all sponsored by Lexus.
Kevin · June 4th, 2017
Video: Lexus LC Spotted on Set of New Black Panther Movie
The Marvel superhero was filmed riding the roof of the new Lexus coupe.
Kevin · March 31st, 2017
Lexus Spaceship to Feature in New Sci-Fi Movie from Luc Besson
It's called the SKYJET, and it has a spindle grille.
Kevin · November 10th, 2016
Sponsor: A’PEXi Releases New Exhaust for Lexus GS F, Lexus IS, & Lexus RC
This new modular exhaust system is loud & proud.
Kevin · October 27th, 2016
Photo Gallery: Black Lexus LC 500h in Italy
This black LC is part of the display at Brera Design Days in Milan.
Kevin · October 4th, 2016
Sponsor: Beat-Sonic Offers Front Camera for Select Lexus Models
Never hit another curb when parking!
Kevin · September 27th, 2016
Name This Lexus GS F Contest Winner Announcement
After much deliberation, the Lexus USA Southern Office has chosen the winner of the Name the GS F contest.
Kevin · April 5th, 2016
Sponsored: A’PEXi Holiday Special on Exhausts and Intakes
Lexus Enthusiast sponsor A’PEXi is welcoming the new year with a holiday sale on select intakes and exhaust systems.
Kevin · December 31st, 2015
Lexus Australia Creates Stunning Pavilion for Melbourne Cup Carnival
Lexus Australia has created an impressive display as part of their sponsorship of the Melbourne Cup Carnival.
Kevin · December 7th, 2015
Sponsored: Lexus Enthusiast Black Friday Sales!
The sponsors here at Lexus Enthusiast are taking part in Black Friday sales, here’s a list of all the valuable deals that will be offered through the weekend.
Kevin · November 25th, 2015
Photo Gallery: Lexus LFA Nürburgring Arrives in British Columbia
When OpenRoad Lexus of British Columbia took delivery of the last remaining new LFA Nürburgring in the world, the first thing to do was book a session with Vancouver photographer Kevin Uy
Kevin · October 20th, 2015
Sponsor: Special Beat-Sonic Group Buy for Lexus Enthusiast Members
Lexus Enthusiast sponsor Beat-Sonic is offering a very special deal for site members — their new Navigation/DVD bypass module is now available for as little as $109 USD shipped.
Kevin · October 12th, 2015
New Sponsor: Beat-Sonic USA
I would like introduce a new sponsor to the site — please welcome Beat-Sonic USA, who will be joining our forum as an official vendor!
Kevin · June 8th, 2015
Member Giveaway: Win a Lexus RC F Remote Control Car!
April is going to be a big month here at *Lexus Enthusiast*, and we're going to start off with a very special giveaway for our premium members.
Kevin · April 7th, 2015
Lexus Sponsors Sports Illustrated Swimsuit Issue
Once again, Lexus will be one of the sponsors of the Sports Illustrated Swimsuit issue — here’s a video with the RC F and Brazilian supermodel Lisalla Montenegro: This is the fourth year in a row that Lexus has been involved in the annual magazine — here’s the details on this year’s sponsorship: Sponsorship of …
Kevin · February 17th, 2014
Lexus Short Films Preview: Echoes by Special Problems
The latest Lexus Short Films project is Echoes by Special Problems (directors Joel Kalifa and Campbell Hooper).
Kevin · March 5th, 2013
Lexus Announces Short Film Series for 2013
In collaboration with The Weinstein Company, Lexus will release five short films in 2013, collected under the title “Life is Amazing."
Kevin · November 29th, 2012
Sponsor: Vossen Wheels Introduces 22″ VVS-CV3 on Lexus LS 460
The following is a message from site sponsor Vossen Wheels, who have just introduced the 22" CV3.
Kevin · May 25th, 2012
New Sponsor: Vossen Wheels
After featuring them numerous times over the years, I’m excited to introduce Vossen Wheels as a sponsor of Lexus Enthusiast!
Kevin · February 28th, 2012
Lexus Releases Tori 500 iPhone Racing Game
Following up on the Lexus/Sports Illustrated swimsuit issue crossover, the Tori 500 game for the iPhone & iPad has been released.
Kevin · February 20th, 2012
Lexus GS Races Around Supermodel-Shaped Race Track
After a test run last year, Lexus has become the official automotive partner for the annual Sports Illustrated Swimsuit issue, and to mark the occasion, Lexus made a racetrack in the shape of swimsuit model Tori Praver’s curves and had race car driver Scott Pruett and stunt driver Greg Tracy compete for her affections.
Kevin · February 14th, 2012
Lexus Social Media Fundraiser
Lexus announced a social media fundraiser today using their Facebook and Twitter accounts.
Kevin · December 5th, 2011
Lexus Fashion Workshop Announced
A new initiative called the Lexus Fashion Workshop was unveiled last week, with Lexus bringing together four designers to create fashion pieces out of CT 200h parts.
Kevin · December 4th, 2011
New Sponsor: JM Lexus Custom Creations
Please join me in welcoming Lexus Enthusiast's newest sponsor -- JM Lexus Custom Creations!
Kevin · August 5th, 2011
Lexus Culinary Masters in Action at Pebble Beach
As previously mentioned, Lexus has assembled six of the world's top chefs -- Daniel Boulud, Michael Chiarello, Dean Fearing, Christopher Kostow, Masaharu Morimoto & Michael Symon -- to form the Lexus Culinary Masters chef supergroup.
Kevin · June 19th, 2011
Lexus LX Racer Joe Bacal Drives Off Mountain During Baja 500
During the Baja 500 last week, Lexus LX 570 racer Joe Bacal drove off the side of a mountain -- here he is talking with Lexus Magazine about the experience.
Kevin · June 17th, 2011
Lexus Commercial: The Perfect Putt
With Lexus as a partner to the USGA and sponsor of this weekend's U.S. Open, it was only a matter of time before we saw a golf-related commercial
Kevin · June 16th, 2011
Lexus Enters Fifth Year as Automotive Partner of USGA
Lexus will be celebrating its fifth year as the first (& only) automotive partner of the USGA at this week's U.S. Open Championship. To mark the occasion, a series of golf videos have been published on the Lexus Facebook page.
Kevin · June 15th, 2011
An Interview with the Lexus LFA
Lexus is sponsoring the CFDA Fashion Awards this year, and in promotion of this partnership, the CFDA website has an interview with...the LFA.
Kevin · June 3rd, 2011
Lexus Partners with Six Top Chefs to Create Culinary Masters Team
Lexus is teaming up with six of the world’s most distinguished chefs to create the Lexus Culinary Masters team. Chefs Daniel Boulud, Michael Chiarello, Dean Fearing, Christopher Kostow, Masaharu Morimoto & Michael Symon will all help Lexus to engage their customers with programs, charitable outreach, and multimedia productions. For their first event together, the full …
Kevin · April 4th, 2011
Lexus & Microsoft Present Fresh Perspectives
Lexus has teamed up with Microsoft for an interesting project called Fresh Perspectives, which takes six extremely talented artists, presents them with their choice of three concepts, and gives them 24 hours to create an all-new original work. Meant to promote the CT 200h, the series is set to start April 18th — check out …
Kevin · March 25th, 2011
Joe Bacal’s Lexus LX 570 Set to Race This Weekend
Lexus USA has announced that it will be the primary sponsor of Joe Bacal and JTGrey Racing’s LX 570 as they work for their second SCORE Stock Full Championship. The full sponsorship is just reward for the dominating performance that the JTGrey Racing team turned in during the 2010 season — taking first in four …
Kevin · March 8th, 2011
Lexus CT 200h Challenge in Los Angeles
Lexus has teamed up with Los Angeles Clippers star point guard Baron Davis and his Rising Stars of America charity for a celebrity CT 200h Challenge in Los Angles next week. For every celebrity that Baron Davis can get to attend, Lexus will donate $1000 to RSOA — here he is to explain: The event …
Kevin · February 11th, 2011
2010 Lexus iPod USB Upgrade from VAIS Technology
VAIS Technology have updated their VML MultiMediaLinQ to include 2010 Lexus models, and it’s just the thing for anyone looking to upgrade the iPod & USB integration: As you can see, the experience remains the same, but files are no longer auto-selected while scrolling. Also, the entire interface gets a 30% speed bump, and installation …
Kevin · May 21st, 2010
Lexus HB Concept and the Great British Bike Ride
Following its debut at the Tokyo Motor Show last year, Lexus has brought one of its only two HB (Hybrid Bicycle) concept models in existence to the UK, highlighting the brand’s title sponsorship of the Great British Bike Ride charity event. Additional HB concept specifications have also been released, including a 240 watt electric motor, …
Kevin · April 27th, 2010
Lexus LFAs to Race in Nürburgring 24h Race
The production Lexus LFA will be entering its first professional race when it takes part in the Nürburgring 24 Hours race this May. Gazoo Racing will be preparing and fielding two LFAs in the race, where the supercars will be receiving some minor aero-effects: This will mark the third time the LFA has participated in …
Kevin · March 15th, 2010
The Tennis Ball Lexus IS 350
After creating a dimpled golfball version of the LS 460 for the U.S. Open, Lexus is at it again with a yellow felt covered IS 350 for the U.S. Tennis Open: These one-off theme cars are just brilliant, what a unique way to promote a sponsorship. For more photos of the tennis ball IS, check …
Kevin · September 10th, 2009
New FamilyLinQ from VAIS Technology
VAIS Technology, makers of the premier Lexus iPod integration kits, are working on a new product called the FamilyLinQ—a small camera that you can connect to your navigation screen, making it easy to get see inside or outside the vehicle: After driving the LX 570 with its camera mounted under the passenger mirror, I can …
Kevin · July 3rd, 2009
More on the Baja 500 Lexus 570
Earlier this week, I posted about Joe Bacal, who raced in the 41st annual Tecate SCORE Baja 500 in a modified Lexus LX 570 and ended up winning the class. Now we have some more information on the race, courtesy of a Lexus press release: Assisted by first-time navigator Williamsen and a new but well-organized …
Kevin · June 11th, 2009
Dimpled Lexus LS 460L to Debut at U.S. Open
Lexus will have a one-off LS 460L to show at the U.S. Open in Farmingdale NY next week, having commissioned a full-body cover designed to look like the surface of a golf ball. Lima Ohio reports on the story behind the vehicle: It all started with mailboxes. Brad Smith began making and selling mailboxes that …
Kevin · June 10th, 2009
Lexus Enthusiast Contest Winners
The deadline is up, all the entries are in, and it’s time to announce the winners of the Lexus Enthusiast Second Anniversary Contest! There were over 500 contestants from around the globe—five names were randomly selected—here they are: USA Detailing Kit prize pack: Aaron Seligman USA Lexus Logos prize pack: Andrew Patterson Canadian IS-F prize …
Kevin · June 5th, 2009
24 Hours Left to Enter Lexus Enthusiast Anniversary Contest
Just wanted to remind everyone that there’s only 24 hours left to enter The Lexus Enthusiast Second Anniversary Contest—winners will be announced tomorrow at 3PM EST (7:00 UTC). Anyone from the USA, Canada or the European Union can enter, with prizes provided by VAIS Technology, Sewell Lexus, Bel-Air Lexus and Lexus UK. For full details …
Kevin · June 4th, 2009
The Lexus Enthusiast Second Anniversary Contest
Hard to believe, but it was two years ago today that I started posting daily Lexus news at The Passionate Pursuit. Since then, the site has gone through a name change, four redesigns, eight million pageviews, over 1,000 news stories, and close to 5,000 comments on its way to becoming a premier source of Lexus …
Kevin · May 29th, 2009
Lexus Hybrid Challenge with Serena Williams & Juan Martin del Potro
How’s this for a challenge: As part of the Madrid Tennis Open happening this week in Spain, Lexus sponsored a contest between Serena Williams and Juan Martin Del Potro to see who could use the least amount of fuel driving the RX 450h over 100m—all while balancing a tennis ball on the hood: I’m not …
Kevin · May 14th, 2009
Sports Executives see Tiger Woods as a Lexus driver
I thought this was interesting: In the January Turnkey Sports Poll of senior level sports executives and sports owners, Lexus was named as the best fit to replace Buick as Tiger Woods’ automotive sponsor. Here’s how the voting shook out: Lexus, 27.14% BMW, 22.11% Mercedes-Benz, 12.56% Cadillac, 12.56% Jaguar, 6.03% Audi, 5.03% To be honest, …
Kevin · January 27th, 2009
SEMA 2008: Import Tuner’s Lexus IS-F (Work in Progress)
With four modified Lexus IS-Fs expected at SEMA this year, it’s only a matter of time before each and every one of them makes an Internet appearance. We’ve already seen the Fox Marketing/Artisan Performance IS-F, and now Import Tuner Magazine has posted some work-in-progress photos of their project car, including the shot above of an …
Kevin · September 22nd, 2008
Lexus GS 450h Targa Update
It’s been an up and down couple days for the Targa GS 450h — after completing Day 1 with zero errors, Team Lexus fell back to 15th place on Day 2. And now, yesterday, they surged forward and ended the stage in 8th position. This is quite a feat, though driver Marc Lachapelle stays humble …
Kevin · September 18th, 2008
Lexus GS 450h Competes in Targa Newfoundland Race
The race-modified Lexus GS 450h has returned to the Targa Newfoundland race after competing last year. Running from September 13-20, the team behind the hybrid racer is keeping a great blog over at Autonet. Here’s an excerpt from yesterday’s post, after completion of the Prologue stage: And for our first pass through the much tighter …
Kevin · September 15th, 2008
Modified Lexus IS-F Coming to SEMA 2008
The IS-F will be making Lexus-sponsored appearance at SEMA again this year, this time in collaboration with the Fox Marketing & Artisan Performance. The person-in-charge of the modified version is Brian Fox, who’s been posting photos of the work-in-progress to his
Kevin · July 30th, 2008
The Fonz & The Lexus Hybrid
The Fonz is trading in his motorcycle for a Lexus RX 400h, as Henry Winkler is making his way across Britain on a children’s book tour to support the government’s 2008 National Year of Reading: Winkler, world famous for his role as “The Fonz” in the hit television show Happy Days., is now the author …
Kevin · July 3rd, 2008
Ad Age explores the Alicia Keys/Lexus sponsorship
The Lexus-sponsored Alicia Keys tour wrapped up last night in New York, and Advertising Age has an article describing the company’s presence at the concerts: In exchange for the paid sponsorship, Lexus installed lounges at each concert, exclusive VIP areas heavy with appetizers and a bar, and randomly selected a section of the auditorium to …
Kevin · June 19th, 2008
Lexus at the US Open
While covering the US Open in Torrey Pines, golf blogger Geoff Shackelford spotted this Lexus LX 570 “Evacuation Vehicle”: Pretty strange designation, I’m still trying to figure it out. *** Lexus is also sponsoring an invitation-only event tonight on the roof of the Hard Rock Cafe in San Diego, where the US Open is taking …
Kevin · June 14th, 2008
Lexus Video for the 2008 US Open
The 2008 US Open is being played this week, and Lexus is one of the event’s four sponsors. As expected, there’s some fairly extensive Lexus advertising being put together, including a funny short film featuring Annika Sorenstam, Charles Howell III, Raymond Floyd and Chi Chi Rodriguez in a car race to the Open (image below …
Kevin · June 10th, 2008