AutoshowsHybridsLexus GS: Fourth GenerationLexus GS: Third GenerationLexus GSh: First GenerationUSAVideos

The Lexus LF-Gh Launch Event, Revisited

Lexus has released a short video from the LF-Gh launch event in NYC, which includes a smart interview with Marketing National Manager Brian Bolain: One thing that’s been emphasized from all Lexus executives is how the LF-Gh is not just a preview of the next-gen GS, but an indicator of where the Lexus design will …
BrandingEast AsiaEuropeEventsFeaturesHybridsLexus CTh: First GenerationVideos

Lexus CT 200h Lightshows from France & Singapore

Similar to the introduction of the CT 200h in Dubai, Lexus France also did an exceptional 3D display projection on the side of the Château de Saint-Germain-en-Laye: How brilliant that Lexus has managed to “sync” its regional launch events with a global theme. Here’s two more videos of a lightshow from Lexus Singapore — first …
BrandingLexus CTh: First GenerationUSAWebsites

Lexus Launches CT 200h Website

The Lexus CT 200h now has its very own section on the Lexus USA website, and it contains full specifications, available options, product details, and most importantly, new and highly stylized photos — here’s a sampling: Along with the more standard information pages, there’s also an additional mini-site that gives a full point-by-point 360° view …
F SPORTLexus LFAUSAVideos

Pure Lexus LFA Sound

Here’s something to get your week started off on the right foot — the LFA launch video with a V10-only soundtrack: Hard to believe my excitement now that the LFAs are being delivered to their new owners — can’t wait for all the LFA spottings around the world as the supercar hits the public roads.
AutoshowsConceptsEuropeF SPORTFutureHybridsLexus CTh: First GenerationOfficial Events

Lexus CT 200h Confirmed for Geneva Auto Show

Lexus has confirmed that the LF-Ch concept will be released as a production model at the Geneva Auto Show in March—named the CT 200h, the luxury compact hatchback will be equipped with Lexus’ second-generation Hybrid Drive, bringing the total number of hybrids in the lineup to five and opening the Lexus brand to a whole …
AutoshowsF SPORTJapanLexus LFAVideos

Lexus LFA Press Launch Video

The Lexus LFA press conference at the Tokyo Motorshow just ended minutes ago, and already a video of the launch has been posted online: I’m looking forward to a translation of Akio Toyoda’s speech—I’ve been told that an official video will be published online at 6pm JDT (3am PST/6am EST)—which should have some subtitles. Look …
AutoshowsF SPORTLexus LFAOfficial EventsPhoto GalleriesRacing

Official Lexus LFA Photos (& Specs) Leaked!

It’s a full-on torrent of Lexus LFA information—first there was the leaked press video and photos from the streets of Miami—now it’s the official press photos leaked early by Italian website Omni Auto: Along with the photos was a breakdown of all the important performance specifications: 4.8L 72-degree V10 pushing out 560hp at 8,700 RPM …
AutoshowsJapanLexus LFAUSAVideos

Lexus LFA Uncovered!

Only hours before its official launch at the Tokyo Motor Show, a video has been posted showing the uncovered Lexus LFA in all its glory: Not only that, two Lexus LFAs has been spotted in Miami by NAGTROC member Adrey, presumably for a press launch tomorrow: {embed=“site/gallery” gallery_id=“1391”}
HybridsJapanLexus HS HybridLexus HSh: First GenerationSales Reports

Lexus HS 250h Launches in Japan with 1,500 Pre-Orders

The Lexus HS 250h has been launched in Japan, where it has racked up an astounding 1,500 pre-orders, three times the expected monthly sales. One interesting fact from the Lexus press release: Based on the brand’s core principle of “pursuing the essence of luxury”, Lexus aimed to develop a luxurious “harmonious sedan”, hence the “HS” …
BrandingDealershipsUSA

Lexus Customer Service Examples

Nancy Fein, Lexus’ Vice-President of Customer Services, recently gave a talk at the Source Media Customer Engagement Symposium, where she discussed how Lexus reacts when things go wrong. Bill Taylor, co-founder of Fast Company and business author, was at the event and recapped the presentation: …what happens when big dreams get mugged by reality? That’s …
DealershipsEast Asia

Lexus Considering India Launch

Lexus, along with Alfa Romeo and Hummer, are looking at India as a potential new market, according to The India Times: Japanese car maker, Toyota does not rule out the possibility of launching its high end Lexus brand. Although the volumes will be low, even at that price point we will require a dedicated dealer …
1st GenerationLexus IS-FUSAWebsites

Lexus Launches IS-F Website

It may not have the production specs that everyone’s waiting for, but the new Lexus IS-F website makes up for it by providing just about every other detail you could possibly want, including five previously unseen videos, a ton of new photos and even the story behind the performance sedan: The IS F began with …