Lexus Lifestyle Marketing
Autoweek has a story about Lexus’ latest grassroots marketing campaign, and it’s much more than
April 17th, 2008
Branding Articles
Lexus Performance Driving Academy
Last month, it was announced that the annual Taste of Lexus traveling test drive tour
April 14th, 2008
Hybrids (Still) Central to Lexus Strategy in Europe
For whatever reason, Business Week has become particularly concerned with how Lexus is doing in
April 10th, 2008
Lexus & Fairmont Hotels create Hybrid Living Suites
Lexus and Fairmont Hotels & Resorts have teamed up to create eco-friendly hotel suites in
April 9th, 2008
Future Taste of Lexus Events Cancelled
Beginning this year, Lexus USA will be replacing their annual Taste of Lexus travelling test
March 20th, 2008
Hybrid is Lexus brand defining technology in Britain
There’s all sorts of interesting information in this BBC article about Sainsbury’s chief executive Justin
March 17th, 2008
The Lexus IS-F: Coming to a theater near you
Rather than a national TV campaign, Lexus has decided to bring the IS-F to the
March 12th, 2008
Lexus & Team One are looking for your Lexus photos
Team One, the company behind Lexus’ advertising in the US, recently contacted me about a
February 18th, 2008
Details on Lexus Exhibit for 2008 Milan Design Week
As a way of extending their L-Finesse design language, Lexus has been taking part in
February 17th, 2008
New Lexus Power of H Commercial
The new Lexus Power of H commercial debuted yesterday, and today has surfaced on Youtube:
February 8th, 2008
New Lexus The Power of H Marketing Campaign
Focusing on the importance of the letter H, the new Lexus hybrid marketing campaign starts
February 5th, 2008
Lexus to discontinue L-Finesse styling?
According to Winding Road, the new issue of Autocar is reporting that Lexus will be
January 28th, 2008
Another Glimpse into the Future Direction of US Lexus Dealerships
Building off his presentation at the Automotive News World Congress, Lexus general manager Mark Templin
January 25th, 2008
Mark Templin on Improving US Lexus Dealerships
In a presentation at the Automotive News World Congress, Lexus General Manager Mark Templin outlined
January 22nd, 2008
More on the Lexus Lounge @ The Detroit Auto Show
It almost seems like the LF-A Roadster Concept is playing second-fiddle to the Lexus amenities
January 15th, 2008
The Lexus Luxury Lounge @ The Detroit Auto Show
Lexus’ presence at the Detroit Auto Show isn’t just limited to their impressive booth, there
January 15th, 2008
A Unique Take on the Lexus Booth @ The Detroit Auto Show
Industrial Design website Core77 took a trip to the Detroit Auto Show and came away
January 15th, 2008
Lexus Launches LX 570 Driver Empowered Mini-Site
Mentioned in the Lexus’ LX 570 marketing presentation, the Driver Empowered LX mini-site is now
January 8th, 2008
Lexus Expands Its Certified Pre-Owned Program
With demand for dealer-certified used Lexus vehicles rising eight percent in 2007, Lexus has adjusted
December 28th, 2007
The Story Behind the Red Bows
With all this talk of Lexus gift-giving for Christmas, I found myself more interested in
December 27th, 2007
Lexus Red Bow Christmas Videos
Some people actually do get a Lexus for Christmas — and not only that, but
December 27th, 2007
Lexus Customer Service Examples
Nancy Fein, Lexus’ Vice-President of Customer Services, recently gave a talk at the Source Media
December 17th, 2007
The Hybrid Debate
Sponsored by Lexus, The Hybrid Debate is a new website/weblog that will be examining the
November 21st, 2007
Lexus Rakes Up Their New Yorker Advertising
Included in the latest issue of the New Yorker was Lexus advertising of a different
November 15th, 2007
Toyota on the Lexus F Model Design
Ward’s Auto had a chance to sit down with Toyota Design Chief Wahei Hirai to
November 6th, 2007
Debunking the Lexus Age Myth
Not that I don’t trust the words of an outgoing executive, but Jim Farley’s comments
October 15th, 2007
Another Look at Lexus’ IS-F Marketing
It was my supreme hope that with the introduction of the official Lexus IS-F website,
October 1st, 2007
The Lexus Global Strategy
Lexus, which has focused primarily on the American market since its inception in 1989, has
September 10th, 2007
The Lexus Virtual Tennis Open
Lexus will be sponsoring a “Virtual Tennis Open” to go with its sponsorship of the
August 21st, 2007
Lexus & The Best Global Brands Report
Interbrand annually publishes a non-industry specific report on the Best Global Brands, ranked by “brand
July 30th, 2007
The Lexus IS Holographic Display
In 2005, Lexus created an holographic installation in a rented Times Square storefront, and even
June 27th, 2007
Women Golfers Driven to Succeed
The U.S. Women’s Open is coming up, and in a mirror of their previous mens
June 26th, 2007
More on Lexus & The U.S. Open
The Pittsburgh Post-Gazette has given us more insight into Lexus’ presence at the U.S. Open:
June 18th, 2007
Lexus & The U.S. Open in Oakmont
The U.S. Open at Oakmont wrapped up today, and Lexus certainly did their part as
June 17th, 2007
Discussion: Should Lexus ditch their name badge?
An interesting discussion has popped up over @ Club Lexus: Should Lexus remove the word
June 16th, 2007
Lexus & Golfers Are A Perfect Match
Rounding out this week of surveys and studies is a rather strange birdie — Lexus,
June 8th, 2007
America’s Favorite Domestic Luxury Car = Lexus?
The global economy in effect or the growing geographic ineptitude of America? An Anderson Analytics
May 30th, 2007