Body KitsJapanLexus RXLexus RX HybridLexus RX Hybrid: First GenerationLexus RX: Third GenerationMods

Lexus RX 350 & 450h Body Kit by LX Mode

LX Mode has updated their website to include the brand new Lexus 3G RX body kit: All in all, it’s a nice looking kit—but what I’m really impressed by is the front grille replacement. Looking to be lifted directly of the LS 460, it changes the front-end significantly. Here’s a breakdown of the different options, …
AwardsInteriorsLexus RX HybridLexus RX Hybrid: First Generation

Lexus RX 450h Interior = Design Harmony?

Last month, when the new Lexus RX 450h was given Ward’s Auto Design Harmony award for its asymmetric interior, it wasn’t too clear what “Design Harmony” actually meant—luckily, Ward’s has come through with some clarification: Contributing to the serenity are enough artistic flourishes to warrant a special exhibit at the Guggenheim.   Take the …
CanadaInteriorsLexus GSLexus GS HybridLexus GS: Third GenerationLexus GSh: First GenerationSpecial Editions

Photos of the Lexus GS Passionate Black Interior

Lexus enthusiast Harinder from Vancouver has done me two big favors—first he told me about the Passionate Black availability in Canada, and now he’s sent photos of his very own PB Lexus GS: {embed=“site/gallery” gallery_id=“1126”} (The all-season mats are in place, but Harinder assured me that black carpet mats were also included. Also, in Canada, …
Lexus RX HybridLexus RX Hybrid: First GenerationManufacturingPhoto GalleriesUnited Kingdom

Lexus RX 450h Manufacturing Details

In preparation of the release of the RX 450h, Lexus GB has published an amazingly thorough document that details the new manufacturing processes behind the upcoming hybrid SUV. Some highlights: The Kokura plant, where the RX is built, has installed a 3 meter-high mesh “waterfall” that has reduced airborne dust by 90%. The chain conveyor …
AudioBrandingJapan

Music from Lexus Japan’s Aoyama Gallery

Last year, Lexus Japan opened the Lexus International Gallery Aoyama in Tokyo’s Aoyama area as a display space for introducing residents to the Lexus brand. This space has a unique feature—an immersive sound environment by Yamaha created especially to block out the surrounding city. To better illustrate this, here’s a video created by composer Masato …
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More Details on the Lexus GS Passionate Black Interior

After the discovery of the Lexus GS Passionate Black interior in North America, I was possessed to find out more details, so I arranged a quick email interview with Greg Thome, Lexus USA’s Communications Supervisor: TLE: Lexus Japan released the Passionate Black interior as a special edition last year, and now Lexus USA has started …
AdvertisingCommercialsHybridsJapanLexus GS HybridLexus GSh: First GenerationVideos

Lexus GS 450h Commercial from Japan

Let’s start off the week with this GS 450h commercial from Lexus Japan, brimming with the positive message “ON and GO!”: One thing I noticed is the alternative markings for the kW energy gauge: Japanese Energy Gauge North American Energy Gauge While the North American version is much more exact, the Japanese gauge gives more …
2nd GenerationJapanLexus RXLexus RX HybridLexus RX: Third GenerationOfficial EventsVideos

Lexus Japan’s RX Museum Party Video

Should we need any proof that Lexus is being marketed differently in Japan as compared to North America, look no further than this video from the Japanese RX launch party, featuring DJ No+Chin in a “battle” with visual artist Saori Kanda: Feels more like Scion than Lexus, color me impressed by how uniquely Japanese this …
JapanLexus ISLexus IS: Second GenerationManufacturingVideos

Behind-the-Scenes Video of Lexus Car Manufact...

This Lexus-produced video showing the manufacturing process of the IS is full-on fantastic: I’ll admit to a soft spot when it comes to this type of behind-the-scenes video footage, and no matter how many times I read about it, it’s mind-boggling just how quality-obsessed Lexus really is. I was particularly impressed by the electronic tools …
In the NewsJapanSales Reports

Lexus Still Struggling in Japan

BusinessWeek has a story in this week’s magazine about the issues Lexus is having establishing the brand in Japan: Although Lexus hit American showrooms 19 years ago and has been the top-selling luxury nameplate in the U.S. since 2000, it didn’t arrive in Japan until 2005. By that time German brands dominated the high end, …
1st GenerationBody KitsJapanLexus LSLexus LS HybridLexus LS: Fourth GenerationModsPhoto Galleries

New Job Design Lexus LS Body Kit

Job Design, a Japan tuning firm specializing in Lexus & Toyota modifications, has released a new body kit for the Lexus LS, consisting of front wheel vents, a super-dropped suspension and new front & rear bumpers. {embed=“site/gallery” gallery_id=“1133”} I think it’s only natural, in light of the LS’ rather somber and elegant design, that body …
JapanMiddle EastRussiaSales Reports

Lexus Numbers Roundup

Three stories out today about Lexus sales, and rather than post them all separately, I thought to just combine them. First up, Toyota president Katsuaki Watanabe still expects to see a slight increase in 2008 sales over 2007, despite the recent downturn in sales. This makes for a large uphill battle, though, as Lexus sales …
JapanManufacturing

Lexus to increase production capacity by 35%

In order to stay on top of demand in Russia, China, and other emerging markets, Lexus will be ramping up their production capacity by a staggering 35%, from 600,000 to 850,000. The Nikkei Business Daily reports: Toyota now makes Lexuses at its Tahara plant, in Aichi Prefecture, and at Toyota Motor Kyushu Inc.‘s Miyata facility, …
JapanLexus GSLexus GS HybridLexus GS: Third GenerationLexus GSh: First GenerationSpecial Editions

Japanese Special Edition Lexus GS with “Passionat...

Sure, the Japanese Elegant White Interior edition of the Lexus IS was nice, but this new special edition of the GS with its “Passionate Black Interior” almost rocked my socks right off: This interior is a limited run of 500, and there’s a choice of any GS, including the 450h. THe upgrade costs ¥780,000 ($7,300 …
JapanLexus ISLexus IS: Second GenerationSpecial Editions

Special Edition Lexus IS to be released in Japan

Lexus Japan will be releasing a limited edition Elegant White Interior IS, an especially literal name to be sure: Beyond the white/grey two-tone semi-aniline leather seats, the interior will be replete with real wood paneling on the center console and doors, plus a rear privacy shade (not pictured): I think it’s gorgeous, the wood grain …
EuropeRacingSponsorships

Lexus to Enter the DTM Racing Series?

According to Touring Car Times, the photo of the Lexus IS-F Racing Concept could be an indication that Lexus will be joining the Deutsche Tourenwagen Masters car racing series: The rumors on which manufacturer would join Audi and Mercedes in the Deutche Tourenwagen Masters have been many during the recent years. Since the talks about …
1st GenerationAutoshowsBody KitsConceptsFutureJapanLexus IS-FModsRacingSpecial EditionsSpy Shots

The Lexus IS-F Racing Concept to be Shown at the T...

The Tokyo Auto Salon, Japan’s annual automotive aftermarket tradeshow, will see the debut of the Lexus IS-F Racing Concept, with all the body molding and performance modifications you’d expect. Details are non-existent, and the only image is the one shown above, taken from Lexus Japan’s TAS mini-site. In all honesty, I didn’t think it possible …
1st GenerationJapanLexus IS-FVideos

Japanese Lexus IS-F Promotional Video

A IS-F promotional DVD has been available from Lexus Japan for some time, but it’s only just made its way onto the Internet: I’m not sure if this is the full extent of the video sent out, but I do know one thing: It wouldn’t be possible to find a more ill-suited soundtrack.
JapanTechVideos

Video of the Toyota Driving Simulator

A video demonstration of the Toyota Driving Simulator has been posted on Youtube: Bit disappointed they didn’t show any virtual accidents. I know the simulator was built to examine potential safety features, but with that music in the background, they could probably test the driving characteristics of someone going insane. (Thanks Dan!)
JapanPhotosTech

Toyota Builds New Driving Simulator

Toyota has built a new driving simulator at their Higashifuji Technical Center in Japan, and it looks straight out of science fiction. Inside the 15-foot-high, 23-foot-wide sphere is a Lexus IS attached to an elaborate rail system and surrounded by a 360-degree video screen that displays a virtual driving environment: The internal surrounding sides of …
AwardsDealershipsJapan

Lexus Places First in Japanese Customer Service

Lexus sure knows how to treat their customers, at least according to JD Power. On top of a first place finish in the JD Power Sales Satisfaction Index, Lexus dominated the Japanese Customer Service Index as well: Now in its sixth year, the study identifies five factors that measure customer satisfaction with service performed at …
JapanLexus GSLexus GS: Third Generation

Limited Toy Lexus GS 430 by Tomica

I don’t know what’s better, the fact that there’s a limited edition Lexus GS 430 die-cast car available from Tomica, or that I discovered it on a japanese miniature car weblog. I was huge into die-casts as a kid, and I swear, seeing this makes me want to dig out my collection.
ConceptsFeaturesInteriorsLexus LF-XhLexus RX Hybrid: First GenerationLexus RX: Third GenerationPhotos

Another Look at the Lexus LF-Xh Interior

If not for its futuristic overtones, the interior of Lexus’ LF-Xh could almost be considered plain, but it’s actually something much more appealing, it’s simple, minimalist. I quite like it. The center console, more than anything, makes me pray that one day these types of interiors find their way into production models. There are a …
1st GenerationAdvertisingCommercialsHybridsJapanLexus LS HybridVideos

Lexus LS 600h Commercial: Hybrid Drive

The Lexus 600h is available only in Japan and Europe, which might explain why this commercial hasn’t made it to North American shores: It’s funny, because the invisible digital effect featured here reminds me of the car option I’m looking most forward to: the portable force field. Sure, there’s deeper, more important applications for the …
In the NewsJapanManufacturing

Earthquake Halts Lexus Production

Due to earthquake damage to a major parts supplier, Toyota has suspended all production for the remainder of the week. Riken Corp, a key supplier of Toyota transmission and engine parts, is located near the epicenter of Monday’s 6.8 magnitude quake, and as such sustained damage to their operations. The halt in production isn’t expected …
DealershipsJapan

Lexus Face?

Barry Brownstein, professor of economics and leadership at the University of Baltimore, has served up some criticism of Lexus Japan’s new sales techniques: A “Lexus Face” [a peaceful Ogasawara-style closed mouth smile said to put customers at ease] put on the face of a Lexus employee will fool nobody if either the employee does not …
DealershipsJapan

Samurai Warriors = Japanese Lexus Dealers?

From the very start, Lexus strived to elevate their buying experience and customer service above their competitors, it was a defining characteristic, and a very strong reason for their success in the North American market. However, introducing the Lexus brand in their home country has so far been a bitter disappointment. In order to wow …
FutureHybrids

Lexus Launching Hybrid-Only Model in 2009

Today brings an announcement from Lexus that they will be releasing a dedicated hybrid model in 2009, at a price level sandwiched between the IS and ES models: “Hybrid is the brand-defining technology for Lexus,” said Steve Settle, the head of Lexus in the UK, during an interview with Automotive News. Three of Lexus’s current …