Lexus USA teamed up with AMCI Testing, one of the most respected independent automotive testing companies in the world, to compare the consumer excitement level of the Lexus NX & Audi Q5.
It's going to be a big week, so let's start it off right with this Top Gear video of two-time Le Mans 24 Hours winner Alex Wurz driving the Lexus RC F.
Lexus returns to the Superbowl advertising game with a commercial for the new NX compact crossover: The commercial was created by Walton Issacson — Variety talked with one of the ad agency’s founders about the spot: The Lexus ad is remarkable for what it lacks. The spot features no surprise appearances by a movie star …
Here’s the Lexus GS F introductory video shown at the Detroit Auto Show this morning: There’s also seven minutes of B-roll video footage — it’s completely silent, but shows off a lot of good angles: Finally, here’s the full press conference from earlier today with Lexus USA general manager Jeff Bracken introducing the GS F …
Lexus USA has released two commercials for the NX compact crossover: These first two ads will begin airing on network television today, and will be followed by two additional commercials shortly thereafter.
AoL video series Translogic has bypassed the subjective parts of an automotive review and gone straight to the hard data — here’s host Jonathon Buckley hooked up to biometric equipment while driving the Lexus RC F: (Thanks Mohammad!)
AMCI Testing, one of the most respected independent automotive testing companies in the world, has conducted a comparison between the Lexus RC F, BMW M4, and Audi RS 5: Considering the video is being hosted on the Lexus USA Youtube page, it would be easy enough to write off the results — however, this quote …
In a collaboration between Lexus & TED, here’s Paul Williamsen from Lexus International and Alex Shen from Calty Design discussing the future of Lexus vehicles, including some insight into the production LF-LC: (From Paul’s comments, we can definitely cross off the LF-LC production model from the list of potential debuts at the Detroit Auto Show …
Here’s Ming-Jou Chen from Lexus College with a guided tour of the RC 350 & RC 350 F SPORT: (Always enjoy these videos with Ming-Jou, they’re great for anyone interested in purchasing a new Lexus vehicle.)
Here’s the video shown at the debut of the Lexus LF-C2 concept today at the LA Auto Show: It’s funny the video mentions the past — the Lexus logo between the LF-C2’s rear seats immediately reminded me of the first-gen SC 400:
Lexus USA has released their first commercial for the RC 350: There’s also this behind-the-scenes look at how the commercial was created, and that includes real fireworks: (The RC commercial was directed by music video director Sophie Muller and features music by British electronic act UNKLE.)
Motor Trend has published a new video comparing the Lexus RC F & BMW M4, and it’s fantastic from start to finish: (Hard to fault anything in this video — it’s very matter-of-fact and even-handed. Really, the differences between the two cars seem so small, and that’s a victory for Lexus if you ask me.)
After a summer making the rounds at international film festivals around the world, this year’s Lexus Short Films are now available for viewing online. Operation Barn Owl The first film is Operation Barn Owl, directed by Satuski Okawa and co-written by Ken Ochiai. The story is tough to describe without giving too much away — …
Lexus Australia has released their new NX commercial, and it’s a good one: (Really like the end screen graphics on this commercial — very nice spindle grille to Lexus logo transition.)
Let’s finish up the week with this quick glimpse of a Lexus RC F & IS F on an attempt to set the coupe’s official Nürburgring lap time: (It’s all so subjective with a video like this, but doesn’t the RC F look so much faster than the IS F? Wow.)
NX shipments have started arriving across Europe, so Lexus Poland decided to celebrate the occasion with some GS 450h donuts around the delivery trucks:
Here’s a Lexus International video profile of color designer Momoko Okamoto, who’s responsible for many of the unique colors used on Lexus models: (I might have seen a glimpse of the now-discontinued Daybreak Yellow exterior color used on the CT 200h — could you imagine that color on an IS or NX?)
Smoking Tire founder and DRIVE TV host Matt Farah has released his Lexus RC F video, and it’s extremely positive: (Should note that there’s an extended 10-minute version of this review on DRIVE +, the subscription-only Youtube channel — don’t know that I’d signed up just to watch, the video above covers the key parts.)
Alborz Fallah of Car Advice has a video review of the Lexus RC F, and it has the best representation of the super-coupe’s sound I’ve heard so far: Fallah also has a written review: Behind the wheel the Lexus RC F is a true performance car; it feels just as a vehicle of its calibre …
Craig Cole’s Autoguide video review of the Lexus RC F is a hoot to watch: His verdict: Overall the 2015 Lexus RC F competes very favorably with its primary rivals, though it’s practically guaranteed to top all of them in at least one area: reliability. This is a Toyota after all. The car is a …
While unavailable in North America, the Lexus NX will have an available 360° panoramic view monitor in some markets around the world — here’s a quick demonstration of the system in action: The camera system works with four high-definition cameras in each corner of the vehicle, giving a full overview of the surroundings — very …
There’s a new video from Lexus International demonstrating the four-wheel steering system offered on the RC: As a bonus, here’s some driving footage of the RC — pretty cool stuff:
Lexus International has released a video outlining the exclusive features included with the RC F SPORT, and in the process revealed the first look of the standard RC in the new orange exterior color: (So this new orange will be known as Nova Orange internationally, Solar Flare in the UK, and Molten Pearl in the …
Lexus International has released three new RC F videos, with the first focusing on the 5.0L V8 engine: Next up is an overview of the Torque Vectoring Differential (TVD) and its three settings: Normal, Slalom, and Track: The final video is straight driving footage of the RC F — never a bad thing, that’s for …
For anyone looking at purchasing a Lexus NX in the USA, this two-part video with Ming-Jou Chen of Lexus College is an excellent overview of the new crossover: (The new door handle is a real improvement over the current design — very stylish and functional. Look forward to seeing it on other models.)
Lexus Europe has teamed up with artist Will.i.am for the NX crossover marketing campaign — the first collaboration is a music video for the song “Dreaming about the Future”, which features the NX heavily: Will.i.am will star in the very first European NX commercial later this year, and will also be designing a limited edition …
Top Gear from the Phillippines has the answer to why the North American Lexus NX front end is different from other parts of the world — here’s Paul Williamsen, the Lexus global manager of technical education and training, with an explanation: Paul-san (what people at Lexus call him) explained that it had to do with …
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