Mexican Wrestling and the New RX: A New Commercial from Lexus Japan

Lexus Japan have released their first commercial for the all-new 2016 RX, and it’s an experience difficult to put into words:

I attended the RX Amazing Night event in Tokyo last night — held in the impressive Shibuya Hikarie building, it featured a live Mexican wrestling match between villian Mr. Bader (AKA Bad Blood) and the hero RX (AKA Radiant Crossover Super Hero):

The entire show was a spectacle, with everyone in the audience given a glowing wristband that illuminated in the color of the wrestler currently winning the match:

Lexus RX Wristband

The whole Mexican wrestling angle is completely ridiculous, but it’s also very fun. The quality and reliability of the RX is indisputable at this point, so there’s no real harm in bringing a little humor and playfulness to its character.

I don’t know enough about the Japanese market to say if the campaign will work, but it did make for a unique experience last night — what do you think of the new RX commercial?

CommercialsJapanLexus RX: Fourth GenerationVideos
  • C
  • October 26, 2015
Good one!
  • A
  • October 27, 2015
The RX in atomic silver/sonic titanium looked impressive in the event but I am not too fond of the wresting part. Not sure what Lexus is trying to convey. Just not very classy. I like the event for NX better.
  • J
  • October 27, 2015
Different but might have to agree was it classy Lexus? But the RX looks amazing in that wow
  • J
  • October 27, 2015
Hmm. This is the worst Lexus commercial I ever saw.