Lexus Releases Mysterious Video Teaser for Upcoming Detroit Vehicle Debut

Lexus Announcement Detroit

Lexus has posted a pitch-black teaser video for their upcoming vehicle debut at the Detroit Auto Show next week:

This is the sound of an adventure starting. 1/11 – 12:45pm EST. Click the link in our bio. #NAIAS

A video posted by lexususa (@lexususa) on

The sound could be a car door opening and closing, or a hood being shut. Why Lexus chose this as a significant teaser remains unclear.

The video was posted on Instagram and Vine, and both social networks loop video endlessly — the actual video file is just a single door closing. Rumors for the last month have pointed toward a production version of the LF-LC concept shown at the Detroit show in 2012.