Video: Lexus and Will.i.Am Create Real-Life Guitar Hero with Lasers and NX Crossovers

The Lexus Europe collaboration with musician Will.I.Am hits a high note with this elaborate real-life videogame event in Madrid:

It took a team of 65 technicians over seven days to construct the rigging necessary for the laser show, and a single night to film the final result. The best description of the event comes from lighting creative director Barnaby Steel:

“Together with Lexus, we’ve created a huge musical game with three stunt drivers as the players and as the conductor. Music is brought to life when the cars hit beams of light that are motion sensitive at the correct time and rhythm. It’s basically like a giant laser harp with cars instead of fingers.”

EuropeLexus NX: First GenerationVideos
This reminds me of the IS drum solo commercial.
  • R
  • July 31, 2015
After the 2013 Lexus RX450H Commercial, every commercial Lexus Europe have done is crap!