Lexus USA Launches 2015 December to Remember Sales Event

Lexus USA has launched its annual December to Remember sales event — here are this year’s Red Bow commercials:

Along with the usual sales event at dealerships, Lexus has partnered with Barneys New York for a window display at the retail chain’s Manhattan and Beverly Hills locations — here’s a quick video preview:

Three crystal-encrusted penguins perch atop 3D-printed scale models of Lexus IS, GS F, and RC F cars, racing around a translucent track. The action is accompanied by an animated short by Invisible Light Network entitled “Stay Cool,” which tells the story of Penny, our penguin heroine, racing her nefarious opponents.