FutureIn the NewsLexus LFA

Is the Lexus LFA Really a Sales Failure?

Every once and a while, I'll read a review or article about Lexus and notice an inaccuracy -- usually a minor technical point or some obscure historical fact. Mistakes happen, no problem. What's unusual is to see an article built on nothing but mistakes, where even elementary facts are ignored -- but that's what I found with Nelson Ireson's Motor Authority editorial on how the Lexus LFA is a failure.
AwardsIn the News

Lexus Places Tenth in Global Automotive Brand Study

The 2011 edition of the Brandz annual ranking of the world’s most valuable brands has been released, and Lexus has once again cracked the top ten in the Automotive category after missing from the list in 2010. The global study relies on data collected by more than 1 million consumer interviews, and has pegged Lexus’ …
In the NewsOfficial Events

Scott Pruett Shifts Gears to Winemaking

Although we primarily know him as a successful race car driver and the go-to pilot of the Lexus LFA, Scott Pruett (with the help of his wife, Judy) has also branched out to winemaking with his Pruett Vineyard label. Circling this back to our favorite car brand, Scott was one of the featured winemakers at …
In the NewsJapanManufacturing

Akio Toyoda Tours Japan Disaster Zone

Toyota President Akio Toyoda toured Japan’s earthquake disaster zone last week to survey the damage done to the company’s assembly plants, which have remained closed for the most part since the quake. I recommend this excellent recap of Toyoda-san’s visit at Autoweek, which talks in detail about the current challenges that Toyota is facing. (Toyota-san …
DealershipsIn the NewsUSA

Lexus USA Tops J.D. Power’s 2011 Customer Service...

Lexus placed first for customer satisfaction among U.S. automotive luxury brands in J.D. Power’s annual Customer Service Index — first, here’s an explanation of what the survey covers: The study examines satisfaction among vehicle owners who visit a service department for maintenance or repair work. The CSI rankings are based on dealer performance during the …
In the NewsJapan

Regarding Japan’s Tragic Earthquake

As everyone should know by now, a terrible earthquake rocked Japan to the very core early this morning, bringing with it a tsunami that has caused immeasurable tragedy and heartbreak. My thoughts and prayers go out to everyone affected by this devastation — I encourage everyone that visits this website to donate anything they can …
In the NewsLexus GS: Third GenerationLexus LX: Third GenerationLexus RX Hybrid: First GenerationLexus RX: Second GenerationTechUSA

Lexus Recall Issued for 06-07 GS 300/350, 04-07 RX ...

Lexus announced a voluntary safety recall on approximately 20,000 GS 300/350s made from 2006 to early 2007 to modify a plastic pad under the driver side carpet: In the event that the floor carpet around the accelerator pedal is not properly replaced in the correct position after a service operation, there is a possibility that …
In the NewsLexus LFAUSA

Paris Hilton Receives Lexus LFA for 30th Birthday

The Daily Mail is reporting that Paris Hilton has been given a yellow Lexus LFA by boyfriend Cy Waits for her 30th birthday: Can’t say I’m totally surprised, this rumor has been floating around for quite some time — though it was expected that Paris would have Passionate Pink as her exterior color. This may …
In the NewsTechUSA

NASA: No Issues with Toyota Electronics

After a ten-month study, the USA’s National Highway Traffic Safety Administration (NHTSA) & NASA have concluded that there are no issues with Toyota & Lexus electronics that would cause unintended acceleration — from a statement by U.S. Secretary of Transportation, Ray LaHood: NHTSA has already identified the only two known real-world causes of high-speed unintended …
In the NewsLexus GS: Third GenerationLexus IS: Second GenerationUSA

Lexus Recalls 06-07 GS 350 & 06-09 IS 250/350 Over...

Lexus has announced a voluntary safety recall on the select 2006-2007 GS 300/350, 2006-2009 IS 250, & 2006-2008 IS 350 models due to the possibility of a loose fuel pressure sensor — from the Lexus USA press release: Toyota Motor Sales (TMS), U.S.A., Inc., today announced that it will conduct a voluntary Safety Recall involving …
In the NewsJapanManufacturing

Interview with “Lexus Performance Meister” Hirokazu Koga

There’s a brilliant interview over at Lexus Magazine with “Lexus Performance Meister” Hirokazu Koga, the man responsible for each Lexus’ feel: You see, Koga’s longtime job was to oversee a seemingly intangible aspect of any car: how it feels to drive, or perhaps, more accurately, how you’re supposed to feel when driving Lexus vehicles. What, …
CommercialsIn the News

Lexus December to Remember Song

After receiving numerous inquiries about Lexus’ old December to Remember commercial music, I did a little research and found a Youtube version by the original composer, Steve Kujala: Crazy video aside, I also found this press release with more information — turns out this song has been used by Lexus for 12 years, no wonder …
BrandingF SPORTFutureHybridsIn the News

Lexus’ Global Strategy

Automotive News has published a very interesting article with Karl Schlicht, the general manager in charge of global Lexus marketing and product planning, where he reveals fresh new details about what the future holds for the brand: Toyota is pushing a new global theme of “progressive luxury” for its Lexus brand, including a greater focus …
HybridsIn the NewsLexus LS: First GenerationLexus LS: Fourth GenerationLSh: First GenerationUnited Kingdom

Comparison: 1990 Lexus LS 400 vs. 2010 Lexus LS 600hL

Lexus is celebrating their 20th anniversary in the United Kingdom, and to show how far the brand has come in twenty years, they’ve released a video comparing the first-gen LS & the current LS hybrid: Here’s a chart that details the differences, just in case they went by too fast: In some ways, it’s hard …
BrandingIn the NewsUSA

More Details on Lexus Customer Dinner Parties

In order to gain insight into consumer perception of the brand, Lexus USA General Manager Mark Templin has been arranging dinner parties for both current and previous buyers in their own homes — Automotive News has the details: Lexus Division boss Mark Templin figures the best way to get up close and personal with his …
CompetitorsDealershipsIn the NewsUSA

Lexus USA Rebates Coming?

Earlier this week, Lexus USA held its National Dealership meeting in Las Vegas, and now some details have been made public by way of The Wall Street Journal: Toyota Motor Corp. plans to offer rebates of up to $3,000 as well as subsidized financing on certain models in its Lexus brand as part of a …
In the NewsUSA

Lexus Advisory Board

This spring, Lexus USA started an online invite-only initiative called the Lexus Advisory Board, which will be used to survey existing customers about the brand. With a current membership of 20,000 owners, this group will be polled regularly on marketing and even product planning — here’s some details from The Automotive News: Lexus is still …
In the NewsLexus LX: Second GenerationUSA

Lexus LX 470 Recall Announced

A voluntary safety recall has been announced for certain 2003-2007 Lexus LX 470s due to an issue with the steering shaft: Lexus has determined that the construction of the steering shaft on involved LX 470s is such that the snap ring on the shaft may disengage when the vehicle experiences an unusually severe impact to …
In the NewsUSA

NHTSA Update on Lexus Sudden Acceleration Investigation

According to the Wall Street Journal, the U.S. Department of Transportation has analyzed a number of Toyota & Lexus black boxes taken from vehicles involved in “sudden acceleration” accidents, and have discovered that drivers were accidentally pushing the acceleration pedal instead of the brake: The results suggest that some drivers who said their Toyota and …
In the NewsUSA

Full Lexus Engine Recall List

Lexus USA has filed its official papers (PDF Link) for the LS/IS/GS valve spring recall, here is the full list of affected vehicles: Also included in the recall document is a timeline of how the valve spring fault was discovered, which I’m reprinting here in full after the jump. (Thanks FYI!)
In the NewsPersonal

Keeping Perspective on Lexus Recall

Bloomberg is reporting that Lexus has been aware of the engine problems behind the recent recall since 2007: The carmaker received the first customer complaints in March 2007 in Japan regarding defective valve springs that may cause engines to stall, Toyota spokeswoman Ririko Takeuchi said by phone today from Tokyo. The problem occurs when foreign …
In the NewsJapanManufacturingUSA

Lexus Confirms Engine Recall

Toyota has announced that there will be a recall on 270,000 Lexus (and one model Toyota) worldwide — from The New York Times: Toyota will recall a total of 90,000 Lexus and Crown sedans in Japan, and is “making preparations to take similar, appropriate actions” for 180,000 more cars that carry the same engine worldwide, …
BusinessHybridsIn the NewsJapanLexus GS: Third GenerationLexus GSh: First GenerationLexus IS: Second GenerationLexus LS: Fourth GenerationLSh: First GenerationManufacturing

Potential Lexus Engine Recall

Toyota has announced today that they may be recalling 270,000 Lexus cars after discovering a problem with the 4.6L V8 and 3.5L V6 engines used throughout the lineup — from the Wall Street Journal: The auto maker has found a problem with the valve spring of 4.6 liter V8 engines and 3.5 liter V6 engines …
In the NewsJapan

Akio Toyoda on the Passing of Hiromu Naruse

Toyota President Akio Toyoda has shared his grief over the passing of mentor Hiromu Naruse on his blog — and even though I’m only able to read a rough Google translation, his message shows not only a deep sadness, but a strong resolve to continue on in Naruse’s spirit. Read the translated text (Original Text)
FeaturesIn the NewsPersonal

In Memory of Hiromu Naruse

Today, the automotive world lost an icon — Toyota’s Chief Test Driver Hiromu Naruse was killed in an accident outside of the Nürburgring racetrack while driving a Lexus LFA Nürburgring prototype. Naruse-sama was influential in the development of every production sports car produced by Toyota, from the 2000GT to the MR-S, and was so widely …
In the NewsLexus LFAUSA

Lexus LFA Still Available in USA

Despite reports to the contrary, Lexus USA has told Edmunds that there are still LFAs available in the USA: In response to a query Thursday from [Edmunds Inside Line], Toyota said: “As a result of additional allocation being dedicated to the U.S. market, some production spots still remain for the LF-A supercar’s 500-unit global build. …
FutureIn the NewsRacing

Akio Toyoda Profile

Admittedly, this is the third time in a row that I’ve linked to The Automotive News, but today’s profile on Toyota President Akio Toyoda is not to be missed — some choice quotes: […]Toyoda embarked on a quest to become one of the company’s top certified test drivers and its top car critic. That challenge …
FeaturesIn the NewsLexus LSLexus LS HybridLexus LS: Fourth GenerationLSh: First GenerationTechUSAVideos

Lexus LS Recall Video Demonstration

Here’s a video demonstrating the steering issue that made the current Lexus LS recall necessary: All in all, this LS steering issue looks to be relatively non-critical — something that should be fixed and deserving of a recall, to be sure, but of minor importance to anyone outside of the affected owners. Still, good on …
In the NewsLexus ESLexus ES: Fourth GenerationTechUSA

LA Times Reports on 4th Generation ES Transmission Issu...

This weekend, the LA Times published another chapter in their long-running battle against Toyota & Lexus, this time asserting that the transmission issues experienced by some 2002-2006 Lexus ES owners was indicative of a bigger problem: The documents show that Toyota repeatedly tried to solve the lurching problem by modifying the car’s computer software. But …
FutureIn the NewsLexus LFATech

Lexus LFA Carbon Fiber Leads to Future Possibilities

Ward’s Auto has published an article summarizing Lexus LFA project manager and vehicle materials expert Nobuya Kawamura’s recent presentation at the JEC Composite exposition in Paris, France. Kawamura talked about the “never-ending process” of the supercar’s carbon fiber development, which ultimately led to Lexus engineers learning multiple techniques for producing several types of the material, …
In the NewsJapan

Lexus Global Executive Changes

Lexus parent Toyota Motor Corporation announced key executive changes, which will be formally enacted in June at the company’s annual shareholder meeting. Of interest to the luxury division, Toshio Furutani is retiring as Senior Managing Director on the corporate board of directors. Furutani has overseen Lexus’ worldwide operations in recent years, initially as Managing Officer …
In the NewsLexus GXLexus GX: Second GenerationTechUSA

More on Lexus Visit to the Consumer Reports Test Track

The Wall Street Journal has followed up on Toyota’s visit to the Consumer Reports test track: …engineers went to Consumer Reports testing track in Connecticut to try to see what the magazine’s auto engineers had found. Unfortunately, it was a rainy day, canceling the opportunity for testing. In addition, the Consumer Reports tester informed the …
AwardsHybridsIn the NewsLexus HS HybridLexus HSh: First GenerationUSA

Lexus HS 250h “Good” in IIHS Frontal Crash Test

In the latest round of crash safety tests conducted by the Insurance Institute of Highway Safety (IIHS), the Lexus HS 250h has received the agency’s highest rating of “Good” on its first evaluation, the frontal offset crash test.  In this test, vehicles are accelerated towards a barrier at 40 mph. Approximately 40 percent of the …
FutureHybridsIn the News

Looking at Lexus Design

There’s an interesting column by Eddie Alterman at Car & Driver—I recommend reading the whole thing, but here’s some choice quotes: …try to figure out what an IS F could possibly be doing next to an HS250h hybrid. Or why the LFA, a bona fide super-premium super-GT, looks like somebody’s old Supra that crashed into …
HybridsIn the NewsJapanLexus HS HybridLexus HSh: First GenerationUSA

Lexus HS 250h to be Part of Toyota Prius Brake Investig...

Taking the upmost caution in the face of increasingly ridiculous media attention, Toyota has announced that the Lexus HS 250h will be investigated alongside the 2010 Toyota Prius for a software glitch that is causing problems with Toyota’s hybrid braking—even though the two models don’t even use the same software: The mechanical parts that make …
In the News

A Note on the Recent Toyota Recall

In order to head off the emails I’ve been receiving over the last couple days regarding Toyota’s recent accelerator pedal recall—it is important to note that this is strictly a Toyota issue and does not affect any Lexus car or SUV. There was a Lexus ES 350 & IS 250/350 recall announced in December regarding …
BrandingEuropeIn the NewsJapan

Lexus Milan Design Week Retrospective

When Lexus’ L-Finesse design language debuted in 2005, it also marked the first year of the the company’s involvement with the annual Milan Design Week in Italy—and now, Lexus Magazine has posted a retrospective of the various exhibits over the last five years. It was at the Milan Design Week last year that the transparent …
CanadaIn the NewsLexus ES: Fifth GenerationLexus IS: Second Generation

Lexus ES 350 & IS 250/350 Recall Extended to Canada

The Lexus ES 350 & IS 250/350 safety recall that was announced in the USA has been extended to Canada. The recall will address the possible risk of unintended acceleration due to improperly installed floor mats by installing a new accelerator pedal and by installing a brake override system that will cut engine power went …
In the NewsLexusLexus ESLexus ES: Fifth GenerationLexus ISLexus IS: Second GenerationUSA

Lexus ES 350 & IS 250/350 Recall Announced

Toyota has announced the recall of the Lexus ES 350 & IS 250/350 models to have their accelerator pedals reshaped and/or replaced. This recall is to be a permanent solution to the risk of unintended acceleration, no matter what floor mat is being used. Starting in early 2010, dealerships will be equipped to reshape the …
2nd GenerationIn the NewsLexusLexus ESLexus ES: Fifth GenerationLexus ISUSA

Lexus Temporary Safety Recall Solution Announced

A temporary solution to the ongoing safety recall affecting the Lexus ES 350 & IS 250/350 has been announced—according to Automotive News, zip ties will be used to hold down the floor mats until a permanent solution is ready: “We have reviewed with the National Highway Traffic Safety Administration what we’re calling a semipermanent floor …
BrandingCompetitorsIn the NewsLexus GS: Third GenerationLexus IS: Second GenerationSales ReportsUSA

A Look at Lexus USA’s Strategy

With BMW taking the #1 sales lead in the US and Mercedes not far behind, a new Automotive News story asks “What’s wrong with Lexus?”: For one thing, company executives admit that they depend too much on RX crossover sales at a time when luxury buyers are seeking smaller cars, including entry-level coupes and convertibles. …
AdvertisingBrandingIn the News

Lexus Sponsors Customized Mine Magazine

Lexus is sponsoring a unique print experiment by Time Inc.—a personalized magazine called “mine”. Published bi-weekly over 10 weeks, the magazine combines articles from an assortment of magazines customized to your tastes: Readers can select five titles from eight published by subsidiaries of Time Warner Inc. and American Express Co.: Time, Sports Illustrated, Food & …
AdvertisingCommercialsIn the NewsUSA

Lexus Voiceover Actor Switch Permanent?

In the latest US RX commercials, longtime Lexus voiceover actor James Sloyan was noticeably absent, replaced instead with James Remar, most recently from Sex & The City and Dexter. And now, Ad Age is reporting that the change may be permanent after talking with a Lexus spokeswoman: A Lexus spokeswoman said the marketer wanted a …
In the NewsJapan

Akio Toyoda Announced as New President of Toyota

Akio Toyoda, the driving force behind the Lexus LF-A & grandson of Toyota founder Kiichiro Toyoda, is scheduled to become the Japanese company’s next president & CEO. From the Automotive News: Toyoda will succeed current President Katsuaki Watanabe in June, the company said today, ending weeks of speculation. An executive vice president since 2005, Toyoda …
In the NewsUSA

Lexus USA Issues Safety Recall

Lexus has issued a US safety recall of certain GS, LS, and IS models due to potential corrosion of the cars’ fuel delivery pipes. This recall affects a total of 214,500 vehicles. For the full problem, here’s a direct quote from the release: The involved vehicles are equipped with aluminum fuel delivery pipes (fuel rails). …