AwardsIn the News

Lexus Places Tenth in Global Automotive Brand Study

The 2011 edition of the Brandz annual ranking of the world’s most valuable brands has been released, and Lexus has once again cracked the top ten in the Automotive category after missing from the list in 2010. The global study relies on data collected by more than 1 million consumer interviews, and has pegged Lexus’ …
AwardsCompetitorsUSA

Lexus J.D. Power Vehicle Dependability Results

J.D. Power and Associates has released the results of its annual Vehicle Dependability Study (VDS) for 2010.  In the study, Lexus took third position in a tie with Buick, earning an average score of 115 problems per 100 vehicles.  Just ahead was Lincoln (114), moving up from seventh last year, and taking the lead was …
AwardsUSA

Lexus Regains Top Spot in J.D. Power Initial Quality Study

After placing behind Porsche last year, Lexus has regained the the top spot of the J.D. Power Initial Quality Study. Even more impressive are the model results, with LX 570 finished first overall with only 52 problems per 100 (PP100)—the best ever result since the study was revamped. The LS 460 wasn’t far behind, placing …
AwardsCompetitorsUSA

Lexus J.D. Power Vehicle Dependability Results

J.D. Power has published the results of their latest Vehicle Dependability Study, and for the first time since its inclusion, Lexus did not place first, coming in third behind Buick and Jaguar. The study looks at the problems per vehicle for the 2006 model year and the problems encountered over the first three years of …
AwardsDealershipsJapan

Lexus Places First in Japanese Customer Service

Lexus sure knows how to treat their customers, at least according to JD Power. On top of a first place finish in the JD Power Sales Satisfaction Index, Lexus dominated the Japanese Customer Service Index as well: Now in its sixth year, the study identifies five factors that measure customer satisfaction with service performed at …
AwardsDealershipsIn the NewsUSA

Lexus Tops JD Power’s Sales Satisfaction Index

According to the latest JD Power Sales Satisfaction Index Survey, when it comes to selling cars, Lexus is tops: “Lexus improves by four rank positions from 2006, which is a gain driven primarily by increased customer delight with the dealership facility, salesperson performance and vehicle price,” said Tom Gauer, senior director of automotive retail research …
AwardsDealershipsUSA

Lexus Tops American Customer Satisfaction Survey

Lexus has rated first with U.S. car buyers in the University of Michigan’s annual American Customer Satisfaction Index (ACSI), scoring 87 out of a possible 100 points. Rounding out the top five were BMW, Buick, Mercury and Cadillac, all with a score of 86. The telephone survey, which asks car buyers to rate their satisfaction …
AwardsBranding

Lexus & The Best Global Brands Report

Interbrand annually publishes a non-industry specific report on the Best Global Brands, ranked by “brand valuation”. This year, Lexus rings in at 92, same as last year, and was 10th overall in car brands. Much ado was given to Hyundai’s ranking, placing at the 72 position, above Porsche and Lexus. It can hardly be considered …
AwardsUSA

Lexus Wins Big in 2007 Motorist Choice Awards

The Motorist Choice Awards is an annual ranking of vehicles that deliver both the highest customer satisfication and lowest cost of ownership, held by Intellichoice and AutoPacific. For 2007, Lexus came first in a number of categories: Premium Luxury Car: Lexus LS Premium Sports Car: Lexus SC Aspirational Luxury Car: Lexus IS The LS 460 …
AwardsUSA

Lexus Places Third in J.D. Power Customer Service Study

Lexus has ranked third in the 2007 J.D. Power Customer Service Study, coming up behind Jaguar and Buick and tying with Cadillac: The study “measures the customer satisfaction of vehicle owners who visit the dealer service department for maintenance or repair work during the first three years of ownership”, and in its 27th year, is …
BrandingIn the NewsSponsorships

Lexus & Golfers Are A Perfect Match

Rounding out this week of surveys and studies is a rather strange birdie — Lexus, as the first ever automotive partner of the United States Golfing Association (USGA), conducted a survey of golfers and found themselves looking in a mirror. It seems like Lexus and golfers have that very same relentless pursuit of perfection: Four …
AwardsCompetitors

Total Quality Index: Lexus Results

Another study was released today, this one by San-Diego-based research firm Strategic Vision. Their Total Quality Index, or TQI, is considered the premier measure of new vehicle owner satisfaction, as it asks buyers to rate every aspect of the owner experience. Lexus made a decent showing, with the RX 350 placing first in the Near …
AwardsCompetitors

Lexus Places Second in J.D. Power 2007 Initial Quality ...

J.D. Power & Associates published the results of their 2007 Initial Quality Study, and Lexus placed second in the overall rankings, behind Porsche: As you can see, it was a very close race, with Lexus owners reporting 94 problems per 100 Vehicles as compared to Porsche’s 91. The individual vehicle results were less flattering, with …
AwardsCompetitorsInteriors

Lexus Interiors Score High in KBB Research Study

KBB has released the “Interior Styling” results of their consumer automotive perceptions research study, and Lexus scored high in each of the luxury categories: Luxury Sedans 1. Lexus 2. Mercedes-Benz 3. Infiniti Luxury SUVs 1. Cadillac 2. Lexus 3. BMW Convertibles/Sports Cars 1. Mercedes-Benz 2. Porsche 3. Lexus From my own experience, I know Lexus …
BrandingUSA

America’s Favorite Domestic Luxury Car = Lexus?

The global economy in effect or the growing geographic ineptitude of America? An Anderson Analytics survey asked 1,000 U.S. college students to name the county-of-origin of particular brands, one of which was Lexus. 33.7% of the respondents believed it to be an American company, with 37.3% correctly identifying the country-of-origin as Japan. Not a particularly …