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Drawings of the Lexus Dedicated Hybrid (and the 1-Series Competitor?)

No idea just how close it will be to the real deal, but Club Lexus member GFerg has posted up a drawing of what the dedicated hybrid from Lexus might look like, taken from the Japanese magazine Mag-X: All in all, it doesn’t look all that bad, but I’m still scratching my head at how …

Kevin · April 10th, 2008

Four Wheeler Magazine reviews the Lexus LX 570

Four Wheeler magazine recently tested the Lexus LX 570, and it’s an interesting read for anyone thinking about the LX as more than just a giant on-road cruiser: The really big news, however, can be found beneath the framerails, where an all-new independent A-arm front/four-link rear suspension system utilizes Lexus-exclusive computer-managed hydraulics to lift and …

Kevin · April 9th, 2008

Lexus & Fairmont Hotels create Hybrid Living Suites

Lexus and Fairmont Hotels & Resorts have teamed up to create eco-friendly hotel suites in two of Fairmont’s luxury hotels: Fairmont Hotels & Resorts and Lexus are partnering to unveil two “Lexus Hybrid Living Suites” geared for eco-conscious visitors, with the first to launch at The Fairmont San Francisco, followed by The Fairmont Washington, D.C. …

Kevin · April 9th, 2008

Japanese Commercial for Lexus GS Passionate Black Edition

I have a great love for the Japanese Lexus GS with the Passionate Black interior, so I was excited to discover its commercial on Youtube today. Too bad it’s just recycled footage from a previous advert: This is a stark reminder of the cultural differences between Japan and North America, no way this commercial would …

Kevin · April 9th, 2008

Lexus LS 600hL is the UK Chauffeur Car of the Year

The Lexus LS 600hL has been named the UK Chauffeur Car of the Year by The Chauffeur Magazine (no, really): Key factors behind the judges’ decision included the Lexus hybrid system which allowed for lower emission and competitive fuel economy, build quality, and the reclining and massaging rear seats which can adapt for shiatsu back …

Kevin · April 8th, 2008

Lexus Australia Dealerships to grow 50% by 2012

When John Roca, the chief executive of Lexus Australia, isn’t leaking the future plans of his employer, he’s busy planning the expansion of Australia’s dealer network by more than 50%: Lexus Australia has announced plans to grow its current 22-strong dealer network by more than 50% by 2012. Dealers will commit A$230m towards new and …

Kevin · April 8th, 2008

Lexus LS 460 Commercial: The Life of a US Open Tennis Ball

I remember hearing about it last year, but this is the first time I’ve seen this Lexus commercial detailing the life of a US Open tennis ball after its day in the spotlight: Quirky and cute, it’s a neat take on the standard sponsorship advertisement, and makes you think, what really does happen to all …

Kevin · April 8th, 2008

Details on Lexus’ Future Lineup

John Roca, the chief executive of Lexus Australia, just can’t seem to help himself when it comes to leaking new product announcements. In an interview with The Australian, Roca dropped information about a number of new vehicles in the Lexus pipeline: Lexus will be expanding the F lineup to include the GS-F, which was rumored …

Kevin · April 7th, 2008

Technophobe Falls for the Lexus LS 600hL

James Martin, an automobile reviewer for the Daily Mail, has an aversion to car technology, and was pretty sure he was going to despise the Lexus LS 600hL, but then something strange happened: I’m not even into technology on cars. Four wheels and an engine is complex enough – after all these years, it still …

Kevin · April 5th, 2008

Car & Driver Comparison Test: Lexus IS-F vs. BMW M3

When I saw that Car & Driver was running a comparison test between the BMW M3 sedan and the Lexus IS-F, I knew it was a forgone conclusion, the BMW was going to come out on top. After all, the 3-series, which the M3 is based on, has been a fixture on C&D’s 10Best list …

Kevin · April 3rd, 2008

The Real Lexus Numbers in Japan

Last month, Business Week published a story detailing Lexus’ lack of success in Japan when compared to its German competitors. As a respected magazine, it was easy to take their findings at face value, but by using some actual numbers obtained from the Japanese Automotive Dealers Association, the story looks to have been sensationalized slightly. …

Kevin · April 2nd, 2008

Companion Video from Auto Express’ IS-F/M3/C63 Comparison Test

Here’s a video to go along with Auto Express’ comparison test of the Lexus IS-F, BMW M3, Mercedes C63 and Audi RS4, though the RS4 is omitted from the footage, due to the fact that it’s been discontinued: It’s nice to see all three cars as they cut a line across the same track, but …

Kevin · April 2nd, 2008

Lexus USA March 2008 Sales Report

The automotive manufacturing recession was in full swing in March, making for another month of sales drops. Here’s the per model breakdown (please note that GS sales are now being grouped): 2008 2007 % Change IS250/350/F 4,798 5,077 1.8 ES350 6,019 7,444 -12.9 GS350/460/450h 1,668 2,103 -14.6 SC430 271 370 -21.1 LS460/600h L 2,125 3,134 …

Kevin · April 1st, 2008

Auto Express Comparison Test: Lexus IS-F vs. BMW M3 vs. Mercedes C63 vs. Audi RS4

Auto Express is the latest to pit the Lexus IS-F against the competition, throwing it into a test against the BMW M3, Mercedes C63 and the Audi RS4. It’s almost a forgone conclusion that the M3 is going to place first, but Auto Express puts in a curveball, calling the Mercedes C63 the best of …

Kevin · March 31st, 2008

Flickr Find: Rolling in a Pink Lexus

Flickr user senti-mental1 spotted, of all things, a pink Lexus LS 400 in San Jose: One thing’s for sure, the gold badging has never looked more appropriate.

Kevin · March 31st, 2008

Lexus IS Convertible Coupe Photochop

If you couldn’t tell from the watermarks, Leftlane News commissioned Brenda Priddy to put together a mockup of the previously

Kevin · March 28th, 2008

Lexus IS Elegant White Commercial from Japan

We’ve seen some photos of the Japanese special edition Elegant White Lexus IS, and now here’s a weird little commercial to go along with it: It wouldn’t be so strange if the cat didn’t seem to have such a bizarre pose, but it is what it is. (I still can’t stop thinking about the Passionate …

Kevin · March 28th, 2008

The Auto Enthusiast Reviews the Lexus IS-F

The Car Enthusiast has posted up a review of the Lexus IS-F, and it’s quite clear it wasn’t what they were expecting at all: For Lexus, this section is key to the IS F being taken seriously as a performance car for real driving enthusiasts. The competition is not only fierce, but established. Car nuts …

Kevin · March 27th, 2008

Lexus to launch in India

It was rumored late last year, but according to the India’s Economic Times, Lexus is planning to bring their cars into the market by 2010, starting with the LS and LX models: [Toyota] has started the preliminary groundwork in terms of strategy and dedicated dealership network which will be different from the network that sells …

Kevin · March 27th, 2008

Lexus IS-F Commercials

A couple weeks ago, when it was announced that Lexus would be promoting the IS-F strictly through movie theaters rather than a traditional TV campaign, it had me doubting just how soon the adverts would show up online, but as it turns out, the wait wasn’t very long at all: If I had to choose, …

Kevin · March 26th, 2008

Lexus Prius Spotted?

Club Lexus member duyl27 spotted a re-badged Prius out in the sunny state of California, complete with a lowered stance and dual-quad exhausts: It’s funny regardless, but with the rumours of an official re-badged Lexus Prius floating around, it definitely takes on a second meaning. All in all, and I say this with a hint …

Kevin · March 25th, 2008

Lexus LF-A Video from European Debut

To mark the European debut of the Lexus LF-A Roadster Concept at the Frankfurt Auto Show, Lexus put together a truly spectacular video, albeit with no actual in-motion footage. Click the photo below to be taken to the mini-site: I imagine this would have been used as a video introduction to the vehicle’s unveiling at …

Kevin · March 25th, 2008

The Lexus/Gran Turismo Exhibit @ The NY Auto Show

Jalopnik has posted up a report on the various video game exhibits at this year’s New York Auto Show, including a Lexus IS-F special edition of Gran Turismo 5 Prologue: Lexus had three driving simulators set up running the highly anticipated Gran Turismo 5 Prologue that’s due out in mid-April. Since it was obviously a …

Kevin · March 24th, 2008

Behind-the-Scenes Video of Lexus Car Manufacturing

This Lexus-produced video showing the manufacturing process of the IS is full-on fantastic: I’ll admit to a soft spot when it comes to this type of behind-the-scenes video footage, and no matter how many times I read about it, it’s mind-boggling just how quality-obsessed Lexus really is. I was particularly impressed by the electronic tools …

Kevin · March 24th, 2008

Video: Lexus IS-F vs Last-Generation BMW M3 (among others)

If you remember the Lexus IS-F vs Audi RS4 video that was posted online last week, this new video is from the same people, and it’s similar in results and sketchiness: Watching the IS-F demolish a host of older cars doesn’t really do much for me, and I don’t think there was a single fair …

Kevin · March 24th, 2008

Lexus ES Commercial: Touch

I noticed earlier this week that Lexus was featuring the ES 350 heavily on their US site, and it seems to have extended to TV as well:

Kevin · March 21st, 2008

Lexus Still Struggling in Japan

BusinessWeek has a story in this week’s magazine about the issues Lexus is having establishing the brand in Japan: Although Lexus hit American showrooms 19 years ago and has been the top-selling luxury nameplate in the U.S. since 2000, it didn’t arrive in Japan until 2005. By that time German brands dominated the high end, …

Kevin · March 21st, 2008

Future Taste of Lexus Events Cancelled

Beginning this year, Lexus USA will be replacing their annual Taste of Lexus travelling test drive events with a series of three separate tours, as they try to bring the focus back on the vehicles and not the event itself: “People were coming because we were giving three to four hours of entertainment value.” As …

Kevin · March 20th, 2008

New Job Design Lexus LS Body Kit

Job Design, a Japan tuning firm specializing in Lexus & Toyota modifications, has released a new body kit for the Lexus LS, consisting of front wheel vents, a super-dropped suspension and new front & rear bumpers. {embed=“site/gallery” gallery_id=“1133”} I think it’s only natural, in light of the LS’ rather somber and elegant design, that body …

Kevin · March 18th, 2008

Classic Top Gear 1990: Lexus LS 400 vs. Mercedes 420SE vs. Jaguar 4.0 vs. BMW 735i

Every once and a while, a classic Lexus LS 400 clip will show up on Youtube, showing the car up against its competitors, and it always amazes me just how throughly Lexus thought out their first model. Here we have a 1990 video clip from Top Gear, putting the LS 400 up against the Mercedes …

Kevin · March 18th, 2008

Hybrid is Lexus brand defining technology in Britain

There’s all sorts of interesting information in this BBC article about Sainsbury’s chief executive Justin King trading in his Maserati Quattroporte for a Lexus LS 600hL, particularly when it comes to the state of Lexus in the UK: Lexus has gone from strength to strength with its hybrid-powered luxury. In the current atmosphere, its new …

Kevin · March 17th, 2008

Timo Glock Driving the Lexus IS-F

Timo Glock, Toyota’s latest F1 driver, was filmed taking the Lexus IS-F out for a racetrack spin, and I’m not all that sure how comfortable he looks: Now that’s one serious driver, I would have liked to see him compete in the Best Motoring comparison. The result might have been quite different.

Kevin · March 17th, 2008

Lexus ES & RX Pebble Beach Commercial, plus Pricing

Two pieces of Lexus Pebble Beach news today, first off, the much searched-for Pebble Beach commercial has surfaced on Youtube: Not much to the commercial, it’s strictly an announcement-style advertisement, but the Pebble Beach edition color really catches my attention. It’s nice to see it on more than just the SC 430. The other news …

Kevin · March 14th, 2008

Motor Trend Comparison: Lexus IS-F vs. BMW M3 vs. Mercedes C63

The Lexus IS-F comparison tests keep pouring in, this time from Motor Trend, who pits the new super-sedan against its primary competitors, the BMW M3 and the Mercedes C63. Here’s some selected highlights: Steering feedback and response are everything in a car like this…The C63’s turn-in is crisp, with plenty of honest feedback and a …

Kevin · March 14th, 2008

More on Best Motoring’s Lexus IS-F/BMW M3 Comparison

Turns out there was more than one part to the Best Motoring comparison that I posted about a couple days ago. Get comfortable and and take a look at this 20 minute video (for quickness’ sake, the two main competitors as I see them, the BMW M3 and the IS-F, are at 1:25 and 13:36 …

Kevin · March 13th, 2008

Autoweek’s Long-Term Report on the Lexus LS 460L

Autoweek has turned in their long term report on the Lexus LS 460L, and the result was just what you’d expect, they didn’t like the prospect of returning the keys whatsoever: …when it comes to extended, over-the-road, full-zoot, family-vacation luxury, our long-term Lexus LS 460 L can’t get enough. Or it couldn’t. We turned in …

Kevin · March 13th, 2008

The Lexus IS-F: Coming to a theater near you

Rather than a national TV campaign, Lexus has decided to bring the IS-F to the big screen, using movie cinemas to advertise the new super-sedan: Brian Bolain, national interactive automotive events manager, says the F campaign will not use national TV ads at all. He says the cinema focus was appropriate because in no other …

Kevin · March 12th, 2008

In Motion: Project IS-F by FiveAxis

It’s coming close to four months since the FiveAxis Lexus Project IS-F show car appeared at SEMA, but this is the first time I’ve actually seen it in motion: Just looking at photos, it was hard to really get a sense of how wide this kitted-out IS-F really is, or how low it sat. Another …

Kevin · March 11th, 2008

Best Motoring: Lexus IS-F vs. BMW M3 vs. Nissan Fairlady Z vs. Honda S2000

When I found out about this Best Motoring video pitting the Lexus IS-F against the BMW M3, Nissan Z, and the Honda S2000, I didn’t expect to see a repeat of yesterday’s video result, with the IS-F blowing the doors off the other cars. Too bad the video plays like a poorly staged mock race: …

Kevin · March 10th, 2008

Lexus IS-F vs. Audi RS4 Race Video

I’m not sure about the validity of this racing video, in fact it seems downright sketchy, but pitting the Lexus IS-F against an Audi RS4 doesn’t seem like a fair fight at all: The reason for my doubt is in the second turn, it looks like the IS-F lets the Audi pass, only to absolutely …

Kevin · March 9th, 2008

Video from the Lexus Display @ the 2008 Geneva Auto Show

There may not be anything new to see from the Lexus presence at the 2008 Geneva Auto Show, but this video gives a nice and funky recap of the booth, including a very neat LS 600h information display: Really, this just makes me even more disappointed that the LF-A Roadster Concept didn’t make its way …

Kevin · March 7th, 2008

Lexus Numbers Roundup

Three stories out today about Lexus sales, and rather than post them all separately, I thought to just combine them. First up, Toyota president Katsuaki Watanabe still expects to see a slight increase in 2008 sales over 2007, despite the recent downturn in sales. This makes for a large uphill battle, though, as Lexus sales …

Kevin · March 6th, 2008

Fifth Gear’s Tom Ford on the Lexus IS-F

From one Fifth Gear presenter to the next, this time we have Tom Ford raving about the Lexus IS-F, by way of Top Gear Magazine: The Merc C63 is properly mental. The RS4 (I know it’s out of production), is a brilliant, brilliant thing. The BMW M3 brings together so much tech and knowledge that …

Kevin · March 5th, 2008

Tiff Needell Drives the Lexus IS-F

Tiff Needell from British car show Fifth Gear got his hands on a Lexus IS-F, and despite his rather strange presentation style, turns in an enjoyable review: It’s funny, Needell’s biggest complaint is something that I thought myself — there’s an awful lot of beeping going on while driving the IS-F in its direct shift …

Kevin · March 4th, 2008

Lexus February 2008 Sales Report

It’s another month of reduced sales for Lexus — January saw a 8.2% drop, and February was a touch worse, with a decrease of 9.3% when compared to last year. Here’s a model by model breakdown: 2008 2007 % Change IS250/350/F 3,906 3,906 -4.8 ES350 4,795 5,286 -12.9 GS350 1,201 1,388 -16.9 GS460/450h 221 175 …

Kevin · March 3rd, 2008

Hybrids Dominating Lexus Europe Sales

While Lexus may need a huge advertising campaign to bring awareness to their hybrid model range in the US, it couldn’t be any different in Europe, where hybrids are accounting for a major percentage of vehicles sold. In 2007, 38% of all Lexus sales in Eastern Europe were hybrids, up from 26% in 2006, and …

Kevin · February 29th, 2008

Consumer Reports names the Lexus LS 460L the #1 Luxury Sedan of 2008

Consumer Reports has released its top picks for 2008, and among the ten winners, the Lexus LS 460L was chosen as the #1 luxury sedan: With a score of 99 out of 100 in CR’s road test, the LS 460L ($77,000) is CR’s highest-rated vehicle. It provides a no-compromise environment of comfort and roominess, coupled …

Kevin · February 28th, 2008

Lexus UK updates RX Entertainment Package

Lexus UK has debuted an upgraded backseat entertainment package for the RX called ICE, which is short for In-Car Entertainment. It consists of two eight-inch LCD screens with an integrated DVD player, USB and SD card readers, plus more: Two pairs of infrared headphones are provided, which are about 20 per cent smaller than before, …

Kevin · February 28th, 2008

Lexus to increase production capacity by 35%

In order to stay on top of demand in Russia, China, and other emerging markets, Lexus will be ramping up their production capacity by a staggering 35%, from 600,000 to 850,000. The Nikkei Business Daily reports: Toyota now makes Lexuses at its Tahara plant, in Aichi Prefecture, and at Toyota Motor Kyushu Inc.‘s Miyata facility, …

Kevin · February 27th, 2008

Flagship Lexus Dealership opens in Oman

A new Lexus dealership has opened in Oman (the country just south of the United Arab Emirates), and it was quite an event, attended not only by Toyota executive vice-president Akio Toyoda but practically the entire Oman ruling class. Starting off with a performance by juggler Michael Moschen, the grand opening quickly escalated into a …

Kevin · February 26th, 2008

Lexus IS Convertible Spotted

A Lexus IS convertible coupe has been spotted out in the wild, and was photographed by an unnamed German magazine. Here’s a blown-up image, for a better look: As for the accompanying text, there’s some horsepower number ranging from 177 to 423, which translates right across the entire IS lineup, from the 220d to the …

Kevin · February 25th, 2008

Flickr Find: The Lexus IS-F @ The Toronto Auto Show

I’m having a devil of a time finding my digital camera cable to pull the photos off from my visit to the Toronto Auto Show, but I know for a fact that none of my photos are half as good as this one from Flickr user Rocky413: All in all, I was very impressed by …

Kevin · February 25th, 2008

Will the new Lexus dedicated hybrid be a Prius?

Not to post it up only to shoot it down, but there’s a small blurb on Motor Trend today claiming that the dedicated hybrid Lexus plans to launch at next year’s Detroit Auto Show will be a rebadged Prius: Toyota will present two dedicated hybrid models at the 2009 North American International Auto Show in …

Kevin · February 25th, 2008

The Toronto Auto Show & Some Site News

It’s a bit last minute, but I’ll be heading to the Canadian International Auto Show tomorrow in Toronto, where I’m finally going to get chance to see the Lexus IS-F (among other assorted vehicles). It’s my first auto show in years, and I’m really looking forward to it. As expected, I’ll be taking a ton …

Kevin · February 22nd, 2008

Lexus ≠ Porn Pt.3

Another month, another porn star cease-and-desist notice sent out by Lexus. This time around, European model Lea Lexus was served papers (NSW link) to change her name, which she did almost immediately. This is the third legal action sent to a porn star in less than a year. It started with Detroit-based Lexus Cash, then …

Kevin · February 22nd, 2008

It’s Alive: A Lexus GS Commercial from Down Under

Here’s an absolutely brilliant commercial from Lexus Australia introducing the 2006 GS redesign: I wasn’t all that sure what was going on in the first ten seconds, but once the car started bleeding and sweating, it all came together. The thing that impressed me the most, though, was that although it’s a fantastic concept, the …

Kevin · February 21st, 2008

LA Times reviews the Lexus IS-F

Dan Neil’s review of the Lexus IS-F for the Los Angeles Times is entertaining from start to finish, particularly this passage about making the IS-F sing: The engine’s most vulgar feature, however, is the dual-inlet intake manifold, found somewhere inside the maze of engine plumbing. If you mash the gas in this car hard enough, …

Kevin · February 20th, 2008

Lexus & Team One are looking for your Lexus photos

Team One, the company behind Lexus’ advertising in the US, recently contacted me about a great opportunity for Lexus owners to show off their cars. Right now, they’re looking for photos of you and your Lexus for an upcoming project, here are the details: The photo has to be of you with your Lexus, not …

Kevin · February 18th, 2008

Arthur St. Antoine on the Lexus LS 600hL

Perhaps as a way to counterbalance his incredibly glowing editorial of the Lexus LS 460 last year, Arthur St. Antoine took some time in this month’s Motor Trend to badmouth the LS 600hL: For many buyers, a hybrid car is nothing more than the four-wheeled equivalent of a yellow LiveStrong wristband-a conspicuous, self-satisfying, effort-free membership …

Kevin · February 18th, 2008

Details on Lexus Exhibit for 2008 Milan Design Week

As a way of extending their L-Finesse design language, Lexus has been taking part in the Milan Design Week since 2005. Always a collaboration with a unique comtemporary artist, the 2008 exhibit features work by Japanese design company nendo, and will be titled “Elastic Diamond”. Here’s some details: The 2008 Lexus exhibit, which has been …

Kevin · February 17th, 2008

Stretch Lexus LX 470 Limo

I always get a kick out of limousine conversions, and this 2004 Lexus LX 470 is no exception, if only because of its entirely mammoth size. Currently for sale on Ebay, this mega-limo is a full 200″ long, with room for eighteen people. I’d just like to know what they did to the inside roof, …

Kevin · February 15th, 2008

2009 Lexus RX now on Lexus USA Website

The 2009 Lexus RX is now on the Lexus USA website, which should put all the rumors of an impending redesign to rest. The only difference from 2008, it seems, is the addition of the Pebble Beach edition, which brings with it the Truffle Mica exterior color, a limited edition 18″ wheel design, chrome grille …

Kevin · February 14th, 2008

Lexus LX 570 Video Feature from The Driver’s Seat

Not content to present information on the Lexus LX 570 in a normal sort of way, The Driver’s Seat decided to spice up their video with an overwhelming amount of text and strobe effects: I actually had to turn away while watching, though I stuck it out just to hear what Charles Hubbard had to …

Kevin · February 13th, 2008

Car Magazine Reviews the Lexus IS-F

Car Magazine has posted their review of the IS-F, and it turns out to be a remarkably positive affair, with a very small dose of complaints and a full course of compliments: The F also rides with a fluency and poise that will leave most M3 and C63 drivers green with envy. There are no …

Kevin · February 12th, 2008

A Set of Long & Quiet Lexus IS-F Videos

I’ve yet to find out the source of these Lexus IS-F videos, or even to really grasp their purpose, but a Youtube user has posted up a set of the long and quiet clips, which almost simulates what the car would be like to drive: City Driving Mountain Driving

Kevin · February 12th, 2008

Automotive News Interviews Lexus Dealer Advisory Council Chairman

Automotive News has a great interview with Stefan Smith, chairman of the Lexus National Dealer Advisory Council, which gives a very open view at how the dealerships feel about the recent increase in recalls and what kind of vehicles they’d like to see next: What challenges do Lexus dealers face in the next year? We …

Kevin · February 11th, 2008

The Passionate Pursuit Version 2.0 Coming

Before launching this site in June 2007, I made up a list of rules that I wanted to follow, and the very first thing I wrote down was “Leave the site design alone for six months.” As a professional web designer, I have a tendency to tweak sites obsessively, but in this case I wanted …

Kevin · February 9th, 2008

New Lexus Power of H Commercial

The new Lexus Power of H commercial debuted yesterday, and today has surfaced on Youtube: After reading the synopsis released a couple days ago, I wasn’t sure how the commercial was going to pan out, but the idea is fairly strong and well executed. Most important is that Lexus has moved away from touting the …

Kevin · February 8th, 2008

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