Video of the Toyota Driving Simulator

A video demonstration of the Toyota Driving Simulator has been posted on Youtube: Bit disappointed they didn’t show any virtual accidents. I know the simulator was built to examine potential safety features, but with that music in the background, they could probably test the driving characteristics of someone going insane. (Thanks Dan!)

Toyota Builds New Driving Simulator

Toyota has built a new driving simulator at their Higashifuji Technical Center in Japan, and it looks straight out of science fiction. Inside the 15-foot-high, 23-foot-wide sphere is a Lexus IS attached to an elaborate rail system and surrounded by a 360-degree video screen that displays a virtual driving environment: The internal surrounding sides of …

Lexus Places First in Japanese Customer Service

Lexus sure knows how to treat their customers, at least according to JD Power. On top of a first place finish in the JD Power Sales Satisfaction Index, Lexus dominated the Japanese Customer Service Index as well: Now in its sixth year, the study identifies five factors that measure customer satisfaction with service performed at …
JapanLexus GSLexus GS: Third Generation

Limited Toy Lexus GS 430 by Tomica

I don’t know what’s better, the fact that there’s a limited edition Lexus GS 430 die-cast car available from Tomica, or that I discovered it on a japanese miniature car weblog. I was huge into die-casts as a kid, and I swear, seeing this makes me want to dig out my collection.
1st GenerationAdvertisingCommercialsHybridsJapanLexus LS HybridVideos

Lexus LS 600h Commercial: Hybrid Drive

The Lexus 600h is available only in Japan and Europe, which might explain why this commercial hasn’t made it to North American shores: It’s funny, because the invisible digital effect featured here reminds me of the car option I’m looking most forward to: the portable force field. Sure, there’s deeper, more important applications for the …
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Lexus LF-A Promo Video?

I’m unable to say for sure, but this three-minute video clip of the Lexus LF-A has a very authentic air to it: It’s similar in look to the video shown during the LF-A unveiling at the 2007 Detroit Auto Show, and could very well be direct from the source. Still, there’s enough of a rough …
In the NewsJapanManufacturing

Earthquake Halts Lexus Production

Due to earthquake damage to a major parts supplier, Toyota has suspended all production for the remainder of the week. Riken Corp, a key supplier of Toyota transmission and engine parts, is located near the epicenter of Monday’s 6.8 magnitude quake, and as such sustained damage to their operations. The halt in production isn’t expected …

Lexus Face?

Barry Brownstein, professor of economics and leadership at the University of Baltimore, has served up some criticism of Lexus Japan’s new sales techniques: A “Lexus Face” [a peaceful Ogasawara-style closed mouth smile said to put customers at ease] put on the face of a Lexus employee will fool nobody if either the employee does not …

Samurai Warriors = Japanese Lexus Dealers?

From the very start, Lexus strived to elevate their buying experience and customer service above their competitors, it was a defining characteristic, and a very strong reason for their success in the North American market. However, introducing the Lexus brand in their home country has so far been a bitter disappointment. In order to wow …