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The First Production Lexus LFA

The Lexus LFA website has been updated to include a very important milestone — the manufacturing of the very first production LFA: December 15th, 2010. The production of the Lexus LFA begins at the Motomachi Factory LFA Plant. The LFA will be produced by a total of 170 people including the CFRP (Carbon Fiber Reinforced …
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Production Lexus LFA Delivery

Just last week, the Lexus LFA started production at the special Motomachi factory in Japan, and here we see one of the first production LFAs being delivered to a Japanese dealership: I can only assume that’s a protective white plastic and not a two-tone paint job: Pretty exciting! Update: After the original video went missing …
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Lexus LF-Ch Launch in 2012?

Paul Eisenstein of The Detroit Bureau had an opportunity to talk with Lexus USA General Manager Mark Templin on the future of the LF-Ch hatchback concept: “There is a group of buyers growing up now who won’t buy cars by the pound,” noted Templin, adding that, “We have already seen a structural shift” to the …
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Akio Toyoda Confirms Production Lexus LF-A

While it’s been long-rumored that the Lexus LF-A supercar would be put into production, new Toyota President Akio Toyoda confirmed it last week during his speech at the Center For Automotive Research (CAR) Conference. From the transcript: You see…in a race…you have limited time and resources to work through countless challenges and problems that come …
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New Rumors on the Production Lexus LFA

Japanese magazine Best Car has published the above computer rendering of a possible look for the Lexus LFA production model, and has also included some new information: The LFA will be receiving a new name, possibly the SS (for Super Sport) or GT (Gran Turismo/Tourer). The numeric designation could be 500 or 550, though it’s …
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More on the New Lexus RX Pop-Up Book Commercial

Creativity Online has posted up an interview with the art director and copywriter of the Lexus RX Pop-Up Book commercial that I featured yesterday, which explains exactly how the advert was made: What was the ratio of real footage versus VFX [Video Effects]? DH [Dave Horton, Copywriter]: It was really important to keep everything looking …
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Earthquake Halts Lexus Production

Due to earthquake damage to a major parts supplier, Toyota has suspended all production for the remainder of the week. Riken Corp, a key supplier of Toyota transmission and engine parts, is located near the epicenter of Monday’s 6.8 magnitude quake, and as such sustained damage to their operations. The halt in production isn’t expected …