A Lesson in Lexus Design

Forbes writer Matthew de Paula has published an excellent interview with Tokuo Fukuichi, chief of design for Toyota and the man responsible for the new Lexus design revolution.
Kevin · January 31st, 2013

Poll: Should Lexus get its own version of the GT 86?

With the automotive web buzzing about the new Toyota GT 86/Scion FR-S, it’s probably a good time to open up the question that I’ve been asking myself for a while — should Lexus get its own version of the Hachi-Roku?
Kevin · December 2nd, 2011

Lexus Magazine Article: Lexus GS Detail Shots

My latest Lexus Magazine article is now live — this month, I take a photographic tour of the new Lexus GS interior, with a focus on the smaller details that really impressed me.
Kevin · September 5th, 2011

Lexus Fans Asked to Submit Photos for Next Week’s GS 350 Reveal

How would you like to be part of the Lexus GS 350 Pebble Beach debut next week? Lexus is making it easy by asking Facebook fans to submit photos of themselves (either with or without their Lexus) to be part of a special presentation that will be shown both live and on Facebook just prior to the official reveal.
Kevin · August 9th, 2011

Photo: Lexus LFA Launch Control Activated

The yellow Lexus LFA prototype paid a visit to Sewell Lexus in Dallas yesterday, and sales associate Jeff Hazelwood was nice enough to send over this photo of the digital dash with Launch Control activated: Just seconds after seeing this, I had to load up my favorite LFA speedometer video: We know that the LFA’s …
Kevin · February 3rd, 2011

Lexus CT 200h Darkcasting Talk Show

The next chapter of the Lexus CT 200h’s marketing push is Darkcasting, a video talkshow that takes place inside the new hybrid hatchback — Lexus Magazine explains: Darkcasting, a new talk show that’s filmed, well, after the sun goes down, and that will soon run on the Lexus Darker Side of Green site. Lexus’ Darkcasting …
Kevin · October 28th, 2010

TLE Featured in Lexus Magazine

Here’s something different — Lexus Magazine has published a feature on this very website: [The Lexus Enthusiast]’s key service is to continually aggregate the sea of information out there about Lexus models—your model, or the model you’d like to make your own. By his own admission, site editor Kevin R.E. Watts sifts through a thousand …
Kevin · July 23rd, 2010

Lexus Magazine Feature on GX 460

Lexus Magazine has a nice feature up on the GX 460: The freeway is white with snow. The windshield wipers can barely keep up with the endless flakes rapidly hitting the glass. Gripping the wheel, I glance down at the navigation system. Just 20 miles to my destination, but it could take an hour or …
Kevin · June 25th, 2010

In Memory of Hiromu Naruse

Today, the automotive world lost an icon — Toyota’s Chief Test Driver Hiromu Naruse was killed in an accident outside of the Nürburgring racetrack while driving a Lexus LFA Nürburgring prototype. Naruse-sama was influential in the development of every production sports car produced by Toyota, from the 2000GT to the MR-S, and was so widely …
Kevin · June 23rd, 2010

Interview with Hiromu Naruse, Chief Test Driver for Lexus

Lexus Magazine has a brilliant interview with Hiromu Naruse, chief test driver for Lexus, about his experience in helping develop the LFA: Lexus: What was it like to drive the Lexus LFA prototype the first time out? Naruse: I have to say, when I drove the LFA for the first time, it was scary. It …
Kevin · May 26th, 2010

Lexus Straight Talk about Safety

Lexus Magazine has an interview with Charles Hubbard & Paul Williamsen of Lexus College, the company’s technical training center, about the various safety systems that Lexus uses in their vehicles. It’s just a quick overview, but I thought this question says it all: LEXUS: First of all, we can’t have a discussion about safety without …
Kevin · May 13th, 2010

Lexus GX 460 Recall Announced

In response to last week’s Consumer Reports warning of the GX 460’s handling during a high-speed test, today Lexus announced a voluntary recall of all 9,400 2010 model year GX 460s sold to date.  These models will receive a software update to the Vehicle Stability Control (VSC) system.  Quoting from the press release: The VSC …
Kevin · April 19th, 2010

Lexus LS 460 & Hideki Watanabe in Kyoto

There’s a wonderful photo-essay on Lexus Magazine by Doug Knox & Andrew Shaylor that takes you through Kyoto, Japan in a LS 460 driven by Chief Engineer, Hideki Watanabe—some example shots: Many miles later and comfortably at one with the LS, Watanabe patiently takes me to school, explaining how his team managed to eke out …
Kevin · April 19th, 2010

Lexus Ranks First in Quarterly U.S. Luxury Sales

With the inclusion of March’s sales numbers, Lexus has finished first in the U.S. luxury automotive sales race for the first quarter of 2010.  It’s been a tight race from January through March, with Mercedes-Benz taking the lead in January. As noted by Bloomberg, Lexus’ 42% sales increase in March to 20,219 vehicles sold for …
Kevin · April 8th, 2010

Lexus Magazine Looking for Feedback

Lexus Magazine, the monthly owners magazine from Lexus USA, has recently made the switch from print publication to part of the Lexus Drivers website, and are now looking for feedback on the changes from Lexus Enthusiast readers. My own experience with the old Lexus Magazine was limited to reading PDF versions, and for the most …
Kevin · December 2nd, 2009

Lexus ES 350 & IS 250/350 Recall Announced

Toyota has announced the recall of the Lexus ES 350 & IS 250/350 models to have their accelerator pedals reshaped and/or replaced. This recall is to be a permanent solution to the risk of unintended acceleration, no matter what floor mat is being used. Starting in early 2010, dealerships will be equipped to reshape the …
Kevin · November 25th, 2009

Lexus Celebrates 20th Anniversary

Today marks the 20th anniversary of Lexus! On this very day in 1989, opened the dealership doors in the United States, and has since gone on to become the bestselling luxury brand in the country, and the fourth largest luxury car brand in the world. To mark the occasion, I thought it would be fitting …
Kevin · September 1st, 2009

Lexus Canada March 2009 Sales Report

The release of the 2010 RX 350 has been a huge success for Lexus Canada, helping them set an all-time March sales record of 1,363 units sold, 25.5% higher than last year. Most importantly, these positive numbers certainly a nice change in the face of the automotive meltdown in the USA. The new RX 350 …
Kevin · April 2nd, 2009