BrandingDealershipsLexus LFAUSAVideos

Lexus Welcomes New LFA Owners

Lexus has released the videos that are shown to new LFA buyers before receiving the keys to their newly acquired supercar — first, here’s a video welcome from Lexus USA General Manager Mark Templin: Next is this short breakdown of the LFA’s white-glove journey from Japan to California: And following it all up is a …
BrandingIn the NewsUSA

More Details on Lexus Customer Dinner Parties

In order to gain insight into consumer perception of the brand, Lexus USA General Manager Mark Templin has been arranging dinner parties for both current and previous buyers in their own homes — Automotive News has the details: Lexus Division boss Mark Templin figures the best way to get up close and personal with his …