According to the latest JD Power Sales Satisfaction Index Survey, when it comes to selling cars, Lexus is tops:
“Lexus improves by four rank positions from 2006, which is a gain driven primarily by increased customer delight with the dealership facility, salesperson performance and vehicle price,” said Tom Gauer, senior director of automotive retail research at J.D. Power and Associates. “For example, Lexus salespeople show particular concern for helping customers stay within their budgets, choosing the right vehicle for their needs, as well as for making the negotiation process clear and understandable.”
This marks the first time in three years Lexus has placed first in the survey, which was more an indication of the climbing quality of competitors rather than a decline on Lexus’ part. The industry on a whole hit an all time high this year, averaging 852 points.
(This video from JD Power explains the survey and its results quite well.)