DealershipsIn the NewsUSA

Lexus USA Tops J.D. Power’s 2011 Customer Service...

Lexus placed first for customer satisfaction among U.S. automotive luxury brands in J.D. Power’s annual Customer Service Index — first, here’s an explanation of what the survey covers: The study examines satisfaction among vehicle owners who visit a service department for maintenance or repair work. The CSI rankings are based on dealer performance during the …
In the NewsUSA

Lexus Advisory Board

This spring, Lexus USA started an online invite-only initiative called the Lexus Advisory Board, which will be used to survey existing customers about the brand. With a current membership of 20,000 owners, this group will be polled regularly on marketing and even product planning — here’s some details from The Automotive News: Lexus is still …
AwardsCompetitorsUSA

Lexus J.D. Power Vehicle Dependability Results

J.D. Power and Associates has released the results of its annual Vehicle Dependability Study (VDS) for 2010.  In the study, Lexus took third position in a tie with Buick, earning an average score of 115 problems per 100 vehicles.  Just ahead was Lincoln (114), moving up from seventh last year, and taking the lead was …
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Lexus LF-Ch Survey Results

If you’re a regular TLE reader, you may remember the LF-Ch online survey that Lexus USA conducted last September—here are the final results: Very clearly, the front-end design is a hit with the 3,281 voters—more than half liked a combination of the front and front 3/4 angles. No surprises here—the LF-Ch is certainly sporty & …
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Lexus LS Takes First Place in 2009 Motorist Choice Awards

The Lexus LS was named the top vehicle of 2009 Motorist Choice Awards, a US joint survey by AutoPacific and Intellichoice that “recognizes new cars and trucks that give their owners both economic and emotional satisfaction”: “Clearly, consumers still get great satisfaction from large and luxurious cars, despite the economy, rising fuel costs and manufacturers’ …
AwardsCompetitorsUSA

Lexus J.D. Power Vehicle Dependability Results

J.D. Power has published the results of their latest Vehicle Dependability Study, and for the first time since its inclusion, Lexus did not place first, coming in third behind Buick and Jaguar. The study looks at the problems per vehicle for the 2006 model year and the problems encountered over the first three years of …
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Lexus Places First in Japanese Customer Service

Lexus sure knows how to treat their customers, at least according to JD Power. On top of a first place finish in the JD Power Sales Satisfaction Index, Lexus dominated the Japanese Customer Service Index as well: Now in its sixth year, the study identifies five factors that measure customer satisfaction with service performed at …
AwardsDealershipsIn the NewsUSA

Lexus Tops JD Power’s Sales Satisfaction Index

According to the latest JD Power Sales Satisfaction Index Survey, when it comes to selling cars, Lexus is tops: “Lexus improves by four rank positions from 2006, which is a gain driven primarily by increased customer delight with the dealership facility, salesperson performance and vehicle price,” said Tom Gauer, senior director of automotive retail research …
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Lexus Tops American Customer Satisfaction Survey

Lexus has rated first with U.S. car buyers in the University of Michigan’s annual American Customer Satisfaction Index (ACSI), scoring 87 out of a possible 100 points. Rounding out the top five were BMW, Buick, Mercury and Cadillac, all with a score of 86. The telephone survey, which asks car buyers to rate their satisfaction …
BrandingUSA

America’s Favorite Domestic Luxury Car = Lexus?

The global economy in effect or the growing geographic ineptitude of America? An Anderson Analytics survey asked 1,000 U.S. college students to name the county-of-origin of particular brands, one of which was Lexus. 33.7% of the respondents believed it to be an American company, with 37.3% correctly identifying the country-of-origin as Japan. Not a particularly …