Lexus Named Top Brand by Norwegian Drivers

Lexus swept all four categories of the 2012 AutoIndex customer satisfaction survey in Norway, placing first in car/driving, dealer/sales, service, & brand loyalty.
Kevin · April 29th, 2012

Lexus Named Top Luxury Brand in Edmunds Best Retained Value Awards

Lexus has been named the top luxury brand of the Edmunds inaugural Best Retained Value Awards. The awards, which recognize the brands and models with the highest projected residual value after five years — an important consideration when buying a car, as it means higher trade-in value and lower lease rates. Lexus also placed well …
Kevin · April 7th, 2011

Lexus Advisory Board

This spring, Lexus USA started an online invite-only initiative called the Lexus Advisory Board, which will be used to survey existing customers about the brand. With a current membership of 20,000 owners, this group will be polled regularly on marketing and even product planning — here’s some details from The Automotive News: Lexus is still …
Kevin · August 23rd, 2010

Automotive News Talks with German Lexus LFA Owners

Automotive News has some details on Lexus LFA sales in Europe: […]a third of the orders from Europe were placed in Germany. Lexus brought eight of those buyers to this year’s Nurburgring 24-hour endurance race in Germany to wine and dine them as two LFAs competed at the legendary circuit. Each buyer already had plunked …
Kevin · May 31st, 2010

More Information on the Lexus LFA Buying Process

As time goes on, we’re going to find the process of selling the Lexus LFA will almost be as interesting as the car itself—case in point, the Toronto Star has published some background information for potential Canadian buyers: For the first time in mainstream automotive memory, a car is being brought to market that drivers …
Kevin · November 2nd, 2009