Lexus Second Overall in American Customer Satisfaction Index

2012 Lexus LS 460

The American Customer Service Index has released their annual automotive customer satisfaction report, and Lexus placed second overall with 89 points, just one point behind Lincoln — however, David VanAmburg, managing director of ACSI, did qualify Lincoln’s position at the top:

Ford’s Lincoln brand, which is in the early stages of a makeover, had the best score at 90. But VanAmburg cautioned that its declining sales in recent years helped its score.

“What you’ll find is that precisely because a customer base is shrinking, the ACSI score can go up because essentially what’s left is your most-loyal, most-satisfied niche customer base,” he said.

Scores are based on a survey of 5,000 U.S. customers, and overall, the automotive brands averaged 84 on the 100-point scale.

[Source: Detroit Free Press]