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Akio Toyoda Visits Nürburgring

Last week, Toyota President Akio Toyoda visited Germany to test-drive two Lexus LFAs at Nürburgring: As we can see, one of the LFAs is black (likely this one), and the other is a duplicate of the yellow Nürburgring edition involved in the fatal crash that took the life of Toyota Chief test driver, Hiromu Naruse. …

Kevin · October 12th, 2010

Lexus LC 600h to Replace SC?

According to Motor Trend, Lexus is planning to replace the dearly-departed SC 430 with a brand new coupe based on the next-generation LS. Called the LC 600h, this flagship coupe would be AWD and powered by an updated version of the same 5.0L V8 Lexus Hybrid Drive found in the current LS 600hL, and is …

Kevin · October 11th, 2010

Lexus Builds Massive Driving Simulator

Lexus has created a new, extremely sophisticated simulator that fully mimics the driving experience: It’s hard to imagine what something of this magnitude would have cost, but as a way to gather precise data on otherwise dangerous driving experiences, it’s essentially priceless. Along with this commercial, a longer, more detailed explanation of the driving simulator …

Kevin · October 11th, 2010

How to Make a Lexus Wood-Carved Steering Wheel

Lexus Magazine has a new photo feature up that details the steps necessary to build one of a Lexus wood-carved steering wheel — here’s a couple of the slides that show the workmanship: Anyone who’s worked with fine woods knows that polishing raw wood is a high art form. Hardness, density, and color will vary, …

Kevin · October 10th, 2010

Hilarious Lexus IS Commercial from China

There’s just no way to describe this Lexus IS commercial from China — you’ll simply have to watch for yourself: I suppose if I went crazy and had to describe driving an IS convertible, I’d probably equate it to pulling the tabs of fifty shaken pop cans strapped to my back.

Kevin · October 8th, 2010

Lexus USA Rebates Coming?

Earlier this week, Lexus USA held its National Dealership meeting in Las Vegas, and now some details have been made public by way of The Wall Street Journal: Toyota Motor Corp. plans to offer rebates of up to $3,000 as well as subsidized financing on certain models in its Lexus brand as part of a …

Kevin · October 8th, 2010

New Lexus Enform iPhone App

Lexus USA has released a new iPhone app that works directly with the Lexus Enform telematics system: The key feature with this Lexus owners app is the ability to send destinations and locations from your iPhone to your Lexus’ navigation system, bypassing the need to type it in manually. This is a natural extension of …

Kevin · October 8th, 2010

2011 Lexus IS F Instrument Panel in Action

I’ve been curious to see the Lexus IS F’s new instrument panel in action, and this video shows just that: I like the trailing light that follows the tach needle — it’s a nice visual cue of the current revs. I wasn’t sold on this new display right away — in photos, it can look …

Kevin · October 7th, 2010

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