World’s Largest Lexus Showroom Opens in Taiwan

The world’s largest Lexus showroom has just opened in Kaohsiung, Taiwan — here are some photos: No further details at this time, but the massive size is visible in every one of these photos. What’s most impressive to me is how tasteful & understated the showroom is — very nicely done. [Source: Lexus Taiwan & …

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Kevin · September 24th, 2013

The Legacy of Toyota President & Lexus Founder Eiji Toyoda

It’s now been a week since the passing of former Toyota president & Lexus founder Eiji Toyoda, and today, James B. Treece from Automotive News has published an insightful memorial: When the Korean War broke out in 1950, the U.S. military decided that rather than scrap Toyota’s truck factories, as had been the Occupation’s plan, …

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Kevin · September 23rd, 2013

2014 Lexus IS iPad App

Finally had a chance to download the Lexus IS iPad app, and it’s a surprisingly comprehensive tool for showing how the new Lexus sedan stacks up against the competition. There are full 360° exterior and interior interactive comparisons of 2014 IS, Audi A4, Mercedes C250, & BMW 328i — here’s a couple sample screenshots: There’s …

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Kevin · September 23rd, 2013

How to Clean a Lexus LFA

When Lexus UK brought in the Perfection Detailing team to deep-clean their Pearl Blue LFA, they also used the opportunity to document how professional detailers take care of a supercar. (The level of detail shown by Perfection Detailing is extraordinary — very impressive results.) How to clean a Lexus LFA
Kevin · September 23rd, 2013

Consumers Excited About Future of Lexus

According to a worldwide survey of 30,000 consumers by brand strategy firm Lippincott, Lexus has the best momentum in the entire automotive industry. The Momentum Index measures the number of consumers that believe a brand’s best days are in front of them over those who feel the opposite — here’s what the study had to …

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Kevin · September 22nd, 2013

Autoweek Comparison: Lexus IS 300h vs. BMW 320i EDE

Autoweek, the largest car magazine in The Netherlands, tested the IS 300h against the BMW 320i EDE in their latest issue — by way of a trusty translator, here’s how the two cars compared: Can the new IS be compared to the 3-series? If you are only after driving experience, you should opt for the …

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Kevin · September 20th, 2013

Lexus RX 200t Test Mule Spotted in Japan?

Japanese magazine MAG-X has published photos of what they claim is a test mule for the turbocharged four-cylinder Lexus RX 200t — here’s the full page from the September issue: The very first mention of a possible RX 200t came in April of this year, when Lexus filed a trademark for the nameplate in Australia …

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Kevin · September 19th, 2013

Lexus to Create Live Comedy Commercials During Late Night with Jimmy Fallon

Starting tonight during Late Night with Jimmy Fallon, Lexus will be staging two live IS commercials performed by improvisational comedy troupes: In an intriguing ploy meant to harness both TV advertising and social media, NBC will allow Lexus to run a live commercial in two different ad breaks accompanying the show. In the first, set …

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Kevin · September 19th, 2013