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Should the Production Lexus RC F Look Like This?

Another day, another rendering of the rumored Lexus RC F — this time, Japanese magazine Best Car takes a guess at what the Lexus coupe might look like (click images for a larger version): Illustrating the RC F is well traveled territory (see examples one, two, three, four, five) — most look good from the …

Kevin · September 24th, 2013

Special Lexus Event in Las Vegas Tomorrow

Heads up to everyone in the Las Vegas area — Lexus is planning a video shoot on tomorrow afternoon, Wednesday September 25th, and they’re looking for some Lexus enthusiasts to attend. Perfect for Sin City, Lexus will be playing Drift Roulette with an IS F — attendees will place (non-monetary) bets on a giant wheel, …

Kevin · September 24th, 2013

World’s Largest Lexus Showroom Opens in Taiwan

The world’s largest Lexus showroom has just opened in Kaohsiung, Taiwan — here are some photos: No further details at this time, but the massive size is visible in every one of these photos. What’s most impressive to me is how tasteful & understated the showroom is — very nicely done. [Source: Lexus Taiwan & …

Kevin · September 24th, 2013

The Legacy of Toyota President & Lexus Founder Eiji Toyoda

It’s now been a week since the passing of former Toyota president & Lexus founder Eiji Toyoda, and today, James B. Treece from Automotive News has published an insightful memorial: When the Korean War broke out in 1950, the U.S. military decided that rather than scrap Toyota’s truck factories, as had been the Occupation’s plan, …

Kevin · September 23rd, 2013

2014 Lexus IS iPad App

Finally had a chance to download the Lexus IS iPad app, and it’s a surprisingly comprehensive tool for showing how the new Lexus sedan stacks up against the competition. There are full 360° exterior and interior interactive comparisons of 2014 IS, Audi A4, Mercedes C250, & BMW 328i — here’s a couple sample screenshots: There’s …

Kevin · September 23rd, 2013

How to Clean a Lexus LFA

When Lexus UK brought in the Perfection Detailing team to deep-clean their Pearl Blue LFA, they also used the opportunity to document how professional detailers take care of a supercar. (The level of detail shown by Perfection Detailing is extraordinary — very impressive results.) How to clean a Lexus LFA

Kevin · September 23rd, 2013

Consumers Excited About Future of Lexus

According to a worldwide survey of 30,000 consumers by brand strategy firm Lippincott, Lexus has the best momentum in the entire automotive industry. The Momentum Index measures the number of consumers that believe a brand’s best days are in front of them over those who feel the opposite — here’s what the study had to …

Kevin · September 22nd, 2013

Autoweek Comparison: Lexus IS 300h vs. BMW 320i EDE

Autoweek, the largest car magazine in The Netherlands, tested the IS 300h against the BMW 320i EDE in their latest issue — by way of a trusty translator, here’s how the two cars compared: Can the new IS be compared to the 3-series? If you are only after driving experience, you should opt for the …

Kevin · September 20th, 2013

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