Lexus GX 460: The Rushers


The Lexus CT 200h Dark Ride trailer reminded me of The Rushers, the short movie used to advertise the new GX 460. The video featured singer Ryan Leslie, and while I did post up the trailer, I never did link to the full movie—here it is:

Looks like The Rushers is a cross between Wanted and The Game—after a read through the Luxury Awaits mini-site, it’s a pretty elaborate little campaign that plays like a puzzle, including a Facebook page for the “mystery girl”, Nika.

One thing’s for sure, the GX sure looks good on the road.

Comments


Comments


  1. I never understood this advertising with the GX…way too complicated. Just show us the car… smile

  2. @Josh: Yeah… way too much. I think there should’ve been a little less city driving to make room for climbing up worn down stairs while carrying cargo as helicopters chase the GX which manages to handle its way through tight tunnels, take kids safely home from lacrosse, and drive through treacherous terrain to find food and first-aid after being bellowed with gunshots and missiles!