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Elvis Costello & Beethoven Star in Lexus Commercial

There’s always backlash when a musician sells his music to be featured in a commercial, but is that really necessary with Elvis Costello’s Lexus ad?: It’s a rather innocuous celebrity endorsement, but that doesn’t stop some people from taking offense. A fantastic concept, famous musicians talking up their favourite music — that it’s an commercial …

Kevin · May 30th, 2007

Fifth Gear Review of the IS220d

Another week, another Fifth Gear Lexus review posted on YouTube. This time up, it’s the Lexus IS220d, from an episode aired in 2005: There’s a few things that stand out in this review, when Tom Ford compares it to the BMW 320d: “Do you want to be able to say, ‘My car’s faster than your …

Kevin · May 30th, 2007

Dreaming of an IS Coupe & Convertible

From Japan’s car magazine Car Top comes a digital rendition of a Lexus IS Coupe & Convertible: Keep in mind this is only a photochop and has no real basis in reality, though this car has been hinted at since 2005. Really, it’s more a question of when we’ll be seeing these cars, because the …

Kevin · May 30th, 2007

America’s Favorite Domestic Luxury Car = Lexus?

The global economy in effect or the growing geographic ineptitude of America? An Anderson Analytics survey asked 1,000 U.S. college students to name the county-of-origin of particular brands, one of which was Lexus. 33.7% of the respondents believed it to be an American company, with 37.3% correctly identifying the country-of-origin as Japan. Not a particularly …

Kevin · May 30th, 2007

Fifth Gear Review of the LS460

Tom Ford of Fifth Gear, the British car show, takes a ride in the new LS460 and really talks up the technology (most of which is not available on North American models): the advanced obstacle detection system, the car’s ability to stay in lane with no user input, driver monitoring and one of the smoothest …

Kevin · May 29th, 2007

Audi Attack

Audi has gone catty and released a commercial that claws at the Lexus LS460’s ability to park itself: Not content to be oh-so-subtle with the dig, the car even slides between a LS460 and an IS350. (Is this about the LS460 winning World Car of the Year over the Audi TT?)

Kevin · May 29th, 2007

Celebrity Watch: Rupert Murdoch

In a rather surprising move, Rupert Murdoch took time out from trying to buy the Wall Street Journal to announce his intention to bring News Corporation to a “carbon-neutral” state by 2010. As part of the campaign, Murdoch “has bought a Toyota-made Lexus GS450H “green” car, and other practical measures include solar-powered golf carts to …

Kevin · May 29th, 2007

Start

It all started with the LS400. I remember the first time I noticed one, admittedly mistaking it for a Mercedes, only to see that silver L and think I’d seen something rare, like a Ferrari or a Lamborgini. Of course, that wasn’t the case, but the truth impressed me even more, a Japanese Luxury brand, …

Kevin · May 29th, 2007

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