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The Lexus & The Rain Rig

Flickr user gcbp_television has given us an insider’s view to the making of a Lexus GS450h commercial: The apparatus on top of the GS450h is called a “Rain Rig”, and it simulates a downpour from inside the vehicle. Here are some more details provided by the photographer: The rain rig was on the car for …

Kevin · June 4th, 2007

The LS600h is one of 2008’s Most Anticipated Luxury Cars

According to Forbes, the new Lexus LS600h is one of 2008’s most anticipated luxury cars. Hardly surprising, given that it’s the first hybrid available in the upper auto echelon. Other cars on the list: Rolls Royce Drophead Coupe Audi R8 Mercedes Benz SLR McLaren Roadster Infiniti G37 Cadillac CTS Maserati GranTurismo BMW M3 Porsche 911 …

Kevin · June 3rd, 2007

Lexus USA May 2007 Sales Report

Toyota USA released their May 2007 sales figures today, and it’s another record setting month for Lexus, with an increase of 2.1 percent over May 2006. For simplicity’s sake, I’ve built a handy chart to illustrate the totals: 2007 2006 % Change IS250/350 5,722 4,605 19.5 ES350 8,572 9,554 13.7 GS350 1,854 1,940 -8.1 GS430/450h …

Kevin · June 1st, 2007

Lexus ≠ Porn

The Autoweb is all abuzz with news that Toyota has sued a Detroit-based pornography site for using Lexus in their site name, Lexus Cash. The Japanese-based automaker filed a federal suit Thursday in Detroit, alleging Mario Mendoza, 26, and Katie Lynn Krzywdzinski, 24, both of Dearborn, broke trademark laws by using “Lexus” as the name …

Kevin · June 1st, 2007

Unaired ES350 Commercial Discovered on Youtube

I stumbled upon this never used Lexus ad for the ES350: How totally bizarre. As for background info, it was created by Walter Robot, an animation studio in Orange County, California, and was to be a series of commercials featuring the full Lexus lineup. The idea, according to Christopher Louie, one of the principals, “was …

Kevin · May 31st, 2007

LS600h & LS600hL Hybrid Sedans Released in Japan

Lexus has released their ultra-mega hybrid LS600h & LS600hL sedans in Japan, and The Winding Road was good enough to share some photos and a host of exceptional numbers: The Japanese cost of the base model LS600h is ¥9.7 million, or $80,000USD, with the extended wheelbase LS600hL retailing for up to ¥15.1 million, or $125,000USD. …

Kevin · May 31st, 2007

Comparison: 2007 Lexus IS350 vs. 2007 BMW 335i

Edmunds has published a head-to-head battle of the 2007 IS350 vs. the BMW 335i, and while the results are fairly predictable (Shock! The 3-series wins again), a point must be made that the test itself was skewed in favor of Bavaria. With performance being the main point of the comparison, the 335i was equipped with …

Kevin · May 31st, 2007

Elvis Costello & Beethoven Star in Lexus Commercial

There’s always backlash when a musician sells his music to be featured in a commercial, but is that really necessary with Elvis Costello’s Lexus ad?: It’s a rather innocuous celebrity endorsement, but that doesn’t stop some people from taking offense. A fantastic concept, famous musicians talking up their favourite music — that it’s an commercial …

Kevin · May 30th, 2007

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