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Lexus U.S. Open Commercial with Nick Watney, Bobby Jones, Sam Snead, and Ben Hogan

A new LS commercial debuted during last week’s U.S. Open, and it’s one of those posthumous pitchmen type of ads — Current PGA player Nick Watney picks up golf greats Bobby Jones, Sam Snead and Ben Hogan for a round of golf: A nice sentiment, I suppose, but this type of celebrity appropriation never sits …

Kevin · June 19th, 2007

New Lexus Estimated MPG

The U.S. Environmental Protection Agency has released its new system of calculating a vehicle’s estimated MPG, taking into consideration faster speeds/acceleration, air conditioning and colder outside temperatures. Lexus, like every carmaker, has seen their gas mileage drop, here’s a handy chart displaying the before & afters of the current lineup, along with their estimated yearly …

Kevin · June 18th, 2007

More on Lexus & The U.S. Open

The Pittsburgh Post-Gazette has given us more insight into Lexus’ presence at the U.S. Open: The U.S. Open at Oakmont marked the first time the USGA has used corporate sponsors in its history, and in the 107-year history of the Open. “American Express was the only other sponsor,” noted Vince Salisbury, event marketing manager for …

Kevin · June 18th, 2007

Lexus & The U.S. Open in Oakmont

The U.S. Open at Oakmont wrapped up today, and Lexus certainly did their part as the main sponsor of the event. Not only did they provide LS 460’s to every golfer during their time in Pittsburgh (with the exception of Tiger Woods, who drove a Buick Enclave), they created an incredibly extensive website at myownpursuit.com …

Kevin · June 17th, 2007

Discussion: Should Lexus ditch their name badge?

An interesting discussion has popped up over @ Club Lexus: Should Lexus remove the word “Lexus” from their vehicles? Most users (65% at last glace) like the name badge, and I have to agree. The balance of the Lexus badge, the big L logo and the model name is perfect to me, and should be …

Kevin · June 16th, 2007

Diana Krall & Oscar Peterson Star in Lexus Mark Levinson Commercial

The last of Lexus’ ads to feature musicians grooving to their favorite tunes has Diana Krall contemplating Oscar Peterson‘s Night Train: Something about this ad rubs me the wrong way, it has a more contrived feel than the others. I think it’s that tiny laugh at the end… The others, in case you missed them, …

Kevin · June 16th, 2007

Cnet Reviews the Lexus LS 600h

The latest review of the LS 600h comes from the techs at Cnet, and although it didn’t get a perfect score like the previously reviewed LS 460L, the car still came away with an exceptionally high score of 9.7/10. Mini-marks were taken away for exterior styling: And while the LS 600h is a very handsome, …

Kevin · June 16th, 2007

Edmunds Reviews the Lexus IS 250 with X Sports Package

Edmunds has posted a road test of the IS 250 with the X sports package, and save for the gripes about the embarrassing shift stick and its rubbery gear shifts, Lexus seems to have created a sports sedan capable of competing with the best in its class: Though it’s often overshadowed by the 306-hp IS …

Kevin · June 15th, 2007

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