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Behind-The-Scenes of a New Lexus RX Commercial

Yesterday, I received an anonymous email containing photos from the production of a new RX commercial being filmed in Los Angeles, with the following information: The commercial filmed in Los Angeles in August and will feature the giant pages of a pop-up book being operated by actors playing stage hands. I believe the ad is …

Kevin · September 20th, 2007

Lexus GS 450h Completes Targa Newfoundland Rally

Targa Newfoundland, a 2,200 km (1,367 miles) rally through the winding province of Newfoundland, Canada, had an interesting entry this year, a 2007 Lexus GS 450h. The course is so grueling that it’s an accomplishment to finish, which the GS 450h did, coming in 18th overall, eight minutes behind the leader, a 1969 BMW 2002. …

Kevin · September 19th, 2007

Lexus IS-F & LF-A Together on Nürburgring

This spy video montage, which shows a collection of upcoming cars taking their turn at Nürburgring, has an interesting segment featuring the Lexus IS-F and the LF-A taking a lap together (skip to 3:09 in the video for the action): The LF-A sounds like a monster compared to the IS-F, and I’m sure the additional …

Kevin · September 19th, 2007

Lexus IS-F in Silver!

As if on cue, photos emerged today on Club Lexus of a silver Lexus IS-F, taken by Claude Feltz at the 2007 Frankfurt Auto Show. Without a doubt, my point is proven, the IS-F doesn’t just look a little better in colors other than blue, it looks fantastic! (Special thanks to Claude for letting me …

Kevin · September 18th, 2007

Lexus IS-F Preview @ Edmunds

With all of the negative opinion circulating around the IS-F, this Edmunds preview seems almost upbeat: On paper the 2008 Lexus IS-F stacks up well against the M3, not to mention the Audi RS4 and Mercedes-Benz C63 AMG. In the metal, the IS-F’s appearance is polarizing (“F stands for FUGLY! The car looks wack,” said …

Kevin · September 17th, 2007

Japanese Lexus LS 600h/L Commercial: Blue Lines

In the same vein as the LS 600h/L advert posted earlier this month (and which turned out to be part of Lexus’ new UK hybrid marketing campaign), this Japanese commercial also features a practically invisible LS hybrid, though this time it’s a case of speed: Wonderfully done, I was very impressed by it.

Kevin · September 17th, 2007

Flickr Find: The Lexus LF-A @ Concours D’Elegance

It may be the processing, but this photo of the Lexus LF-A concept, taken by John Hietter at this year’s Concours D’Elegance, really shows the supercar in a different light: The over-saturation makes the LF-A look almost menacing, with the muted audience in the back finally giving me some perspective as to the size of …

Kevin · September 16th, 2007

Site News: Most Popular, Latest Comments, & A WSJ Mention

With comments picking up and some of my older posts drawing in daily traffic, I have added links to the latest comments and most popular posts to the sidebar, underneath the category links. *** Though I’m sure it’s probably automated, my site has been linked to from a Wall Street Journal article dealing with strategic …

Kevin · September 16th, 2007

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