Japanese Lexus LS 600h/L Commercial: Blue Lines

In the same vein as the LS 600h/L advert posted earlier this month (and which turned out to be part of Lexus’ new UK hybrid marketing campaign), this Japanese commercial also features a practically invisible LS hybrid, though this time it’s a case of speed: Wonderfully done, I was very impressed by it.
Kevin · September 17th, 2007

Flickr Find: The Lexus LF-A @ Concours D’Elegance

It may be the processing, but this photo of the Lexus LF-A concept, taken by John Hietter at this year’s Concours D’Elegance, really shows the supercar in a different light: The over-saturation makes the LF-A look almost menacing, with the muted audience in the back finally giving me some perspective as to the size of …

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Kevin · September 16th, 2007

Site News: Most Popular, Latest Comments, & A WSJ Mention

With comments picking up and some of my older posts drawing in daily traffic, I have added links to the latest comments and most popular posts to the sidebar, underneath the category links. *** Though I’m sure it’s probably automated, my site has been linked to from a Wall Street Journal article dealing with strategic …

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Kevin · September 16th, 2007

Lexus Press Conference @ Frankfurt 2007

The Auto Channel has posted the full Lexus press conference from the 2007 IAA Frankfurt Auto Show, presented by Karl Schlicht, Vice President of Lexus Europe: For the most part, the press conference confirms my earlier thoughts on Lexus’ presence in Frankfurt, revealing no new information, but there’s another side to it. With his singular …

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Kevin · September 14th, 2007

The White Lexus IS-F Revelation

After yesterday’s lengthy post examining Lexus’ decision to create their F-Division, I was left with an uncomfortable feeling, and it was quite clear to me where it was coming from. There is, and will always be, a distinct difference between theory and practice, and while I think it’s important for Lexus as a brand to …

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Kevin · September 13th, 2007

Lexus & The 2007 Frankfurt Auto Show

With the Tokyo Motor Show happening in less than a month, it’s no real shock that Lexus’ presence at the Frankfurt Auto Show was more than little subdued. The extent of their attendence seemed limited to only to a plastic molding of the LS 600h, pictured above, and the debut of the new GS refresh. …

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Kevin · September 13th, 2007

Lexus: Why the F?

A very interesting discussion is ongoing at The Truth About Cars, and what started out as an editorial criticizing the new IS-F’s marketing campaign has blossomed into a much deeper debate: Why does Lexus have a performance division at all? To be fair, the question does open up considerably, casting the same doubts onto Mercedes/AMG, …

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Kevin · September 12th, 2007

Lexus GX: 1st Generation Body Kits

Jaos Body Kit Manufacturer: Jaos Direct Link to Body Kit: Jaos Individual Pieces: Front Bumper, Side Step, Rear Bumper, Front Grille Toyota Aero SU Body Kit Manufacturer: Toyota Direct Link to Body Kit: Toyota Aero SU Individual Pieces: Front Bumper, Side Step, Rear Bumper, Front Grille, Replacement Rear View Mirrors,Rear Roof Spoiler, Clear Tail Lights …

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Kevin · September 11th, 2007