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Lexus Press Conference @ Frankfurt 2007

The Auto Channel has posted the full Lexus press conference from the 2007 IAA Frankfurt Auto Show, presented by Karl Schlicht, Vice President of Lexus Europe: For the most part, the press conference confirms my earlier thoughts on Lexus’ presence in Frankfurt, revealing no new information, but there’s another side to it. With his singular …

Kevin · September 14th, 2007

The White Lexus IS-F Revelation

After yesterday’s lengthy post examining Lexus’ decision to create their F-Division, I was left with an uncomfortable feeling, and it was quite clear to me where it was coming from. There is, and will always be, a distinct difference between theory and practice, and while I think it’s important for Lexus as a brand to …

Kevin · September 13th, 2007

Lexus & The 2007 Frankfurt Auto Show

With the Tokyo Motor Show happening in less than a month, it’s no real shock that Lexus’ presence at the Frankfurt Auto Show was more than little subdued. The extent of their attendence seemed limited to only to a plastic molding of the LS 600h, pictured above, and the debut of the new GS refresh. …

Kevin · September 13th, 2007

Lexus: Why the F?

A very interesting discussion is ongoing at The Truth About Cars, and what started out as an editorial criticizing the new IS-F’s marketing campaign has blossomed into a much deeper debate: Why does Lexus have a performance division at all? To be fair, the question does open up considerably, casting the same doubts onto Mercedes/AMG, …

Kevin · September 12th, 2007

Lexus GX: 1st Generation Body Kits

Jaos Body Kit Manufacturer: Jaos Direct Link to Body Kit: Jaos Individual Pieces: Front Bumper, Side Step, Rear Bumper, Front Grille Toyota Aero SU Body Kit Manufacturer: Toyota Direct Link to Body Kit: Toyota Aero SU Individual Pieces: Front Bumper, Side Step, Rear Bumper, Front Grille, Replacement Rear View Mirrors,Rear Roof Spoiler, Clear Tail Lights …

Kevin · September 11th, 2007

The Lexus Body Kit Series: GX 470

At first, the latest part in my Lexus Body Kit Series seemed to be taking the same road as my last feature, the ES 350, which yielded no kits at all. However, it turns out that there are a couple body kits for the GX 470. Two of the kits come from Toyota, built for …

Kevin · September 11th, 2007

The Lexus Global Strategy

Lexus, which has focused primarily on the American market since its inception in 1989, has been attempting to grow into the global brand, yet the results have been mixed. The Detroit News has a very interesting article on this topic: In some of the most promising, fast-growing markets such as Russia and China, Lexus is …

Kevin · September 10th, 2007

A Look at the Lexus LS 600h/L’s Driver Monitoring System

When released next month, the Lexus LS 600hL will be equipped with a group of technologies, collectively dubbed the Driver Monitoring System, that takes automotive safety to an entirely new level. From the Lexus press release: The system uses an algorithm to map the position of the driver’s facial features and monitors movement of the …

Kevin · September 8th, 2007

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