The Neiman Marcus Lexus IS-F Special Edition

Lexus has started the party early by offering a special edition of the IS-F through the Neiman Marcus Christmas catalogue. Only fifty will be made, and will sport the following differences over the “regular” IS-F: Exclusive black with white accent stitching interior Hand-polished gun-metal rims F logo embossed into headrests Numbered Special Build badge Retailing …

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Kevin · October 2nd, 2007

Lexus Introduces the IS-F to Dealers

There isn’t much to this video of the IS-F’s introduction at a Lexus District Dealer Seminar, but if you have a love of screeching tires, this one is going to be hard to beat: Chances are low, but if there’s really only one white IS-F in North America, it’s sure taken a beating. [Via: Club …

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Kevin · October 1st, 2007

Another Look at Lexus’ IS-F Marketing

It was my supreme hope that with the introduction of the official Lexus IS-F website, we would see a change in direction in the way it was marketed, but it’s remained the same: Overly flashy Ultrasonic Blue Mica exterior color and the tagline F is everything you thought we weren’t. Clearly, Lexus wants to emphasis …

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Kevin · October 1st, 2007

Lexus Launches IS-F Website

It may not have the production specs that everyone’s waiting for, but the new Lexus IS-F website makes up for it by providing just about every other detail you could possibly want, including five previously unseen videos, a ton of new photos and even the story behind the performance sedan: The IS F began with …

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Kevin · September 30th, 2007

SEMA: Video Build-Log of the Tuned Lexus IS-F by Five Axis

I’ve only just discovered a great ongoing video series being shown at MyRide, which follows the development of the tuned Lexus IS-F (plus a Toyota Yaris and Scion XD) by Five Axis that will be shown at this year’s SEMA. The series, serving as a weekly check into development, has two installments so far: Countdown …

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Kevin · September 28th, 2007

Hybrid High Performance Coming from Lexus?

Jim Farley has been a busy man over the last twenty-four hours, first dishing the dirt on Lexus’ plans in Europe, then announcing in a Bloomberg interview that Lexus could pursue high performance hybrids aimed at “enthusiast groups”. No details were given, but there’s been rumblings for some time about the possibility of a LF-A …

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Kevin · September 27th, 2007

Lexus IS-F Released to the Automotive Press

The automotive press has finally been given the keys to the upcoming Lexus IS-F, not that it means we’ll be getting any insight into the overly secretive final specs, at least according to Arthur St. Antoine of Motor Trend: Tonight I’m in Carmel, California, in preparation for tomorrow’s test drive of the all-new, hugely anticipated …

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Kevin · September 27th, 2007