New Wald Lexus IS Body Kit Photos

Wald International has updated its website with Lexus IS Body Kit photos, and they’re surely a sight for sore eyes. When it debuted in August, the only official photos featured the car wet, of all things, and were certainly not up to their usual quality. As well, they hightlighted a number of unflattering characteristics, particularly …

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Kevin · October 19th, 2007

2008 GS 460 Added to Lexus USA’s Website

In sync with the new Lexus GS commercial, the 2008 GS lineup has been added to the Lexus USA website, including the GS 460. I’m not sure if the introduction of the refreshed top-end GS could be any more low-key, though that might just be the enthusiast talking. The updated GS page has a slew …

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Kevin · October 18th, 2007

More on the New Lexus RX Pop-Up Book Commercial

Creativity Online has posted up an interview with the art director and copywriter of the Lexus RX Pop-Up Book commercial that I featured yesterday, which explains exactly how the advert was made: What was the ratio of real footage versus VFX [Video Effects]? DH [Dave Horton, Copywriter]: It was really important to keep everything looking …

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Kevin · October 18th, 2007

Lexus GS Commercial: Etiquette

It would be easy to write off the new Lexus GS commercial as a late reply to Audi’s Parking Assist mockvertisement, but in truth, it’s a much bigger statement than that: What a great distillation of Lexus — it may be a lot flashier than the ES 350 commercial I featured on the weekend, but …

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Kevin · October 17th, 2007

Lexus RX Commercial: Pop-Up Book

I’ve been waiting to see this RX commercial ever since I was sent some behind-the-scenes photos of the filming, and the final cut doesn’t disappoint: It’s hard to imagine the amount of planning necessary to pull off something like this, which doesn’t seem to use any digital effects at all. I’m surprised by the factory …

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Kevin · October 17th, 2007

Spy Shots: 2010 Lexus GX 470/4Runner?

Leftlane News has posted spy shots of either the 2009 Toyota 4Runner or the 2010 Lexus GX, you can take your guess picking which. In all honesty, with those extended tail lights, it looks more like a transformer in mid-change — a very effective camouflage job, indeed. The rear looks widened, and even a bit …

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Kevin · October 16th, 2007

Consumer Reports: The Lexus GS AWD = Below Average

The news today is that the AWD versions of the Lexus GS, along with two Toyotas, have been dropped from Consumer Reports’ 2007 Recommended list. The net result, Toyota as a whole (including Lexus and Scion) has dropped from first overall to third, behind Honda and Subaru. What were the problems with the AWD GS, …

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Kevin · October 16th, 2007

Debunking the Lexus Age Myth

Not that I don’t trust the words of an outgoing executive, but Jim Farley’s comments last week in Automotive News seem to take a rather dark spin on Lexus’ future: The news comes from former Lexus General Manager Jim Farley, who spoke with Automotive News prior to leaving his job last week to head to …

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Kevin · October 15th, 2007