Lexus GS Commercial: Etiquette

It would be easy to write off the new Lexus GS commercial as a late reply to Audi’s Parking Assist mockvertisement, but in truth, it’s a much bigger statement than that: What a great distillation of Lexus — it may be a lot flashier than the ES 350 commercial I featured on the weekend, but …

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Kevin · October 17th, 2007

Lexus RX Commercial: Pop-Up Book

I’ve been waiting to see this RX commercial ever since I was sent some behind-the-scenes photos of the filming, and the final cut doesn’t disappoint: It’s hard to imagine the amount of planning necessary to pull off something like this, which doesn’t seem to use any digital effects at all. I’m surprised by the factory …

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Kevin · October 17th, 2007

Spy Shots: 2010 Lexus GX 470/4Runner?

Leftlane News has posted spy shots of either the 2009 Toyota 4Runner or the 2010 Lexus GX, you can take your guess picking which. In all honesty, with those extended tail lights, it looks more like a transformer in mid-change — a very effective camouflage job, indeed. The rear looks widened, and even a bit …

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Kevin · October 16th, 2007

Consumer Reports: The Lexus GS AWD = Below Average

The news today is that the AWD versions of the Lexus GS, along with two Toyotas, have been dropped from Consumer Reports’ 2007 Recommended list. The net result, Toyota as a whole (including Lexus and Scion) has dropped from first overall to third, behind Honda and Subaru. What were the problems with the AWD GS, …

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Kevin · October 16th, 2007

Debunking the Lexus Age Myth

Not that I don’t trust the words of an outgoing executive, but Jim Farley’s comments last week in Automotive News seem to take a rather dark spin on Lexus’ future: The news comes from former Lexus General Manager Jim Farley, who spoke with Automotive News prior to leaving his job last week to head to …

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Kevin · October 15th, 2007

Video: Lexus LS 460 on Fire

Now this is something you don’t see every day: Don’t know exactly what would cause a car to catch fire like this, but I’m sure it’s a special sort of circumstance, especially with no other cars involved. I can’t believe people are driving right up near it, that’s just crazy.
Kevin · October 14th, 2007

Lexus ES 350 Commerical: Slice

On the face of it, this Lexus commercial is a statement of the obvious, highlighting an undoubtedly common number of sensors as though it was unique. Yet, at the same time, it manages to accurately sum up what I find so appealing about Lexus itself: “Behind every detail, there’s a detail” will now be my …

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Kevin · October 13th, 2007

Another Look at the Lexus LF-Xh Interior

If not for its futuristic overtones, the interior of Lexus’ LF-Xh could almost be considered plain, but it’s actually something much more appealing, it’s simple, minimalist. I quite like it. The center console, more than anything, makes me pray that one day these types of interiors find their way into production models. There are a …

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Kevin · October 12th, 2007