Comparison: 2008 Lexus IS 250 vs. 2008 Mercedes C200k

British car mag Auto Express has pitted the Lexus IS 250 against the Europe-only C200K version of the new Mercedes C-Class, with the Mercedes coming up with the win: The IS’s V6 has more character than the C-Class’s four-cylinder engine, but isn’t any pacier, unless pushed hard. The IS250 costs more in SE-L trim, too, …

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Kevin · October 3rd, 2007

Consumer Reports Comparison: The Lexus LS 460L vs. The Mercedes S550

In their November issue, Consumer Reports has compared the Lexus LS 460L and Mercedes S550, which the LS 460L handily won, scoring 99/100 versus 86/100 for the S550. While I certainly wouldn’t argue with the outcome of their comparison, I think Consumer Reports has gone off the deep-end, listen to this logic: The Lexus LS …

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Kevin · October 2nd, 2007

The Neiman Marcus Lexus IS-F Special Edition

Lexus has started the party early by offering a special edition of the IS-F through the Neiman Marcus Christmas catalogue. Only fifty will be made, and will sport the following differences over the “regular” IS-F: Exclusive black with white accent stitching interior Hand-polished gun-metal rims F logo embossed into headrests Numbered Special Build badge Retailing …

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Kevin · October 2nd, 2007

Lexus Introduces the IS-F to Dealers

There isn’t much to this video of the IS-F’s introduction at a Lexus District Dealer Seminar, but if you have a love of screeching tires, this one is going to be hard to beat: Chances are low, but if there’s really only one white IS-F in North America, it’s sure taken a beating. [Via: Club …

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Kevin · October 1st, 2007

Another Look at Lexus’ IS-F Marketing

It was my supreme hope that with the introduction of the official Lexus IS-F website, we would see a change in direction in the way it was marketed, but it’s remained the same: Overly flashy Ultrasonic Blue Mica exterior color and the tagline F is everything you thought we weren’t. Clearly, Lexus wants to emphasis …

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Kevin · October 1st, 2007

Lexus Launches IS-F Website

It may not have the production specs that everyone’s waiting for, but the new Lexus IS-F website makes up for it by providing just about every other detail you could possibly want, including five previously unseen videos, a ton of new photos and even the story behind the performance sedan: The IS F began with …

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Kevin · September 30th, 2007

SEMA: Video Build-Log of the Tuned Lexus IS-F by Five Axis

I’ve only just discovered a great ongoing video series being shown at MyRide, which follows the development of the tuned Lexus IS-F (plus a Toyota Yaris and Scion XD) by Five Axis that will be shown at this year’s SEMA. The series, serving as a weekly check into development, has two installments so far: Countdown …

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Kevin · September 28th, 2007