Lexus Commercial: H is for Hybrid

I don’t know about the rest of the world, but here in Canada, the Lexus commercial Moments was in heavy rotation for quite some time, and was incredibly received (I know this, because people actually talked to me about it). In light of that, it comes as no surprise that the ad execs went for …

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Kevin · October 12th, 2007

Flickr Find: A Real Bad Day

If you’re a LX 470 owner, you may want to steer clear of Jamaica, Queens: I asked the photographer, Flickr user underwaterdemolitionman if he had found this in a lake, here was his reply: I’m as sure as you are that it’s one hell of a tale but i got there after “the end.” The …

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Kevin · October 11th, 2007

Lexus General Manger Bolts to The Blue Oval

Jim Farley, general manager of Lexus and brother of Chris Farley, has been lured to Detroit, taking the position of Chief Marketer & Communications at Ford: Farley’s arrival [at Ford] also will be yet another high-profile defection from vaunted Toyota to a Detroit automaker, suggesting that highly regarded industry pros see opportunity in their beleaguered …

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Kevin · October 11th, 2007

Lexus Japan’s IS-F Special Site

Watching the revving Flash loader of the Japanese IS-F “Special Site”, I thought I was about to see a varation of the US version, but that wasn’t the case at all. Instead, I was treated to something really special, in what could only be described as a bad soap opera, right down to the camera …

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Kevin · October 10th, 2007

Tokyo Motor Show: The Lexus LF-Xh Concept

In preparation for the Tokyo Motor Show, Lexus has announced their latest concept, the LF-Xh, though I think it’s safe to call it by its real name, the 2009 RX. The exterior design is pure L-Finesse as applied to the RX. The front-end is a touch too stubby, and there’s a bunch of the standard …

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Kevin · October 10th, 2007

The Lexus IS-F Price Guessing Game

Now that the performance figures of the IS-F have been released, there remains only one significant mystery surrounding the car: How much will it cost in the US? One way to figure it out is to take the Japanese price and go backwards, but a straight-up conversion of the ¥7.66 million retail in US dollars …

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Kevin · October 9th, 2007

Lexus LS 460 Commercial: Anechoic Chamber

As a companion to the commercial I posted on the weekend, the message in this LS 460 advert is certainly much clearer: Something about this pair of commercials fails to impress me, the cabin isolation and ultra-quiet engine are definitely features to promote, but I found the sound in both to be incredibly abrasive. It’s …

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Kevin · October 8th, 2007

Lexus September 2007 Sales Report

Almost missed the September US Lexus sales figures: 2007 2006 % Change IS250/350 3,757 4,319 -9.5 ES350 6,491 5,851 15.4 GS350 1,587 2,485 -33.6 GS430/450h 81 221 -61.9 SC430 297 457 -32.4 LS460/600h L 2,918 898 237.9 Total Cars 15,131 14,231 10.6 RX350/400h 7,841 8,688 -6.1 GX470 1,964 2,291 -10.8 LX470 178 490 -62.2 Total …

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Kevin · October 8th, 2007