WedsSport Reveals Lexus IS Drift Racer

WedsSport, a Japanese performance tuner, has revealed its Lexus IS 350 drift car, which is destined to compete in the D1 Grand Prix,  the preeminent professional drifting series. NZ Performance Car has some details: …the company has been slowly developing this new car which is, not surprisingly, powered by a Supra derived 2JZ-GTE motor. The …

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Kevin · October 13th, 2008

Lexus LS 600hL Commercial: Kite

What begins as a headscratcher ends up being a very effective commercial for some exclusive Lexus technology: My first time watching the commercial, I immediately though of one particularly weird commercial from a while back, but in actuality it was a very convincing application of the driver monitoring system. [Via: Steadywinds]
Kevin · October 13th, 2008

Fox Marketing Lexus IS-F in Dallas this weekend

The orange modded Lexus IS-F by Fox Marketing/Artisan Performance will be making an appearance at the Hot Import Night in Dallas this Saturday. Here’s a brand new photo of the car along with some other details: [Brian Fox will] have the car at the Dallas HIN on Saturday, and from there he plans to take …

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Kevin · October 10th, 2008

Lexus IS 250C Showing at Australia International Auto Show

Fresh from its debut at the Paris Auto Show, the Lexus IS 250C is now making an appearance at the Australia International Auto Show. When asked about the new convertible, Lexus Australia GM John Roca had this to say: “For the first time in Lexus history we can now claim we have an IS range…[it] …

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Kevin · October 9th, 2008

2001 Lexus IS 300 Commercial: Sufficiently Radical

With all the economic doom & gloom, let’s indulge in some stress of an entirely different sort: Joe’s a little too risky, if you ask me. His little move has backfire written all over it.
Kevin · October 8th, 2008

Lexus Global Sales Slipping

Responding to a report that Toyota may be unable to achieve its projected global sales target, Senior Managing Director Yoichiro Ichimaru shared some details about the current state of Lexus sales worldwide. According to Market Watch: …[Toyota] will open a showroom in Tokyo for its upscale Lexus brand vehicles that is designed to draw in …

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Kevin · October 8th, 2008

Europa Press Interviews Lexus Europe Vice-President

Some interesting facts came out of a Europa Press interview with Lexus Europe vice-president Andy Pfeiffenberger — from the translated text: …the vice president of the European subsidiary of Toyota said his company expected its sales this year on the European continent will be reduced by about 11%, to about 48,000 units, due to economic …

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Kevin · October 7th, 2008

Lexus Canada September 2008 Sales Report

Lexus Canada saw sales soar 37.6% in September, bucking the direction of country’s softening auto market and marking the ninth straight record month. Overall, the brand sold 1,351 units, and although Lexus Canada doesn’t publish it’s full model-by-model breakdown, there were a few choice tidbits in the press release: Lexus IS sales jumped 51.9% The …

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Kevin · October 6th, 2008