Lexus IS-F Australian Pricing Announced

2009 Lexus IS-F

Good things come to those who wait!

Australia will finally be able to purchase the Lexus IS-F in late October, and even better, the super sedan’s pricing significantly undercuts the competition.

Retailing for $129,000 AUD (approx. $89,700 USD), the IS-F will be $15,365 AUD less than the Mercedes C63 and as much as $33,901 AUD less expensive than the BMW M3. Mr. John Roca, Lexus Australia’s Chief Executive, has more:

“IS F enters one of the most competitive categories,” Mr Roca said. “This category is all about passion and brand values. With the IS F we have the brand values – the passion comes with the first drive.

“The core Lexus values are what will set us apart from the competition. Lexus is extremely excited about the arrival of the IS F and the new clientele it will bring. Furthermore, Lexus now has a hero car that will stimulate sales of other IS models,” said Mr Roca.

In North America, this trio of cars retails for roughly the same amount (before options), but in Australia, the difference between an IS-F and an M3 roughly translates to $23,600 USD. That’s staggering.

[Source: Japanese Sports Cars]