Lexus Hybrid Advertisement Banned in UK

In a replay of last year, a Lexus RX 450h 400h advertisement has been banned by the UK’s Advertising Standards Authority: (Click for a larger version) The press ad, for the Lexus RX 400h, made the claim: “perfect for today’s climate. (And tomorrow’s) … Driving the world’s first luxury hybrid SUV makes environmental, and economic, …

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Kevin · September 24th, 2008

Lexus Launches L Studio Broadband Channel

Lexus has launched an online entertainment “channel” today called L Studio, which looks to be a continuation of the company’s movement towards becoming a true lifestyle brand. From Reuters: The carmaker is launching an Internet-only branded channel Tuesday (September 23) stocked with a full slate of original programing headlined by [Lisa] Kudrow [from Friends] in …

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Kevin · September 23rd, 2008

I Dream of Jeannie Lexus RX Commerical

It’s only nine years old, but this 1999 Lexus RX commercial featuring Jeannie from I Dream of Jeannie really feels like it’s from another era entirely: Lexus’ current phase of emotionally-driven advertising is interesting and all, but there’s definitely something to be said for some straight forward throwaway humor.
Kevin · September 23rd, 2008

SEMA 2008: Import Tuner’s Lexus IS-F (Work in Progress)

With four modified Lexus IS-Fs expected at SEMA this year, it’s only a matter of time before each and every one of them makes an Internet appearance. We’ve already seen the Fox Marketing/Artisan Performance IS-F, and now Import Tuner Magazine has posted some work-in-progress photos of their project car, including the shot above of an …

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Kevin · September 22nd, 2008

Lexus GS 450h Finishes 6th in Targa Newfoundland

The Targa Newfoundland race concluded on Saturday, with Lexus GS 450h making a late push to finish 6th place. Here’s the summary written by Team Lexus’ driver, Mark Lachapelle: Team Targa Lexus chose to make a very different entrance and arrival. Co-driver Alan Ockwell and I simply drove up in total silence, running on electric …

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Kevin · September 21st, 2008

Winding Road Takes on Tokyo, the Lexus IS-F and the Nissan GT-R

The latest issue of Winding Road magazine has a feature article that brings together the new class of Japanese performance cars for a test drive through Tokyo, and the Lexus IS-F is rewarded with a large helping of praise: The IS-F is almost as striking as the GT-R. The bulbous nose that struggles to contain …

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Kevin · September 19th, 2008

Lexus GS 450h Targa Update

It’s been an up and down couple days for the Targa GS 450h — after completing Day 1 with zero errors, Team Lexus fell back to 15th place on Day 2. And now, yesterday, they surged forward and ended the stage in 8th position. This is quite a feat, though driver Marc Lachapelle stays humble …

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Kevin · September 18th, 2008

Lexus LF-A Continues Nürburgring Testing

Regardless of the rumor Autoblog was circulating about the Lexus LF-A’s demise, prototype testing is still ongoing at Nürburgring, and Motor Authority has the photos to prove it. Here’s a sampling: Nothing we haven’t seen before, though I can never pass up the chance to post matte black paint jobs. That last photo is curious, …

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Kevin · September 18th, 2008