Videos – Page 15 | Lexus Enthusiast

Great Lexus IS-F Video from SEMA 2007

Posted by krew on November 14th, 2007

There’s lots of details in this WebRidesTV video from SEMA 2007, from a great look at the Five Axis Project IS-F to Scott Pruett’s demonstration of IS-F with VDIM on/off: Looks like the IS-F’s release date is firming up. Brian Bolain, the Lexus national advertising and media manager, reveals that the car should hit the …

Video Comparison of the Lexus IS-F, BMW M3 & A...

Posted by krew on November 9th, 2007

Coming from an automotive marketing company that counts Lexus as a client, this AMCI video comparing the IS-F with the BMW M3 and Audi RS4 does seem more than a little bias, but that doesn’t stop it from being a great watch: To be fair, test driver Dave Sherman doesn’t proclaim the IS-F the king, …

Lexus LS 460 Commercial from The Middle East

Posted by krew on November 8th, 2007

While I’m certainly no expert about what it’s like to be wealthy in the Middle East, this Lexus commercial really captured my imagination — beautiful homes, giant yachts, private jets and LS 460s all round: As strange as it is to say, they picked a great actor for this ad, who carries it with his …

Video from the Lexus LF-Xh Debut at the Tokyo Moto...

Posted by krew on October 31st, 2007

Courtesy of my favorite Japanese Lexus blog, The Lexus Times, comes video from the Tokyo Motor Show debut of the LF-Xh: I think all that remains is to remove the wheels and set this thing up with some sort of anti-gravity propulsion.

1st Generation Comparisons Competitors Lexus IS-F Reviews Videos

Edmunds Comparison: Lexus IS-F vs. Audi RS4

Posted by krew on October 28th, 2007

Edmunds has pitted the Lexus IS-F against the Audi RS4, and in what might be the first published IS-F comparison test. The results, unfortunately, were not pretty, as this is a fairly one-sided affair, with the RS4 pulling far ahead of the IS-F in every category. Their conclusion really says it all: The 2009 Lexus …

Winding Road Reviews the 2008 Lexus IS-F

Posted by krew on October 26th, 2007

The thing that stands out most about Winding Road’s review of the 2008 Lexus IS-F is its attention to detail, seemingly every faucet of the IS-F is extensively covered, and is accompanied by some of the best photos I’ve seen yet. While most reviews so far have been positive, Winding Road is exuberant with its …

Advertising Commercials Videos

Two Crazy Spanish Lexus IS Commercials

Posted by krew on October 20th, 2007

I tried to total up number of insane moments in these two Spanish Lexus IS commercials, but lost count at the Lexus surfboard: I’m seriously having a hard time writing this through the tears of laughter. Surely, we’re looking at the first time the Lexus V6 engine has been compared to a pregnant woman’s belly. …

Lexus GS Commercial: Etiquette

Posted by krew on October 17th, 2007

It would be easy to write off the new Lexus GS commercial as a late reply to Audi’s Parking Assist mockvertisement, but in truth, it’s a much bigger statement than that: What a great distillation of Lexus — it may be a lot flashier than the ES 350 commercial I featured on the weekend, but …

Lexus RX Commercial: Pop-Up Book

Posted by krew on October 17th, 2007

I’ve been waiting to see this RX commercial ever since I was sent some behind-the-scenes photos of the filming, and the final cut doesn’t disappoint: It’s hard to imagine the amount of planning necessary to pull off something like this, which doesn’t seem to use any digital effects at all. I’m surprised by the factory …

Video: Lexus LS 460 on Fire

Posted by krew on October 14th, 2007

Now this is something you don’t see every day: Don’t know exactly what would cause a car to catch fire like this, but I’m sure it’s a special sort of circumstance, especially with no other cars involved. I can’t believe people are driving right up near it, that’s just crazy.

Advertising Commercials Lexus Lexus ES Lexus ES: Fifth Generation Videos

Lexus ES 350 Commerical: Slice

Posted by krew on October 13th, 2007

On the face of it, this Lexus commercial is a statement of the obvious, highlighting an undoubtedly common number of sensors as though it was unique. Yet, at the same time, it manages to accurately sum up what I find so appealing about Lexus itself: “Behind every detail, there’s a detail” will now be my …

Advertising Canada Commercials Videos

Lexus Commercial: H is for Hybrid

Posted by krew on October 12th, 2007

I don’t know about the rest of the world, but here in Canada, the Lexus commercial Moments was in heavy rotation for quite some time, and was incredibly received (I know this, because people actually talked to me about it). In light of that, it comes as no surprise that the ad execs went for …

Lexus LS 460 Commercial: Anechoic Chamber

Posted by krew on October 8th, 2007

As a companion to the commercial I posted on the weekend, the message in this LS 460 advert is certainly much clearer: Something about this pair of commercials fails to impress me, the cabin isolation and ultra-quiet engine are definitely features to promote, but I found the sound in both to be incredibly abrasive. It’s …

Lexus LS 460 Commercial: Pin Drop

Posted by krew on October 6th, 2007

I’ll admit, the first time I watched this commercial I actually felt confused: I understood the concept, the LS 460 being so quiet while running that you could hear a pin drop, but the commercial is muddled enough that I had to watch it a couple times to really get it. I blame it on …

Lexus Introduces the IS-F to Dealers

Posted by krew on October 1st, 2007

There isn’t much to this video of the IS-F’s introduction at a Lexus District Dealer Seminar, but if you have a love of screeching tires, this one is going to be hard to beat: Chances are low, but if there’s really only one white IS-F in North America, it’s sure taken a beating. [Via: Club …

1st Generation Lexus IS-F Videos

The Lexus IS-F Shows Off

Posted by krew on September 25th, 2007

When the Lexus IS-F hit the Laguna Seca Raceway during the California Taste of Lexus Event, there was a deluge of video released by spectators, but nothing, and I mean NOTHING that compares to the following video: Expert editing, amazing angles, fantastic sound — until I find out otherwise, I’m going to assume this is …

Lexus ES 350 Commercial: Panoramic

Posted by krew on September 24th, 2007

This Lexus ES 350 commercial highlights my favorite feature of the car, and perhaps one of my favorite optional features of all time, the panoramic glass roof: The glass roof is perfectly suited to the overall design of the ES, and really the only Lexus I could picture with it. Perhaps it’s only because I’ve …

Lexus LS 460 with Air Runner Suspension

Posted by krew on September 23rd, 2007

Ridiculously dropped suspensions can be a great look, but not without a huge sacrifice of ride quality and the potential for some serious body damage. However, for every problem there is a (expensive) solution, as evidenced by this video of an LS 460 with an Air Runner suspension system, which allows for variable ride height …

Lexus IS-F & LF-A Together on Nürbur...

Posted by krew on September 19th, 2007

This spy video montage, which shows a collection of upcoming cars taking their turn at Nürburgring, has an interesting segment featuring the Lexus IS-F and the LF-A taking a lap together (skip to 3:09 in the video for the action): The LF-A sounds like a monster compared to the IS-F, and I’m sure the additional …

Japanese Lexus LS 600h/L Commercial: Blue Lines

Posted by krew on September 17th, 2007

In the same vein as the LS 600h/L advert posted earlier this month (and which turned out to be part of Lexus’ new UK hybrid marketing campaign), this Japanese commercial also features a practically invisible LS hybrid, though this time it’s a case of speed: Wonderfully done, I was very impressed by it.

Autoshows Europe Videos

Lexus Press Conference @ Frankfurt 2007

Posted by krew on September 14th, 2007

The Auto Channel has posted the full Lexus press conference from the 2007 IAA Frankfurt Auto Show, presented by Karl Schlicht, Vice President of Lexus Europe: For the most part, the press conference confirms my earlier thoughts on Lexus’ presence in Frankfurt, revealing no new information, but there’s another side to it. With his singular …

Sponsorships USA Videos

Lexus US Virtual Open Winner Crowned

Posted by krew on September 7th, 2007

Happening much faster than I expected, the Lexus US Virtual Open tennis finals were held yesterday in a match between Benjamin Melinger and Peter Reyes, with Melinger winning after a fierce battle: Melinger, of course, wins the grand prize, a year-long lease of the upcoming Lexus IS-F. I can’t help but wonder how great this …

Lexus LS 600h Commercial: Hybrid Drive

Posted by krew on September 3rd, 2007

The Lexus 600h is available only in Japan and Europe, which might explain why this commercial hasn’t made it to North American shores: It’s funny, because the invisible digital effect featured here reminds me of the car option I’m looking most forward to: the portable force field. Sure, there’s deeper, more important applications for the …

Commercials Sponsorships USA Videos

New US Tennis Open Commercial with Andy Roddick: The Bi...

Posted by krew on August 31st, 2007

There’s a new IS commercial airing as part of Lexus’ US Tennis Open Sponsorship, featuring Andy Roddick chasing a tennis ball through New York streets: There’s a few interesting things about this commercial, one of which is a major disappointment. As you may know, Lexus is also sponsoring a US Tennis Virtual Open during the …

Tony Soprano & The Lexus LS 400

Posted by krew on August 28th, 2007

It’s always a blast seeing your favorite cars featured in TV and movies, and what what an appearance the Lexus LS 400 made in the first episode of the Sopranos (Warning: Contains coarse language and violence, viewer discretion advised): I don’t even like my girlfriend driving my car, and she’s not in the habit of …

Lexus IS 250 Commercial: The Valet

Posted by krew on August 27th, 2007

There’s something about the sound in this Lexus IS 250 commercial that really commanded my attention, the overprocessed blues music, the paddleshift click, the breathlessness, it all comes together so well: I wonder why the IS 250 and IS 350 have separate commercials, wouldn’t it make more sense to market them as a single model?

Autoshows Official Events USA Videos

The Lexus IS-F 1/4 Mile Dyno Run

Posted by krew on August 27th, 2007

For the Taste of Lexus Evening Edition in Arcadia this past weekend, the IS-F was available for the public to test-drive — only catch was, it was on a dynamometer: The exhaust note is smooth and powerful, and the shifting is practically seamless. No dyno results were shown, but one Club Lexus tester felt there …

Events USA Videos

Lexus IS-F @ SoCal Taste of Lexus Event

Posted by krew on August 19th, 2007

The new Lexus IS-F was in Southern California this week, flown in from Japan for the Orange County Taste of Lexus event, where some members of Club Lexus were lucky enough to get some in-car time with chauffeured laps around the famous Laguna Seca racetrack. Here’s a great video look at the time on the …

Lexus SC 430 Commercial with Andy Roddick for the U.S. ...

Posted by krew on August 16th, 2007

This SC 430 commercial featuring Andy Roddick and Christopher Fairbanks defies the usual Lexus formula of heightened drama and takes an altogether different route: This went completely over my head, with such a strange combination of elements. A famous tennis player, a comedian, a tree frog story and a sixties era green-screen, how could these …

Classic 1992 Lexus LS Commercial: Money in the Bank

Posted by krew on August 15th, 2007

As an LS 400 owner, I always get a kick out of seeing the old commercials pop up on Youtube: It’s interesting that Lexus has maintained a very distinctive look to their advertising over the years. Save for the grainy VHS look and the car featured, this commercial could easily appear on TV today. Now …

Another Wild (but Formal) Japanese Commercial for the L...

Posted by krew on August 11th, 2007

It would be remiss of me not to post this second lion-man Lexus RX 300/Harrier commercial, considering how floored I was by the first one: This one is even better than the first, as we get to see lion-man lounging by the pool, reading a report, while his beauty swims in the pool. I’m so …

Wild (but Formal) Japanese Commercial for the RX 300/Ha...

Posted by krew on August 7th, 2007

I’m unsure exactly how this commercial would have been pitched, “You see, there’s this lion-man, ok, and he rescues this damsel in distress, all while driving a Harrier! Wild but Formal!”: Seriously, a lion-man? (Thought it was very cool to see a body kit advert at the end of the commercial, though.)

Lexus LX Lexus LX: Third Generation Previews Videos

A Video Introduction to the Upcoming Lexus LX 570

Posted by krew on August 3rd, 2007

The Lexus LX 570 is still about six months away from release, but it’s close enough to get revisit its new features over the outgoing LX 470. Luckily, Edmunds has published a video that does just that: This new edition of the LX has been redesigned from the ground up, and includes a host of …

Commercials Sponsorships Videos

Lexus U.S. Open Commercial: Road Trip

Posted by krew on July 25th, 2007

The final Lexus commercial from the US Open has just appeared on the Internet, courtesy of my favorite Youtuber, bbakshow: Surprising as it may be, people searching for this commercial have made up an significant percentage of my traffic since launch, and I’m very happy to have found it. Being my first time seeing it, …

Andy Rooney Tracks Down His Old Lexus

Posted by krew on July 24th, 2007

When I started this site, never did I think I would see the day where I’d be writing about Andy Rooney, but the world’s a funny place, and I go where the Lexus news takes me. I’m sure that most people, after selling or trading in a car, have wondered where it ended up, who …

Lexus IS 250 Commercial: Ball Bearing Precision

Posted by krew on July 23rd, 2007

The IS 250 may lack the IS 350’s power, but it definitely has a trump card if you need traction, namely All-Wheel Drive: The IS series is a confusing one, the IS 250 has the option of a manual transmission and AWD, while the IS 350 gets the bigger engine (with an extra 100hp) but …

The GS 350 Exploding Donut

Posted by krew on July 22nd, 2007

Two GS Donut videos in one day? Seriously? This second video continues on the grand tradition of Russian Lexus Destruction, only this time there’s blood and exploding rubber: For the life of me, I don’t understand why the cameraman inside the car didn’t pull back when he started seeing sparks. Crazy Russians!

Lexus GS Lexus GS: Second Generation Videos

Lexus GS 300 Super Criminal Donut

Posted by krew on July 22nd, 2007

For sheer volume, there’s few things I come across more on Youtube than Lexus’ doing donuts. Practically an everyday event, I’ve never thought to feature a single one until now. Crazy speed, residential area, tight turning radius: To top it off, if the description is to be believed, the car’s stolen, meaning this whole video …

Japan Lexus LFA Videos

Lexus LF-A Promo Video?

Posted by krew on July 19th, 2007

I’m unable to say for sure, but this three-minute video clip of the Lexus LF-A has a very authentic air to it: It’s similar in look to the video shown during the LF-A unveiling at the 2007 Detroit Auto Show, and could very well be direct from the source. Still, there’s enough of a rough …

Lexus ES 350 Commercial: Goosebumps

Posted by krew on July 18th, 2007

The opening shot of this commercial is pure gold, though I have to admit a crash-test dummy getting goosebumps is a bit freaky: One of my favorite things about the new ES 350, which you can only catch of glimpse of in this commercial, is the optional Panorama Glass roof. It almost folds up like …

Redneckin’ in a Lexus IS 350

Posted by krew on July 14th, 2007

I can’t conceive of a single reason why someone would take their brand new IS 350 into a field to do doughnuts, but it certainly isn’t the first time I’ve been left speechless by a Lexus owner.

Russia Videos

Man Smashes Lexus With a Steel Pipe

Posted by krew on July 13th, 2007

If you’re adverse to automotive violence, best avert your eyes, as this guy has some serious pedestrian rage: As is the nature of this type of video, I’m left with more questions than answers: What was that all about? Where did he get the steel pipe? What is it with Russia and destroying Lexus’?

Europe Lexus LFA Racing Spy Shots Videos

Additional Footage of the LF-A at Nürburgring

Posted by krew on July 11th, 2007

We’ve all seen the Edmunds video of the prototype LF-A tearing up Nürburgring, but this additional footage, posted by Viper Productions on Youtube, really shows off the confirmed V-10 engine: Seems much faster than in the Edmunds video, it’s practically a black roaring blur. Now, the only question is, when is this blasted car going …

Spy Shots Videos

Lexus IS-F Prototype Filmed on the Streets of LA

Posted by krew on July 11th, 2007

You can forgive the shakiness of this cameraman, it’s not every day you see a IS-F prototype sitting at a stoplight: What stands out most for me are the wheels, they’re absolutely fantastic and easily my favourite design from Lexus yet. Still can’t say I’m feeling those massive side vents though. But the one thing …

Fifth Gear: Melanie C & Her RX 400h

Posted by krew on July 10th, 2007

It’s fairly bereft of any substance, but Fifth Gear had a mini-interview with Melanie C (of Spice Girls fame) about her choice of vehicle: Seems like she couldn’t stop herself from plugging her album, though listening to her own albums to learn the lyrics is so appropriate it could almost be true.

Advertising Commercials Sponsorships Videos

Lexus Commercial: Which Golfer Will You Be?

Posted by krew on July 7th, 2007

It’s starting to feel like an everyday occurrence to find something linking Lexus with golf, and today’s no exception. As part of their U.S. Open sponsorship, three commercials were made, one of which I’ve already posted about, and here’s another: I’ll admit, at first this commercial confused me, as I searched for some connection between …

Lexus LS 600hL on a Norwegian Test Track

Posted by krew on July 5th, 2007

Norwegian website Dinside Motor took an LS 600h L through its paces, hitting 160mph and showing off some major bodyroll: I like to see these kind of tests, it’s so much more interesting to see the handling instead of reading about it.

Advertising Commercials Lexus SC Lexus SC: First Generation Videos

Classic Lexus SC 400 Commercial

Posted by krew on July 4th, 2007

Old Lexus commercials have been popping up on Youtube non-stop — First was the LS 400 double shot, and now we have the inaugural SC 400 ad: The snapshot camera effect has to be my favorite part, it just screams of the nineties.

Advertising Commercials Lexus Lexus ES Lexus ES: Fifth Generation Videos

Lexus ES 350 Commercial: Instinct

Posted by krew on July 3rd, 2007

The most impressive aspect of this Lexus ES 350 commercial is how real the situation feels: The different perspectives of the same accident, the unavoidable crash, the skittering truck, the click-whirr of the advanced safety system, all make for a very immersive experience. Before impact, I actually recoiled in my chair.

Lexus LS Lexus LS: Fourth Generation Mods Videos

The Lexus LS 460 Riding on Sevas Forged Wheels

Posted by krew on July 3rd, 2007

Here we have an LS 460 dropped low on a set of Sevas Forged Wheels: Not a very big fan of the multi-mini-spoke rim, and the sheer size of these wheels overpower the car, but they do have a certain charm. I especially like the look of these wheels in motion, they give off an …

Classic 1990 LS 400 Commercials

Posted by krew on June 26th, 2007

Someone must have been digging through their old VCR tapes, because here’s two VHS quality commercials from the LS 400’s inaugural advertising campaign: Funny story about the first commercial, taken from the book Lexus: The Relentless Pursuit: What the ad didn’t say — and what Team One [Lexus’ Advertising Agency] members didn’t know until later …

Top Gear Comparison: Lexus SC 430 vs. Hyundai Tiburon

Posted by krew on June 23rd, 2007

I can’t say that the SC 430 is my favorite car in Lexus’ lineup, but Top Gear took it one step further, declaring it “the worst car on sale today”. When comparing it to the Hyundai Tiburon, it was hardly even a contest: “Dreadful”. “Horrible”. “Charmless”. I’m honestly surprised the host didn’t drive the SC …

Lexus LFA Spy Shots Videos

Spy Video of the Prototype Lexus LF-A

Posted by krew on June 20th, 2007

Edmunds has managed to scare up a video of the Lexus LF-A prototype during last week’s run around Nürburgring: Seeing the supercar in motion is much more impressive than the spy photos, the speed is positively overpowering. In their analysis of the footage, Edmunds makes some rather astute observations: Judging from the roar, the LF-A …

Audio Commercials Videos

Diana Krall & Oscar Peterson Star in Lexus Mark Lev...

Posted by krew on June 16th, 2007

The last of Lexus’ ads to feature musicians grooving to their favorite tunes has Diana Krall contemplating Oscar Peterson‘s Night Train: Something about this ad rubs me the wrong way, it has a more contrived feel than the others. I think it’s that tiny laugh at the end… The others, in case you missed them, …

Audio Commercials Videos

John Legend & Nina Simone Star in Lexus Mark Levins...

Posted by krew on June 15th, 2007

Enough people have been searching the site for this ad that I consider it my duty to post it up — Lexus has three commercials currently in rotation with musicians speaking on their favorite songs, this one features John Legend jazzing out to Nina Simone: Apparently, this Nina Simone song has led to some very …

How to Restore a First Generation Lexus LS 400

Posted by krew on June 14th, 2007

Wheeler Dealers was a british TV show with a very simple premise: buy a beat-up classic, restore it, and sell it off for a profit. In one episode, they tackle a first generation LS 400 (judging by the rims, a 91-92 model), purchased from some poor sod for £1300. Here’s the first part to whet …

The Lexus LS 600h Commercial: Fast Reimagined

Posted by krew on June 13th, 2007

The LS 600h commercial Fast Reimagined has been posted to Youtube, and it’s classic Lexus imagery: For a little background information, I found an interview with the digital effects team at Dexigner: For this spot’s end-footage of the car, Balden explained that the Lexus was shot with a Canon digital SLR on the end of …

Lexus LS 460 Hold Button Demonstation

Posted by krew on June 12th, 2007

Youtube user h4×0r0x was nice enough to post a demonstration of rather unique LS series feature found on the steering wheel, namely the Hold button: As you can see, this button allows you to hold your brakes, meaning that you can rest your feet while at a stoplight. In essence, we’re looking at the anti-cruise …

Do Not Try This

Posted by krew on June 8th, 2007

Warning: This is not for the faint of heart. In a bid for first place in the “Stupidest thing you can do with a Lexus” contest, an absolutely insane Saudi Arabian teenager decided to drive 150/mph in an LS 430 LX 470 at night…all while sitting in the backseat. Don’t believe me? Turn down your …

Hyundai’s Azera vs. LS 460 Commercial

Posted by krew on June 7th, 2007

After the results of the Total Quality Index survey, I decided to do a little Hyundai Youtube surfing and found a recent Azera ad comparing it to the LS 460: My personal disdain of Kelsey Grammer notwithstanding, and the fact that there are far more differences than similarities between the Azera and the LS 460, …

Unaired ES350 Commercial Discovered on Youtube

Posted by krew on May 31st, 2007

I stumbled upon this never used Lexus ad for the ES350: How totally bizarre. As for background info, it was created by Walter Robot, an animation studio in Orange County, California, and was to be a series of commercials featuring the full Lexus lineup. The idea, according to Christopher Louie, one of the principals, “was …

Advertising Audio Commercials Videos

Elvis Costello & Beethoven Star in Lexus Commercial

Posted by krew on May 30th, 2007

There’s always backlash when a musician sells his music to be featured in a commercial, but is that really necessary with Elvis Costello’s Lexus ad?: It’s a rather innocuous celebrity endorsement, but that doesn’t stop some people from taking offense. A fantastic concept, famous musicians talking up their favourite music — that it’s an commercial …

Fifth Gear Review of the IS220d

Posted by krew on May 30th, 2007

Another week, another Fifth Gear Lexus review posted on YouTube. This time up, it’s the Lexus IS220d, from an episode aired in 2005: There’s a few things that stand out in this review, when Tom Ford compares it to the BMW 320d: “Do you want to be able to say, ‘My car’s faster than your …

Fifth Gear Review of the LS460

Posted by krew on May 29th, 2007

Tom Ford of Fifth Gear, the British car show, takes a ride in the new LS460 and really talks up the technology (most of which is not available on North American models): the advanced obstacle detection system, the car’s ability to stay in lane with no user input, driver monitoring and one of the smoothest …

Commercials Competitors Videos

Audi Attack

Posted by krew on May 29th, 2007

Audi has gone catty and released a commercial that claws at the Lexus LS460’s ability to park itself: Not content to be oh-so-subtle with the dig, the car even slides between a LS460 and an IS350. (Is this about the LS460 winning World Car of the Year over the Audi TT?)

Videos – Page 15

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