Lexus has once again confirmed that the upcoming full-electric UX 300e will not be coming to North America, this time in an Automotive News interview with brand president Koji Sato:
Automotive News: Lexus launches its first EV, the UX 300e compact SUV, at the end of this year in Europe. Where else is this car going?
Sato: China, Japan and some Asian countries. But the main focus is Europe and China because of high demand and [emissions] regulations.
Why not the U.S.?
We sell UX in the U.S., but there is no plan to introduce an EV variant because there is no demand there and the regulation situation is different. Our fundamental strategy for electrified technology is “Right place, right timing, right price.”
This remains a disappointing decision from the brand, as even a token...
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