16th Generation Toyota Crown (Sedan, Cross, Sport, Estate/Signia)

[Demetrius]

PHEV Crown Signia would be extremely enticing. The practicality would be sky high.

 

[Flagship1]

I personally feel the crown insignia has to be priced aggressively with pressure being applied by the rav4 from the bottom and highlander from the top.

Toyotas cuv/suv heavy strategy seems like a page out of the gmc/chevy/buick/pontiac/saturn book. Hopefully they dont end up makng the crown sub brand the pontiac or saturn of Japan.

 

[Sulu]

I personally feel the crown insignia has to be priced aggressively with pressure being applied by the rav4 from the bottom and highlander from the top.

I don't think so. It seems that Toyota North America has made the decision that the Crown will be a premium line of vehicles, priced accordingly. The North American Crown sedan is priced (very) close to the Lexus ES (and higher than the Highlander). The Crown Signia no doubt will be priced higher than the sedan.

Let's hope the Crown sub-brand will not be subject to the Volkswagen Phaeton syndrome -- a model that is too premium for the brand it is sold under.

Toyotas cuv/suv heavy strategy seems like a page out of the gmc/chevy/buick/pontiac/saturn book. Hopefully they dont end up makng the crown sub brand the pontiac or saturn of Japan.

North Americans are no longer buying sedans. Despite all the tears shed by enthusiasts, there is not enough demand for sedans for GM (which still sells the Chevrolet Malibu) and Ford (which sells no sedans) to justify continuing to sell sedans in North America. Only Toyota and Honda still sell enough sedans to continue selling them.

Even if we here in North America lose the Crown vehicles, Crown will still live on in Japan.

 

[Flagship1]

I don't think so. It seems that Toyota North America has made the decision that the Crown will be a premium line of vehicles, priced accordingly. The North American Crown sedan is priced (very) close to the Lexus ES (and higher than the Highlander). The Crown Signia no doubt will be priced higher than the sedan.

Let's hope the Crown sub-brand will not be subject to the Volkswagen Phaeton syndrome -- a model that is too premium for the brand it is sold under.

North Americans are no longer buying sedans. Despite all the tears shed by enthusiasts, there is not enough demand for sedans for GM (which still sells the Chevrolet Malibu) and Ford (which sells no sedans) to justify continuing to sell sedans in North America. Only Toyota and Honda still sell enough sedans to continue selling them.

Even if we here in North America lose the Crown vehicles, Crown will still live on in Japan.

The crown has to penetrate the nadm without leaning into its reputation in Japan.

If the the crown will be effectively Toyota's Buick/GMC Denali series....i dont have high hopes.


On a separate note,
New sedans without legacy are no longer viable period. What the market needs from Toyota is the so called stout/maverick competitor.

 

[larryren]

Greeting! The Crown Sport and Estate are already introduce in China market.

Today TMCI (Toyota Motor (China) Investment Co.,Ltd.) are upload these two variant e-Manual at repair service website.

both two are using Alphard nameplate. It mean these two variant will selling by GAC-Toyota.

BTW two variant in China spec are PHEV. So.... it is world premiere Estate PHEV?

 

[Motor]

Brock Purdy Stars in Toyota’s Effort to Roll Out Red Carpet for Every NFL Draft Pick - From First to Last Round - Toyota USA Newsroom

PLANO, Texas (April 22, 2024) – Toyota Motor North America today introduced a content campaign starring Brock Purdy themed around both 2024 NFL Draft and the all-new 2025 Toyota Crown Signia.

pressroom.toyota.com

🏈

 

[F1 Silver Arrows]

Brock Purdy Stars in Toyota’s Effort to Roll Out Red Carpet for Every NFL Draft Pick - From First to Last Round - Toyota USA Newsroom

PLANO, Texas (April 22, 2024) – Toyota Motor North America today introduced a content campaign starring Brock Purdy themed around both 2024 NFL Draft and the all-new 2025 Toyota Crown Signia.

pressroom.toyota.com

🏈

🔥🔥🔥🔥🔥🔥

 

[Motor]

Toyota Crown Brings Even More Premium Style and Technology for 2025 - Toyota USA Newsroom

PLANO, Texas (April 30, 2024) – Heating things up for 2025, the Toyota Crown is adding a new Nightshade Edition to the Crown sedan lineup. Featuring new dark badging, black handles, and 21-inch 10-spoke wheels with matte-black finish, the Toyota Crown is sure to turn heads. Built off the Limited...

pressroom.toyota.com

• 2025 Toyota Crown Nightshade features Stylish New Black Accents
• New Nightshade Grade Available in Storm Cloud and Black
• Hybrid Powertrain Standard with Choice of Hybrid MAX or Toyota Hybrid System
• Hybrid MAX combines a 2.4-L Turbo Hybrid Engine with Rear eAxle for 340 HP and 400 lb-ft. of Torque
• Heated Steering Wheel and Heated and Ventilated Front Seats Standard Across All Grades
• Head-up Display Now Standard Exclusively on Platinum Grade

 

[Sulu]

Not that long ago, the base trims of vehicles such as the Honda Accord and Honda CR-V had black mirror caps and black door handles. My wife refused to buy the base trim -- even if the equipment level was enough for her needs -- because she said those black *accents* cheapened the look of the vehicle.

Now, a decade later, and black mirror caps and black door handles are on an expensive visual trim.