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Lexus LFA Video Overview

If it hadn’t been for the boisterous voice over, I probably would have passed over this informative Lexus LFA video: (This video also includes the carbon fiber footage in case you didn’t see it the first time around.) I’m still marvelling at the LFA, it’s brought some much-needed energy to the brand. It also has …

Kevin · November 10th, 2009

Homestead Hot Laps in the Lexus LFA

As part of their North American LFA press event in Miami, Lexus gave the journalists the opportunity to experience a hot lap around the Homestead Speedway with an experienced race car driver behind the wheel—here’s footage from two such runs: Love the interior sound, especially now that I know it was tuned by musicians.

Kevin · November 6th, 2009

2010 Lexus LS 600hL Photos & Information

A large photo gallery of the 2010 Lexus LS 600hL has been released by Lexus USA: {embed=“site/gallery” gallery_id=“1430”} One of the photos in particular gives us our best look at the grille and the new headlight design, which incorporates a thin light strip that mirrors the taillight design: I don’t know that these photos make …

Kevin · November 5th, 2009

Lexus F-Sport Event in California

Lexus USA is holding an F-Sport event November 12th at the Auto Club Speedway in Fontana, California: One Day Only at Auto Club Speedway… An exclusive opportunity to experience the performance and appearance-enhancing F-Sport™ accessories on a custom autocross course at California’s premiere track- Auto Club Speedway.. Come out and experience racing inspired components that …

Kevin · November 4th, 2009

SEMA 2009 Lexus Car Guide

SEMA, the annual automotive specialty products tradeshow, starts tomorrow, and will feature seven Lexus automobiles, including the North American debut of the LFA and the winner of the SEMA Showcase contest—here’s a full breakdown of the participating vehicles: IS 300 by DAVID HUANG {embed=“site/gallery” gallery_id=“1421”} Description David Huang invested over $100,000 in his IS 300 …

Kevin · November 2nd, 2009

Official Lexus LFA Introduction Video

This official Lexus LFA video, which was shown right before the supercar’s introduction at the Tokyo Motor Show, is hands-down the best thing you will see today, I promise: The production value of both this video and the official press photos is absolutely fantastic—they really show the LFA in the best possible light. As a …

Kevin · October 21st, 2009

Lexus wants YOUR car for SEMA 2009

If you own a modded Lexus, Lexus USA could be looking to feature your car as part of their display at SEMA this year! The company is holding a contest to find the best and brightest—to enter you have to submit three photos, a list of modifications, and your contact details to (JavaScript must be …

Kevin · October 1st, 2009

2010 Lexus ES 350 now on Lexus USA Website

The Lexus USA website has been updated to include the 2010 Lexus ES 350, with plenty of photos of the updated sedan—I especially like this image: Available packages & pricing have also been updated, and I don’t picture it being much longer before the model is available at dealerships. [Source: Lexus USA Website]

Kevin · October 1st, 2009

Lexus USA Looking for LF-Ch Feedback

Although it was designed primarily with Europe in mind, the LF-Ch concept has generated plenty of buzz on the North American shores—and Lexus USA is looking to gauge just how interested American customers are in the hatchback concept. To that end, a short survey has been added to the concepts page on the Lexus USA …

Kevin · September 28th, 2009

2010 Lexus GS 450h Official Information

Also announced this week at the Frankfurt Auto Show was the revised 2010 Lexus GS 450h, which sports a new grille, among other small changes: The pre-crash collision system has been revised to include a pre-crash seatbelt and brake assist functions. The GSh navigation system has been upgraded to the Lexus 6th-gen system, which runs …

Kevin · September 20th, 2009

2010 Lexus LS 600h & 600hL Official Information

After pouring over images of the 2010 Lexus LS 600h for a couple weeks, official information on the flagship hybrid has been released, and changes have turned out to be more extensive than just a new front grille. First some photos, then a breakdown of the new features: {embed=“site/gallery” gallery_id=“1345”} Performance The LS hybrid will …

Kevin · September 18th, 2009

Two Lexus LF-Ch Videos

Lexus has released a launch video for the LF-Ch: There’s some nice interior shots of the concept hatchback, but no driving footage. On the other hand, I did find some video from the Frankfurt auto show floor, showing what the LF-Ch would look like at a disco: (I wonder why concepts never get proper rear …

Kevin · September 17th, 2009

Official 2010 Lexus LS Hybrid Photo

In addition to the LF-Ch concept, Lexus will also be debuting its refreshed 2010 LS hybrid at the Frankfurt Auto Show later this month. As a teaser, an official image has been released (click for a larger image): Needless to say, the much maligned grille looks much better than it did in those blurry brochure …

Kevin · September 2nd, 2009

1992 Lexus SC 400 Dealership Video

After look at the present & future of the Lexus SC, I thought it might be interesting to look back at the model’s history—the following video is a dealership introduction for the first-generation SC 400, and is an important look back at what Lexus was trying to achieve with their first sports coupe: Amazing when …

Kevin · August 20th, 2009

Akio Toyoda Confirms Production Lexus LF-A

While it’s been long-rumored that the Lexus LF-A supercar would be put into production, new Toyota President Akio Toyoda confirmed it last week during his speech at the Center For Automotive Research (CAR) Conference. From the transcript: You see…in a race…you have limited time and resources to work through countless challenges and problems that come …

Kevin · August 10th, 2009

Lexus LFA Goodwood Videos

Today saw not one, not two, but three new videos of the Lexus LFA at the Goodwood Festival of Speed—the first two are produced by Lexus Europe, and show the super-race-car-prototype bombing around the circuit from both the exterior and the interior (click on the images to go to the videos): The picture in these …

Kevin · July 15th, 2009

Win a Lexus HS 250h for a Year!

To promote the release of the HS 250h, Lexus USA is having a contest to give away two full-year test drives of the new luxury hybrid, along with 100 week-long test drives—here’s Lexus Vice-President of Marketing, David Nordstrom, with the full details: Entering is simple, just visit drivehs.com, sign up for a profile and then …

Kevin · July 2nd, 2009

Lexus HS 250h Video with Mark Templin

This latest video from Lexus USA features General Manager Mark Templin talking up the new HS 250h: A quote from the video: “I like being at Lexus because we get to try new things, we get to change the world, we get to do things the right way instead of the same old way they …

Kevin · June 25th, 2009

Lexus RX Discovery Special Now on Lexus.com

Last night, the Discovery Channel show Factory Made had a short behind-the-scenes feature on the 2010 Lexus RX 350 manufacturing process, and today that video has been posted on the Lexus USA website. As the video shows, the RX 350 is built in Cambridge, Ontario, and is an incredibly detailed process—even painting the RX takes …

Kevin · June 20th, 2009

Lexus Belgium Hybrid Live Concert Contest

Lexus Belgium is holding a very unique contest—choose two Dutch musicians from a group of seven, try to get as many votes for your grouping as possible, and you could win a private concert from your two selections—a concert that is piped through the sound system of a Lexus RX 450h: Reminds me of the …

Kevin · June 3rd, 2009

Lexus Hybrid Challenge with Serena Williams & Juan Martin del Potro

How’s this for a challenge: As part of the Madrid Tennis Open happening this week in Spain, Lexus sponsored a contest between Serena Williams and Juan Martin Del Potro to see who could use the least amount of fuel driving the RX 450h over 100m—all while balancing a tennis ball on the hood: I’m not …

Kevin · May 14th, 2009

Official 2010 Lexus RX 450h Photos!

Today’s the big day, both the Lexus RX 350 & RX 450h have been unveiled at the LA Auto Show! So far, no live images of the new 2010 Lexus RX 450h have been posted, but luckily Lexus has pushed out a ton of official photos: {embed=“site/gallery” gallery_id=“1105”}

Kevin · November 19th, 2008

Lexus LF-A Video from European Debut

To mark the European debut of the Lexus LF-A Roadster Concept at the Frankfurt Auto Show, Lexus put together a truly spectacular video, albeit with no actual in-motion footage. Click the photo below to be taken to the mini-site: I imagine this would have been used as a video introduction to the vehicle’s unveiling at …

Kevin · March 25th, 2008

The Lexus LF-A Roadster Concept is Unveiled

The suspense of the blue-tarped Lexus concept only lasted a few hours, as it was unveiled as the LF-A Roadster Concept, a convertible version of the LF-A and absolutely beautiful in red. The LF-A Roadster has the same front-mid engine layout as the LF-A, which places the engine between the front and rear passengers, and …

Kevin · January 13th, 2008

The Lexus IS-F Shows Off

When the Lexus IS-F hit the Laguna Seca Raceway during the California Taste of Lexus Event, there was a deluge of video released by spectators, but nothing, and I mean NOTHING that compares to the following video: Expert editing, amazing angles, fantastic sound — until I find out otherwise, I’m going to assume this is …

Kevin · September 25th, 2007

SEMA 2007: Lexus IS-F Events

Also announced for 2007 SEMA Show is a host of events centering around the Lexus IS-F, which will be available for test drives for the first time ever. The car will also be mounted on a dynamometer, just like the recent Taste of Lexus events, where attendees can spin the wheels to their heart’s content …

Kevin · September 21st, 2007

Lexus IS-F Test Drives @ SEMA 2007

Should you be lucky enough to be attending SEMA 2007, the premier annual automotive specialty trade event, you’re in for an extra-special Lexus treat: The Lexus IS-F will be available for test drives from October 30th – November 1st. No word if these quarter-hour test drives are attended by professional drivers (similar to the Taste …

Kevin · September 6th, 2007

Photos from US Virtual Tennis Open

The US Virtual Open, sponsored by Lexus, is taking place in New York right now, and while I had seen digital mockups of the court, WiiNintendo.net has posted up some photos from the event: From the photos, it looks to be a lot of fun, especially with the small tennis court that allows players to …

Kevin · September 5th, 2007

Three More Taste of Lexus Evening Editions: Chicago, New York & Miami

The Taste of Lexus, an event where Lexus brings out all their current models for test drives, is traveling across the USA, and is scheduled to make stops in Chicago, New York and Miami this month. As with their most recent event in Los Angeles, Lexus will also be hosting “Evening Editions” at each of …

Kevin · September 4th, 2007

Taste of Lexus Evening Event in Los Angeles

The traveling Taste of Lexus event, where you can test drive all the current Lexus models, is having a special “Evening Edition” in Los Angeles this Saturday, August 25. This special edition is for driving enthusiasts, as all test drives will take place on a short performance track, which is normally reserved strictly for the …

Kevin · August 22nd, 2007

Lexus IS-F @ SoCal Taste of Lexus Event

The new Lexus IS-F was in Southern California this week, flown in from Japan for the Orange County Taste of Lexus event, where some members of Club Lexus were lucky enough to get some in-car time with chauffeured laps around the famous Laguna Seca racetrack. Here’s a great video look at the time on the …

Kevin · August 19th, 2007

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