Akio Toyoda Names His Favorite Non-Toyota Cars

Although its link to Lexus is tenuous at best, I still have to mention this Automotive News article about Toyota president Akio Toyoda’s favorite cars made by his domestic rivals.
Kevin · May 22nd, 2012

Akio Toyoda’s Matte Black Lexus LFA

Bertel Schmitt of The Truth About Cars happened upon a very special Lexus in Toyota’s Tokyo headquarters — sitting in the lobby was a matte black LFA belonging to none other than Toyota President Akio Toyoda.
Kevin · May 18th, 2012

Toyota Announces 2012 Financial Results

Toyota had its 2012 financial results news conference yesterday, and despite the Japanese tsunami, the company still turned a $5.4 billion USD profit.
Kevin · May 10th, 2012

Fortune Magazine Profile of Akio Toyoda

Fortune has a nice profile on Akio Toyoda and his effect on Toyota’s culture, including his involvement in redefining Lexus as a luxury performance brand.
Kevin · February 9th, 2012

Akio Toyoda Introduces the Lexus GS at the Tokyo Motor Show

Although Lexus didn’t debut anything new at the Tokyo Auto Show this week, it still marked the home country debut of the next-generation GS — Lexus president Akio Toyoda was on hand to reveal the car to the assembled press.
Kevin · November 30th, 2011

Lexus “Journey of Seasoning” Nürburgring Video

As this new video from Gazoo Racing details, the famed Nürburgring track in Germany now plays a very important role in Lexus vehicle development, due to its ability to “season” the automotive character.
Kevin · November 21st, 2011

The History of the Lexus LFA

This video history of the Lexus LFA from Australian website The Motor Report is an excellent look back at the development of the Lexus supercar.
Kevin · October 17th, 2011

Motor Trend Interview with Akio Toyoda on the Future of Lexus

From his presentation at the debut of the fourth-generation GS last week, it was pretty clear Toyota President Akio Toyoda has big plans for Lexus, but in this new interview with Motor Trend (of all places), Toyoda-san shares some very candid comments about the brand’s future.
Kevin · August 25th, 2011

Akio Toyoda Tours Japan Disaster Zone

Toyota President Akio Toyoda toured Japan’s earthquake disaster zone last week to survey the damage done to the company’s assembly plants, which have remained closed for the most part since the quake. I recommend this excellent recap of Toyoda-san’s visit at Autoweek, which talks in detail about the current challenges that Toyota is facing. (Toyota-san …

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Kevin · March 30th, 2011